Backblaze, Inc. Proprietary and Confidential

Entrepreneurship in Silicon Valley

“”

WhatWhen

Who

Presentation for FastForwardApril 11, 2012Gleb Budman@glebbudman

Backblaze, Inc. Proprietary and Confidential

My Story

Startups OutcomeSelling holiday cards door-to-door Made $20Cheap Cars – used car dealership Shut down; lost moneyAttackPost – bike components Designed; never launchedNetRelevance – browser-enabled search Great business plan; no engineers.Kendara – browser-enabled search Had engineers…acquired by Excite@HomeMailFrontier – anti-spam/email security Acquired by SonicWALLBackblaze – online backup Bootstrapped. Profitable. Growing quickly.

Backblaze, Inc. Proprietary and Confidential

How To Start a Company

VS

Backblaze, Inc. Proprietary and Confidential

Lean Startup

Backblaze, Inc. Proprietary and Confidential

Keep It Safe & Standard

• Delaware C-Corp

• Don’t work on another company’s dime

• Proprietary Information and Inventions Assignment (PIIA)

• Stock: 4 year vest / 1 year cliff

• Decide stock ownership up front

Backblaze, Inc. Proprietary and Confidential

Funding

Approaches

•Self Fund

•Friends & Family

•Incubators

•Angels (individual/group)

•VCs

•…Customers??

Resources

•Angel List

•Venture Hacks

•www.TheFunded.com

•www.AVC.com

•www.feld.com

Backblaze, Inc. Proprietary and Confidential

News Sources

• TechMeme (techmeme.com, techmeme.com/lb)

• Hacker News (news.ycombinator.com)

Sites

•TechCrunch

•TheVerge

•AllThingsD

•TheNextWeb

•News.cnet.com

•GigaOm

•Business Insider

•Mashable

Backblaze, Inc. Proprietary and Confidential

Event Sources

• WebWallflower Events (webwallflower.com)

• MeetUp

• EventBrite

Events

•SF New Tech

•SF BETA

•TechCrunch Disrupt

•GigaOm/events

•Events.Mashable.com

•DEMO

•Under the Radar

•The Startup Conference

Backblaze, Inc. Proprietary and Confidential

Incubators / CoworkingIncubators

•Ycombinator

•500 Startups

•The Founder Institute

•AngelPad

•Plug and Play

•I/O Ventures

Coworking Spaces

•NextSpace.biz

•RocketSpace

•Hacker Dojo

•Parisoma

•Dogpatch Labs

Backblaze, Inc. Proprietary and Confidential

Backblaze: Possibly world’s easiest online backup“

”

Backblaze, Inc. Proprietary and Confidential

1 of 2 people will lose dataSource: Backblaze research shows 46% of its customers restore data each year.

Backblaze, Inc. Proprietary and Confidential

But, 94% Of People Still Do Not Backup

Why?Source: Harris Interactive Survey conducted June 28 - 30, 2011; Details available at: http://www.backblaze.com/press-June-is-Backup-Awareness-Month-2011.html

Don’t Regularly Backup

Backblaze, Inc. Proprietary and Confidential

It’s just too hard.

Backblaze, Inc. Proprietary and Confidential

Backblaze offers hassle-free unlimited online backup“Introducing Backblaze

”"Backblaze Is Simplest Way Yet to Back Up PC

Files"

"Making off-site backups brainless"

AlwaysOn Winner

"Online Backup with Time Machine's

Finesse"

Backblaze’s backup application is one of the

easiest to use.

“It’s genius is in it’s simplicity.”

Backblaze, Inc. Proprietary and Confidential

Backblaze Makes Online Backup Easy

Backup Online Restore Easily

Backblaze, Inc. Proprietary and Confidential

Zero-Configuration Install

Backblaze, Inc. Proprietary and Confidential

Restore Easily

Backblaze, Inc. Proprietary and Confidential

$5/Month Unlimited

Unlimited Storage Unthrottled Bandwidth

Just $5/Month

Backblaze, Inc. Proprietary and Confidential

Petabytes on a Budget How to Build Cheap Cloud Storage

Backblaze, Inc. Proprietary and Confidential

$5/month = unlimited storage

Backup Online Restore Easily

Backblaze, Inc. Proprietary and Confidential

Amazon S3?

$5/Month = 30 GB

Backblaze, Inc. Proprietary and Confidential

Buy a storage system?

Subtotal: $1,000,000.99

Backblaze, Inc. Proprietary and Confidential

Nope. Build our own.

Prototype fast – plywood works

Backblaze, Inc. Proprietary and Confidential

DIY Cloud

Search “petabytes on a budget”

Backblaze, Inc. Proprietary and Confidential

135 Terabytes for $7,384

Backblaze, Inc. Proprietary and Confidential

Cost of a Petabyte (pod v1.0)

Backblaze, Inc. Proprietary and Confidential

300+ Pods / 30+ Petabytes

Backblaze, Inc. Proprietary and Confidential

How is Backblaze Unique?Zero-Config Experience

=Increased User Acquisition

High-Performance Engine=

Improved User Retention

Efficient Cloud Storage=

Higher Business Margins

Backblaze, Inc. Proprietary and Confidential

Backblaze: Possibly world’s easiest online backup“

”

Backblaze, Inc. Proprietary and Confidential

Entrepreneurship in Silicon Valley

“”

WhatWhen

Who

Presentation for FastForwardApril 10, 2012Gleb Budman@glebbudman

Backblaze, Inc. Proprietary and Confidential

Continuously, Compressed, Encrypted

Backblaze, Inc. Proprietary and Confidential

Toss the unnecessary

Essential Non-Essential

99.99%uptime

$$

Backblaze, Inc. Proprietary and Confidential

Use consumer parts – stay away from IT tax

Backblaze, Inc. Proprietary and Confidential

Server Power Supply Desktop Power SupplyVS

Backblaze, Inc. Proprietary and Confidential

Backblaze for Business

Only unlimited online backup service for business

Same price as consumer $50/year

Backblaze, Inc. Proprietary and Confidential

Locate My Computer

Backblaze, Inc. Proprietary and Confidential

$1 million counterfeit cash

Backblaze, Inc. Proprietary and Confidential

Total Cost of Ownership (pod 2.0)

Backblaze, Inc. Proprietary and Confidential