广州城市学院外语系公共英语教研室 Unit 3 Practical English, Book II 教学内容教学目的教学重、难点学时分配教学参考书目教学过程作业

广州城市学院外语系公共英语教研室

Unit 3

Practical English, Book IIPractical English, Book II

•教学内容

•教学目的

•教学重、难点

•学时分配

•教学参考书目

•教学过程

•作业•学生反馈

Part A: Text A Part A: Text A Public Relations

After-reading Task

Part B: Text BPart B: Text B The Interview

After-reading TaskAfter-reading Task

Part C: Skills Development and Practice

• Reading skill- Compstidon snf Contrast

• Translation skill– 正反译:英语从反面表达, 汉语从正面表达

• Writing skill—IOU and Receipt

• Listening and speaking skill

教学内容教学内容

• 通过这篇文章的学习，增加有关部门公共关系的知识通过这篇文章的学习，增加有关部门公共关系的知识 ,,

拓宽学生的视野。拓宽学生的视野。

• 让学生掌握与公共关系有关的词语和表达方式。让学生掌握与公共关系有关的词语和表达方式。

• 通过练习与讲解，让学生掌握一定的词类转译的技巧。通过练习与讲解，让学生掌握一定的词类转译的技巧。

• 通过讲评，让学生掌握英语借条和收据的格式与写作方法。通过讲评，让学生掌握英语借条和收据的格式与写作方法。

• 通过听说的练习，让学生掌握问答时间的技巧。通过听说的练习，让学生掌握问答时间的技巧。

教学目的教学目的

Part APart A

• 词组词组 free off, pay attention to, be on good terms with, free off, pay attention to, be on good terms with,

so as to, take it into acount, care aboutso as to, take it into acount, care about 等的意义与用法。等的意义与用法。

• 语法：状语从句语法：状语从句

Part BPart B

• 词组词组 get through, prepare for, make a list of, equip… with, get through, prepare for, make a list of, equip… with,

in case, on someone’s part, be concerned aboutin case, on someone’s part, be concerned about 等的意义与用法。等的意义与用法。

Part C Skills Development and PracticePart C Skills Development and Practice

• 借条和收据的格式及简洁明了的表达方式。借条和收据的格式及简洁明了的表达方式。

• 如何让学生熟练地掌握问、答时间的交际技巧如何让学生熟练地掌握问、答时间的交际技巧

教学重难点教学重难点

Part A: Part A:

• Text A –1.5 Text A –1.5 学时学时

• After-reading Task—0.5After-reading Task—0.5 学时学时

Part B:Part B:

• Text B—1.5Text B—1.5 学时学时

• After-reading Task—0.5After-reading Task—0.5 学时学时

Part C Skills Development and PracticePart C Skills Development and Practice

• 课堂练习—课堂练习— 33 学时学时

• 作业讲评和解疑—作业讲评和解疑— 11 学时学时

学时分配（共学时分配（共 88 学时）学时）

1. 郑树棠胡全生 2004 New Horizon English Course Teacher’s Book Foreign Language Teaching and Research Press

2. 章振邦 1995 新编英语语法教程上海外语教育出版社

3.Oxford Advanced Learner’s dictionary of Current English with Chinese Translation 1988 Oxford University Press

4. 胡雄定 1997 A Dictionary of English Related Words and Expressions Foreign Language Teaching and Research Press

5. [ 每日英语 ]NBA 篮球术语 , http://learning.sohu.com/2004/04/05/81/article219738121.shtml

教学参考书目教学参考书目

Part A• 课前准备（ Text-related information and pre-text activity)• 单词学习 (New words learning)• 词组学习 ( Phrases in the text )• 课文讲解 (Intensive study)• 课后练习 (After-reading task)Part B • 课前准备（ Pre-text activity)• 课文讲解 (Intensive study)• 课后练习 (After-reading task)Part C• 课堂练习• 作业讲评

教学过程教学过程

Practical English, Book IIPractical English, Book II

Unit 3 Unit 3 Part APart APublic RelationsPublic Relations

• Text A

• Practice

Unit 3: Part AUnit 3: Part A

• Text-related Information

• Pre-reading Activity

• Phrases in the text

• Intensive Study

Unit 3: Text AUnit 3: Text A

• public relations

• public opinion

• public relations officer / worker (P.R.O.)

• public service

• Declaration of Independence

Text-related InformationText-related Information

What is public relations ?


It’s not just product publicity, nor generous trips,

nor gifts to the media at Christmas, nor a smile at the

teller’s window.

Public RelationsPublic Relations is usually abbreviated as PR. PR.

Briefly, it is the efforts an organization has put forth to

win the confidence and goodwill of people.

What is What is public opinionpublic opinion ? ?

It’s the opinion of a majority of the people It’s the opinion of a majority of the people

generally, generally, espesp. as a force in determining social, . as a force in determining social,

political or economic action.political or economic action.


