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主題樂園行銷規劃流程 - im.isu.edu.t · PDF file美國市場行銷 協會／行銷是 ... 廣告或新聞議題透過電子、網路、平面媒體宣傳
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3
(Amusement Park )
(Theme)
(Theme Park)
15
1955
(Admission)(Food&Beverages) (Hotel) (Souvenir) ()
http://img.55bbs.com/7/372/lipqKYBtl25xI.jpghttp://tw.mjjq.com/pic/20080815/200808150153184.jpg
6(
)
(Hello Kitty)
4(
)
---
-(Europa Park)-
(Tivoli Gardens)
-(
)-
-(PortAventura Park)-
(Ferrari World Theme Park)
(Wanderlust)2014
Contents
Check List
stakeholder
()
()
()
()
()
C O N T E N T S
1. 2.
1
Q
/
A
&
1.5 1.5~2.5 2.5
5-74
579 543
976
7,202 6,938 10,498
5-69(:)
&
~
-
(17)
8
(4)
(4)
2014
-
30-45 15-29
C.
15000
()
3 2 1 55335D 30 1:1 15,000215
50
-
-
3D-
-
-
-
-
2 3 1 4
12
79
910
1212
()(228)
2
3D
App
1
2
3
3D 4D
A. Hollywood Production Team
B.Virtual & Reality 12
C.
Various Project Technologies APP
sensor
Track and Follow
3
Fog Screen Projection
3D Projection
APP Using Apps to solve waiting time 3DAPP
3D
360 4D Holographic Projection
360
Back Screen Projection
A.
B.
C.
D.
E.
Image Blending
Virtual Mannequin
22Flying Theater
180
- 3D 4D 3D3D
-
5 20-30
Live! 50 /
3D
20144D
-
Keep going