What isWhat is public relations officer / worker (P. R. O.)public relations officer / worker (P. R. O.) ??

A public relations officer / worker (P. R. O.) is a A public relations officer / worker (P. R. O.) is a

person employed within a corporate or institutional person employed within a corporate or institutional

framework or in a public relations counseling firm to framework or in a public relations counseling firm to

promote good public relations.promote good public relations.


What isWhat is public servicepublic service ? ?

Public service is some service performed for the Public service is some service performed for the

public with no direct charge, as by a private public with no direct charge, as by a private

corporation.corporation.


Declaration of IndependenceDeclaration of Independence

The statement made by the The statement made by the

13 colonies on July 4th, 1776, 13 colonies on July 4th, 1776,

during the War of American during the War of American

Independence, announcing their Independence, announcing their

separation from Britain, and separation from Britain, and

founding the United States of founding the United States of

America. America. The Declaration of The Declaration of

IndependenceIndependence was written mostly was written mostly

by Thomas Jefferson.by Thomas Jefferson.


Declaration of IndependenceDeclaration of Independence


The original copy of The original copy of the the Declaration of IndependenceDeclaration of Independence, drafted , drafted by Thomas Jefferson.by Thomas Jefferson.

It is the nation’s most cherished It is the nation’s most cherished symbol of liberty and Jefferson’s most symbol of liberty and Jefferson’s most enduring monument. Here, in exalted enduring monument. Here, in exalted and unforgettable phrases, Jefferson and unforgettable phrases, Jefferson expressed the convictions in the minds expressed the convictions in the minds and hearts of the American people.and hearts of the American people.


the Signing of the Declaration of IndependenceDeclaration of Independence

Pre-reading ActivitiesPre-reading Activities

1.1. Do you know what public relations is?Do you know what public relations is?

2.2. What is the usual abbreviation for public relations?What is the usual abbreviation for public relations?

3.3. Why do companies use public relations? Why do companies use public relations?

Questions for DiscussionQuestions for Discussion

Reference AnswersReference Answers

1.1. Public relations is the part of an organization’s Public relations is the part of an organization’s work that is concerned with obtaining the public’s work that is concerned with obtaining the public’s approval for what it does.approval for what it does.

2.2. The abbreviation for public relations is The abbreviation for public relations is

PR.PR.

3.3. They use public relations to win the They use public relations to win the

confidence and goodwill of people.confidence and goodwill of people.

• Outline of the Text

• Language Points

• Summary of the Text

Intensive StudyIntensive Study


Outline of the TextOutline of the Text

• Introduction: Introduction: (Para. 1) (Para. 1)

• The Main Concern of Public Relations: The Main Concern of Public Relations: (Paras. 2-3)(Paras. 2-3)

• Activities of Public Relations: Activities of Public Relations: (Paras. 4-8 )(Paras. 4-8 )

• The importance of winning public support and trust.The importance of winning public support and trust.


Introduction: Introduction: (Para. 1)(Para. 1)


• Winning public confidence and goodwill.Winning public confidence and goodwill.

• Giving the public the necessary information about a Giving the public the necessary information about a

company.company.

• Telling the public about a company’s activities, plans Telling the public about a company’s activities, plans

or ideas.or ideas.

• Being on good terms with the public, whether large or Being on good terms with the public, whether large or

small.small.


The Main Concern of Public Relations: The Main Concern of Public Relations: (Paras. 2-3)(Paras. 2-3)


1.1. The Guidelines for PR Work:The Guidelines for PR Work:

• The thoughtfulness about other people’s beliefs, The thoughtfulness about other people’s beliefs,

interests, and feelings is the key factor in gaining interests, and feelings is the key factor in gaining

the confidence of the public.the confidence of the public.


Activities of Public Relations: Activities of Public Relations: (Paras. 4-8)(Paras. 4-8)



Activities of Public Relations: Activities of Public Relations: (Paras. 4-8)(Paras. 4-8)

2.2. The ways to set up a Public Image: The ways to set up a Public Image:

• Making speeches.Making speeches.

• Distributing pamphlets and booklets.Distributing pamphlets and booklets.

• Producing motion-picture films.Producing motion-picture films.

• Undertaking public service projects.Undertaking public service projects.

• Hiring independent public relations firms to Hiring independent public relations firms to

plan some activities.plan some activities.


Public Relations

11 When the founders of the United States wrote When the founders of the United States wrote

the the Declaration of IndependenceDeclaration of Independence, they said that a “, they said that a “

decent respect” for the opinion of people everywhere

required the American colonies to tell the world why they

were freeing themselves of British rule. The American

founders believed that their cause could not win unless they

had the confidence of other peoples.


22 Public relations, too, tries to win the confidence Public relations, too, tries to win the confidence

and goodwill of people. and goodwill of people. No company, government agency,

school, hospital, or other institution can flourish if it pays no

attention to what the people think of it. Public relations is the

activity of giving a business or other organization information

about how its actions might affect public opinion — or how

public opinion might affect its actions. It is also the job of the

public relations officer to tell the public about a company’s

activities, plans, or ideas. this is necessary because people

are likely to have more confidence in a company if they know

something about it.


33 There is not just one big public whose opinion a There is not just one big public whose opinion a

company has to company has to worry about if it is to if it is to survive and grow. O and grow. O

nly a few nly a few organisationsorganisations, such as a national government, , such as a national government,

are so large that all the public has some opinion about thare so large that all the public has some opinion about th

eir actions. Most companies and eir actions. Most companies and organisationsorganisations have to t have to t

hink about the opinions of smaller groups — their custohink about the opinions of smaller groups — their custo

mers, for instance, or their workers or their shareholders.mers, for instance, or their workers or their shareholders.

A company must also have the trust and goodwill of its A company must also have the trust and goodwill of its

neighboursneighbours in the places where it has factories and offic in the places where it has factories and offic

es. The company must es. The company must be on good terms with the govern the govern

ment, because every business can be seriously affected ment, because every business can be seriously affected

by government laws or regulations.by government laws or regulations.


44 Gaining the confidence of others requires, first Gaining the confidence of others requires, first of all, thoughtfulness about other people’s beliefs, of all, thoughtfulness about other people’s beliefs, interests, and feelings. interests, and feelings. Public relations begins by planning one’s actions so as to respect the rights and beliefs of other people. Unless a public relations program takes these things into account, it can do little to help a company. Not all the money in the world, nor the most skilful writers or speakers, can make a company look as if it cares about other people if the company really does not care. Most companies, therefore, consider how any action, such as moving to a new location or buying another business, will affect public opinion. Having made a decision, the company wants everyone to understand the decision and the reasons why/that it was made.


55 Most large companies have a public relations deMost large companies have a public relations de

partment, which tells the public about the company’s plapartment, which tells the public about the company’s pla

ns and activities. The department ns and activities. The department is made up of writers, ewriters, e

ditors, photographic and picture experts, and researcherditors, photographic and picture experts, and researcher

s.s.


66 There are many ways to reveal a company’s activiThere are many ways to reveal a company’s activities and character. A very effective one is through speechties and character. A very effective one is through speeches by officials of the company before es by officials of the company before organisationsorganisations such such as the local as the local chamber of commerce and various clubs. The of commerce and various clubs. The speeches are usually reported in the newspapers and are speeches are usually reported in the newspapers and are often reprinted for distribution to government officials, edoften reprinted for distribution to government officials, educators, journalists, and others who might be interested iucators, journalists, and others who might be interested in the company’s views. Printed pamphlets and booklets, in the company’s views. Printed pamphlets and booklets, including the company magazine and the annual report of ncluding the company magazine and the annual report of the management to the shareholders, also help the management to the shareholders, also help inform the the public about a company. Motion-picture films are often uspublic about a company. Motion-picture films are often used to show people something about a company. A compaed to show people something about a company. A company may also, as a public service, undertake projects not dny may also, as a public service, undertake projects not directly irectly connected with its business, to help make society b its business, to help make society better. etter.


77 Besides using their own public relations staffs, mBesides using their own public relations staffs, m

any companies hire independent public relations firms, wany companies hire independent public relations firms, w

hich work for several clients at once. Specially trained ohich work for several clients at once. Specially trained o

utsiders often see trends or problems that people inside utsiders often see trends or problems that people inside

company might miss because they are too close to the sicompany might miss because they are too close to the si

tuation.tuation.

88 Anyone who plans to do public relations work should Anyone who plans to do public relations work should

get get as broad an education as possible. . In addition to a colleg a colleg

e education, work in some area of the communications fie education, work in some area of the communications fi

eld — on a newspaper or with a broadcasting station — ield — on a newspaper or with a broadcasting station — i

s useful for the future public relations officer.s useful for the future public relations officer.


When in the course of human When in the course of human events, it becomes necessary for events, it becomes necessary for one people to dissolve the one people to dissolve the political bands which have political bands which have connected them with another, connected them with another, and to assume among the powers and to assume among the powers of the earth, the separate andof the earth, the separate andequal station to which the Laws of Nature and of Nature’s God equal station to which the Laws of Nature and of Nature’s God entitle them, a entitle them, a decent respectdecent respect to the opinions of mankind to the opinions of mankind requires that they should declare the causes which impel them requires that they should declare the causes which impel them to the separation.to the separation.

““decent respect”:decent respect”: socially acceptable respectsocially acceptable respect

from from Declaration of IndependenceDeclaration of Independence

What is implied in the phrase “What is implied in the phrase “a decent respecta decent respect”?”?

“The American colonies” should respect the opinion of people everywhere.

The American coloniesThe American colonies (prior to the Revolution)(prior to the Revolution)

VirginiaVirginiaMassachusettsMassachusetts

NewNew YorkYorkMarylandMaryland

RhodeRhode IslandIslandConnecticutConnecticutDelawareDelaware

NewNew HampshireHampshireNorthNorth CarolinaCarolinaSouthSouth CarolinaCarolinaNewNew JerseyJerseyPennsylvaniaPennsylvaniaGeorgiaGeorgia

freefree vv. liberate; relieve. liberate; relieve

e.g.e.g.

• That country is now That country is now freedfreed from imperialist slavery. from imperialist slavery.

• We must do whatever we can to We must do whatever we can to free free some parts of the some parts of the

country of poverty.country of poverty.

freefree vv. liberate; relieve. liberate; relieve

TranslateTranslate

我想摆脱这份工作带来的一些责任。我想摆脱这份工作带来的一些责任。

I’d like to I’d like to freefree myself of some of the myself of some of the responsibilities of this job.responsibilities of this job.

NoNo company, government … can flourish. company, government … can flourish.

It means not any company, government … can develop It means not any company, government … can develop well and be successful. well and be successful. Complete negationComplete negation is used here. is used here. Pay attention to the following signal words.Pay attention to the following signal words.

complete negationcomplete negation

none of + Nnone of + Nneither of + Nneither of + Nno + Nno + Nneither…norneither…norneitherneithernornornothingnothingnonenonenobodynobodynevernevernowherenowhere......

every…notevery…notboth…notboth…notall…notall…noteach…noteach…not

not alwaysnot alwaysnot manynot manynot muchnot muchnot oftennot often......

partial negationpartial negation


e.g. e.g.

• NoneNone of us were present when the accident took of us were present when the accident took place.place.

• NoNo one is allowed to drive along that road from May one is allowed to drive along that road from May to July.to July.

• Everyone can Everyone can notnot answer all the questions. answer all the questions.

五月到六月期间，谁也不准在那条路上开车。五月到六月期间，谁也不准在那条路上开车。

事故发生时，我们都不在现场。事故发生时，我们都不在现场。

并非谁都能回答所有这些问题。并非谁都能回答所有这些问题。


TranslateTranslate

• NotNot every child wants to become a film star. every child wants to become a film star.

• We can see that failure is We can see that failure is not not always an evil.always an evil.

• NotNot many of things are of use in the form in many of things are of use in the form in

which they are found.which they are found.

并不是所有的孩子都想当电影明星。并不是所有的孩子都想当电影明星。可以看出，失败并非总是坏事。可以看出，失败并非总是坏事。有很多东西在刚被人们发现时，并不是都有用。有很多东西在刚被人们发现时，并不是都有用。

be likely to:be likely to: be probable to

e.g. e.g.

• I’I’m likely tom likely to be very busy tomorrow. be very busy tomorrow.

• He’He’s s not not likelylikely toto come. come.

• He He is likely tois likely to do something wrong. do something wrong.

have confidence in:have confidence in: trust trust

e.g.e.g.

• We We havehave fullfull confidence inconfidence in our success. our success.

• SheShe has has little little confidence inconfidence in herself. herself.

worry about:worry about: think much about think much about

e.g. e.g.

• Worrying Worrying too much too much aboutabout your health will your health will

make you ill.make you ill.

• You look so upset. What are you You look so upset. What are you worrying worrying

aboutabout??

survive v.survive v. continue to live, continue to live, esp. esp. after coming close to deathafter coming close to death

e.g. e.g.

• Only two people Only two people survivedsurvived the fire. the fire.

• It seems that the crops can’t It seems that the crops can’t survivesurvive the the

drought.drought.


TranslateTranslate

丈夫死后她又活了三年。丈夫死后她又活了三年。

She She survivedsurvived her husband by three her husband by three years.years.

survival survival n.n.survivor survivor n.n.


TranslateTranslate

他是这次车祸的唯一幸存者。他是这次车祸的唯一幸存者。

He was the only He was the only survivorsurvivor in the car in the car accident.accident.



TranslateTranslate

这位老人乃上一个时代的遗老。这位老人乃上一个时代的遗老。

The old man is a The old man is a survivalsurvival of a past of a past age.age.



TranslateTranslate

这次空难后有幸存者吗？这次空难后有幸存者吗？

Is there any Is there any survivorsurvivor in the air crash? in the air crash?


(be) on (good / bad /…) terms with:(be) on (good / bad /…) terms with: having a (good / bad / …) relationshiphaving a (good / bad / …) relationship

TranslateTranslate

他们发生争议后，彼此之间他们发生争议后，彼此之间连话都不说连话都不说。。

After their argument they weren’t on speaking After their argument they weren’t on speaking

terms with each other.terms with each other.

(be) on (good / bad /…) terms with:(be) on (good / bad /…) terms with: having a (good/bad/…) relationshiphaving a (good/bad/…) relationship

TranslateTranslate

We are We are on bad terms withon bad terms with each other. each other.

我们彼此关系不好。我们彼此关系不好。

Public relations begins by planning one’sPublic relations begins by planning one’s actions actions … of other people.… of other people.

ParaphraseParaphrase

For the purpose of respecting the rights and For the purpose of respecting the rights and

beliefs of other people, public relations starts beliefs of other people, public relations starts

with planning one’s actions.with planning one’s actions.

Public relations begins by planning one’sPublic relations begins by planning one’s actions so actions so as to … of other people.as to … of other people.

so as to: in order to

e.g.e.g.

• He raised his voice He raised his voice so as toso as to be heard by everyone. be heard by everyone.

• I’m going to take an early start I’m going to take an early start so as so as notnot to to get get

stuck in the traffic.stuck in the traffic.

e.g.e.g.• How much time will we need to get to the lake? How much time will we need to get to the lake?

You have to You have to taketake the bad road the bad road into accountinto account..• His acting in the play was remarkable, His acting in the play was remarkable, taking into taking into

accountaccount his youth and inexperience. his youth and inexperience.• His final exam results were not very good, but we His final exam results were not very good, but we

must must taketake his long illness his long illness into accountinto account..

take…into account:take…into account:remember and understand while judging someone or remember and understand while judging someone or somethingsomething

take…into account:take…into account:remember and understand while judging someone or remember and understand while judging someone or somethingsomething

similar expressionssimilar expressions take … into considerationtake account of

e.g.e.g.• Your teacher will Your teacher will taketake your recent illness your recent illness into into

considerationconsideration when marking your exams. when marking your exams.• A good architect always A good architect always takes account oftakes account of the the

building’s surroundings.building’s surroundings.

care about:care about: to be worried, anxious, or concerned to be worried, anxious, or concerned (about); to mind(about); to mind

e.g.e.g.

• He He cares aboutcares about nothing but money. nothing but money.

• Henry is such a man who never Henry is such a man who never cares about cares about

what other people think.what other people think.

care about:care about: to be worried, anxious, or concerned to be worried, anxious, or concerned (about); to mind(about); to mind

cf:cf: care for: to like ( in question and negative )

e.g. e.g.

• He doesn’t really He doesn’t really care forcare for his occupation. his occupation.

• How could she possibly How could she possibly care for care for an old and an old and

poor man like him?poor man like him?

be made up of:be made up of: to consist of; to be composed of to consist of; to be composed of

e.g. e.g.

• The United Kingdom The United Kingdom is made up ofis made up of Great Great Britain and Northern Ireland.Britain and Northern Ireland.

• The family The family is made up ofis made up of Jane, her Jane, her husband husband and three children.and three children.

chamber:chamber: a group of persons organized for purposes of trade a group of persons organized for purposes of trade

c.f.c.f.• clubclub: a society of people with a special interest, : a society of people with a special interest,

usuusu. a sport or entertainment. a sport or entertainment

• unionunion: an association of people who see : an association of people who see themselves as uniting for a particular purposethemselves as uniting for a particular purpose

• institutioninstitution: a large society or organization, usu. : a large society or organization, usu. set up to do something for othersset up to do something for others

• circlecircle: a group of people associated in an : a group of people associated in an informal way because of common interestsinformal way because of common interests

chamber:chamber: a group of persons organized for purposes of trade a group of persons organized for purposes of trade

TranslateTranslatechamberchamber of commerce of commerce

a footballa football clubclub

a a clubclub of opera of opera

the trade the trade unionunion

the students’ the students’ unionunion

a charitable a charitable institutioninstitution

public public institutioninstitution

church church circlescircles

art art circlescircles

sporting sporting circlescircles

商会商会

足球俱乐部足球俱乐部

歌剧社歌剧社工会工会

学生会学生会

慈善机构慈善机构 // 团团体体公共机构公共机构

艺术界艺术界

体育界体育界

宗教界宗教界

inform … about / of …:inform … about / of …: give information to give information to

e.g.e.g.

• The audience became very upset when The audience became very upset when informed informed

ofof the absence of the movie star. the absence of the movie star.

• Has anyone Has anyone informedinformed you you aboutabout the 50 the 50thth

anniversary of the university?anniversary of the university?

inform … about / of …:inform … about / of …: give information to give information to

c.f.c.f.inform against / on …:inform against / on …: give someone in power give someone in power

information about the information about the guilt of someone elseguilt of someone else

e.g.e.g.

• It is his wife who It is his wife who informed against theinformed against the

corrupt husband.corrupt husband.

• Don’t Don’t inform oninform on someone unless you have someone unless you have

evidence.evidence.

be connected with:be connected with: be related to be related to

e.g.e.g.

• Butter is one of the foods which are thought to Butter is one of the foods which are thought to be be

connected withconnected with heart disease. heart disease.

• I always considered your brother to I always considered your brother to be connected be connected

withwith the crime. the crime.

as … as …:as … as …: The structure may imply comparison of equality. The structure may imply comparison of equality.

e.g.e.g.

• She is She is asas beautiful beautiful asas her sister. her sister. ( ( 她和她姐一样漂她和她姐一样漂亮亮。。 ))

• You’re not You’re not half half asas clever clever as as you think you are.you think you are.

(( 你自以为聪明，但实际上还不及其半。你自以为聪明，但实际上还不及其半。 ))

The comparison of beautifulness is The comparison of beautifulness is made between made between herher and and her sister.her sister.

The comparison is made The comparison is made between between your actual clevernessyour actual cleverness and and half of what you think of half of what you think of your clevernessyour cleverness

as … as …:as … as …: The structure may imply comparison of equality. The structure may imply comparison of equality.

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我并没有决定要和一个年龄是我两倍的男人出去。我并没有决定要和一个年龄是我两倍的男人出去。

• I’m not going out with a man who’s I’m not going out with a man who’s twicetwice as as old old asas me. me.

• It’s It’s asas good a book good a book as as I can imagine.I can imagine.

• I’ll set up I’ll set up as as large a bookshelflarge a bookshelf as as possible in a corner possible in a corner

of my bedroom.of my bedroom.

这是我所能想象得到的、最好的书。这是我所能想象得到的、最好的书。

我要在卧室的一个角落放上一个尽可能大的书架。我要在卧室的一个角落放上一个尽可能大的书架。

in addition to:in addition to: besides besides

e.g.e.g.

• We saw a Mickey Mouse cartoon We saw a Mickey Mouse cartoon in addition toin addition to

the cowboy movie.the cowboy movie.

• In addition toIn addition to the journalists, local officials also the journalists, local officials also

attended the news conference.attended the news conference.

Summary of the TextSummary of the Text

Public relations is a general term describing a wide Public relations is a general term describing a wide variety of techniques used by various institutions to variety of techniques used by various institutions to present themselves in a favorable light to the general present themselves in a favorable light to the general public. To win public support and trust has, therefore, public. To win public support and trust has, therefore, become the essence of PR work, which has been well become the essence of PR work, which has been well established ever since the moment when American established ever since the moment when American founders wrote their founders wrote their Declaration of IndependenceDeclaration of Independence. The . The same still holds true now for any organizations or same still holds true now for any organizations or companies expecting for their survival and growth. companies expecting for their survival and growth.

In addition to a decent respect for other people’s beliefs, In addition to a decent respect for other people’s beliefs, interests and feelings, many companies may also give a interests and feelings, many companies may also give a due consideration to the opinions of the big public and due consideration to the opinions of the big public and smaller groups. Many large companies, therefore, have smaller groups. Many large companies, therefore, have a public relations department which does almost a public relations department which does almost everything such as speeches, printed materials, films to everything such as speeches, printed materials, films to help inform the public about its company. Furthermore, help inform the public about its company. Furthermore, many companies may also hire independent public many companies may also hire independent public relations firms to exert their influence on public relations firms to exert their influence on public opinion.opinion.

• Exercises in Class

• Listening Practice

PracticePractice

Reading ComprehensionReading ComprehensionEx 2,Ex 2, P47, Ex 3, P47, Ex 3, 4 4 p48p48

Vocabulary & Structure Vocabulary & Structure

Ex. Ex. 5, , 6, , 7, , 8, 9, 9

Exercise in ClassExercise in Class


Ba. agree to do something

b. buying and selling

c. the group of workers who carry on a job or do the work of an organization

d. an organization consisting of people who join together for a certain purpose

e. cause some result or change in f. occurring once a year

g. remain alive or in existence

h. an esp. official rule; order

i. show something that was hidden before

j. not slight

A. 1. affect 2. survive 3. serious

4. regulation

5. reveal 6. commerce 7. club 8. annual 9. undertake10. staff

Ex. 5. P.49Choose the definition from Column B that best matches the word in Column A.


1. require careful action1. require careful action ____________ ____________

_____________________ _____________________ 采取独立行动采取独立行动

thanks for your immediate ______________ acthanks for your immediate ______________ actions ____tions ____

_____________________ _____________________ 悔恨自己的不良行为悔恨自己的不良行为

需要谨慎的需要谨慎的行动行动

感谢你立即采取的感谢你立即采取的行动行动

take independent take independent actionaction

regret one’s bad regret one’s bad actionsactions

Ex.6. P. 50Ex.6. P. 50Translate the expressions into Chinese or Translate the expressions into Chinese or English. English.


2. affect the growth of crops ____________2. affect the growth of crops ____________

______________________ ______________________ 影响工业的发展影响工业的发展 ______________

be affected by the climate ____________be affected by the climate ____________

_______________________ _______________________ 受到局势的影响受到局势的影响

影响影响谷物的生长谷物的生长

受到气候的受到气候的影响影响

affectaffect the development of the development of industryindustry

be be affectedaffected by the situation by the situation


3. survive on one’s own _________3. survive on one’s own _________ __________________ __________________ 在沙漠中活下来在沙漠中活下来

survive the mountain flood ___________survive the mountain flood ___________

_____________________ _____________________ 车祸中幸免于难车祸中幸免于难

survivesurvive in the desert in the desert

survivesurvive the car accident the car accident

独自独自活下来活下来

山洪中山洪中幸免于难幸免于难


4. 4. reveal a company’s ____________reveal a company’s ____________ charactercharacter _____________________ _____________________ 显示她的音乐才华显示她的音乐才华 reveal inside secrets __________reveal inside secrets __________ ______________ ______________ 揭露事实真相揭露事实真相

展示展示公司的性质公司的性质

泄露泄露内部秘密内部秘密

revealreveal her musical ability her musical ability

revealreveal the truth the truth


staffstaff revealreveal annualannual locationlocation undertakeundertake

actionaction affectaffect survivesurvive commerce thoughtfulcommerce thoughtfulEx. 7. P. 50Ex. 7. P. 50Fill in the blanks with the given words. Fill in the blanks with the given words. Change the form where necessary. Change the form where necessary.

1. Rapid ________ is needed if you are to be 1. Rapid ________ is needed if you are to be saved.saved.

actionaction

2. 2. It is necessary to improve the relations between It is necessary to improve the relations between industry and __________.industry and __________. commercecommerce

3. Only a few creatures _________ the big forest fire last 3. Only a few creatures _________ the big forest fire last year.year.

survivedsurvived



actionaction affectaffect survivesurvive commerce thoughtfulcommerce thoughtful

4.4. The survey of the committee __________ some The survey of the committee __________ some encouraging facts.encouraging facts.

revealedrevealed

5.5. Millions of people are ________ in health by the Millions of people are ________ in health by the polluted environment.polluted environment.

affectedaffected

6.6. The __________ of an iron and steel works should be The __________ of an iron and steel works should be close to the railway.close to the railway.

locationlocation



actionaction affectaffect survivesurvive commerce thoughtfulcommerce thoughtful

8.8. According to the plan, the _______ output is to be According to the plan, the _______ output is to be increased by 10 percent.increased by 10 percent.

annualannual

9. George will __________ responsibility for distributing 9. George will __________ responsibility for distributing the printed materials to students.the printed materials to students.

undertakeundertake

10. It is very ___________ of you to take care of the 10. It is very ___________ of you to take care of the children while their parents are away.children while their parents are away.

thoughtfulthoughtful

7. 7. To lower the expenses the executive is going to cut To lower the expenses the executive is going to cut down the office ______.down the office ______. staffstaff


1. It’s impossible for me to do all 1. It’s impossible for me to do all

the jobs ________.the jobs ________.

in addition toin addition to

pay attention topay attention to

on god terms withon god terms with

be made up ofbe made up of

at once at once

take…into accounttake…into account

worry aboutworry about

care aboutcare about

free…offree…of

connected withconnected with

2. The teacher told the student to 2. The teacher told the student to ________________ his spelling.________________ his spelling.pay attention topay attention to

at onceat onceEx. 8. P.50Complete the sentences with the expressions. Change the form where necessary.


3. Since you work so hard, there is 3. Since you work so hard, there is no sense in ________________ no sense in ________________ the future.the future.

worrying aboutworrying about

4. The Whites are always ________ 4. The Whites are always ________ ____________ their neighbours, ____________ their neighbours, wherever they live.wherever they live.

on goodon goodterms withterms with





at once at once




free…offree…of



5. Mrs. Lee ___________ not only 5. Mrs. Lee ___________ not only her own family but also her her own family but also her distant relatives.distant relatives.

6. He made every possible effort to 6. He made every possible effort to get to know the people get to know the people _______________ the local _______________ the local government.government.connected withconnected with

cares aboutcares aboutin addition toin addition to




at once at once




free…offree…of



7. The old lady cannot ______ 7. The old lady cannot ______ herself ____ the idea that herself ____ the idea that somebody is following her all somebody is following her all the time.the time.

freefree

8. The teaching staff in colleges 8. The teaching staff in colleges ____ usually ___________ ____ usually ___________ professors, lecturers and professors, lecturers and assistants.assistants.

isis made up ofmade up of

ofofin addition toin addition to




at once at once




free…offree…of



9. ______________ their own public 9. ______________ their own public relations staffs, some companies relations staffs, some companies hire a few specialists from hire a few specialists from abroad.abroad.

In addition toIn addition to

10. If we want to win the confidence 10. If we want to win the confidence of people, we should _____ their of people, we should _____ their feelings and interests feelings and interests ____________.____________.

taketake

into accountinto account





at once at once




free…offree…of



1. George is an efficient worker and so is Jack.1. George is an efficient worker and so is Jack.

George is_________________________.George is_________________________.asas efficient a worker efficient a worker asas Jack Jack

OrOr George is_________________________.George is_________________________.a worker a worker asas efficient efficient asas Jack Jack

Ex. 9. P. 51Complete the sentences by using as…as.


2.2. The luggage I took was not more than what was The luggage I took was not more than what was allowed. allowed.

I took____________________________.I took____________________________.

OrOr I took____________________________.I took____________________________.

asas much luggage much luggage asas was allowed was allowed

luggage luggage asas much much asas was allowed was allowed


3. Both German and English are difficult languages.

German is_____________________________.as difficult a language as English

Or German is_____________________________.a language as difficult as English


4. The weather is still unpleasant today but yesterday it was worse.

The weather isn’t _______________________________________.

as bad (unpleasant) today as it was yesterday


5. There were fewer people at this meeting than at the last one.

There weren’t ____________________________________________.as many people at this meeting as (at) the last one


6. This coffee is too sweet for me to drink.

I can’t drink ___________________.as sweet coffee as this

Or I can’t drink ___________________.coffee as sweet as this

Listening PracticeListening Practice

Mr. Cooper:

Carl:

Mr. Cooper:

Carl:

Mr. Cooper:

Carl:

________________, Carl?

I’m sorry. My watch is broken.

It’s ___________________.

I know I’m late again.

_________________, Carl?

I get up quite early. But ____________.

《实用英语 II 》 Unit 3Listening & Speaking

Part I, P.64

《实用英语 II 》 Unit 3Listening & Speaking

Part I, P.64

2.2. Now listen to a dialogue and fill in the blanks with the Now listen to a dialogue and fill in the blanks with the information you get from the tape.information you get from the tape.

What time is it now

already half past eight

When do you get up

the bus is late

Listening PracticeListening Practice

Mary:

Wu:

Mary:

Wu:

Mary:

Wu:

________________________?

It’s 10 to 9.

___________________________?

Oh, no, my watch has stopped.

It must be __________________.

I’ll _______________.

What time is it by your watch

Does your watch keep good time

around half past nine

set it by the radio

3.3. Now listen to another dialogue and then translate the Now listen to another dialogue and then translate the Chinese sentences into English according to the Chinese sentences into English according to the information you get from the tape.information you get from the tape.

Phrases in the TextPhrases in the Text

公共舆论独立宣言免除信任… 公共关系获得信誉和好感注意公关人员可能同某人搞好关

系取得…信任以便

• public opinion• the Declaration of Indipendence • to free…of• to have confidence in • public relations• to win the confidence and goodwill• to pay attention to• the public relations officer• to be likely to• to be on good terms with• to gain the conficence of • so as to

Phrases in the TextPhrases in the Text

• 考虑• 关心• 决定• 由…组成• 当地商会• 印刷的小册子• 年度管理报告

• 把…告知某人• 受过训练的外

人

• to take …into account• to care about• to make a decision• to be made up of• the local chamber of commerce• printed pamphlets and booklets• the annual report of the

management• to inform … about• trained outsider

Exercise 2 , P. 47Exercise 2 , P. 47

Circle the best answers according to the passage.Circle the best answers according to the passage.

Exercise Check-upExercise Check-up

1. C

2. A

3. D

4. B

5. D


Decide whether the statements are True or False Decide whether the statements are True or False

according to the passage.according to the passage.


1. T

2. T

3. F

4. T

5. F

1.1. Preview Text B;Preview Text B;

2.2. Ex. 3, P. 56;Ex. 3, P. 56;

3.3. Ex. 4-5, P. 57.Ex. 4-5, P. 57.


Complete the notetaking exercise. The questions below Complete the notetaking exercise. The questions below

may help you to get the necessary information you need.may help you to get the necessary information you need.


Public Relation I. Introduction: The importance of gaining the confidence

of other people.II. The Main Concern of Public Relations: A. Winning the confidence and goodwill of

people. B. Giving others the necessary

information.

C. Telling the others about a company’s

activities, plans or ideas.

III. The Public:III. The Public:

Any company, if it is to develop successfully, must pAny company, if it is to develop successfully, must p

ay attention to the opinions of the public, large or amll.ay attention to the opinions of the public, large or amll.

IV. Activities of Public Relations:IV. Activities of Public Relations:

A. The Way to Gain the Confidence of the PublicA. The Way to Gain the Confidence of the Public

The thoughtfulness about other people’s beliefs, inteThe thoughtfulness about other people’s beliefs, inte

rests, and feelings is the important factor in gaining the rests, and feelings is the important factor in gaining the

confidence of others.confidence of others.

B. The Ways to Reveal(B. The Ways to Reveal( 展示展示 ) a Company’s Activiti) a Company’s Activiti

es and character.es and character.

1)1) speeches speeches 2) 2) printed pamphlets and booklets printed pamphlets and booklets

3)3) motion-picture films motion-picture films 4) 4) undertaking projects undertaking projects

5)5) bring independent public relations firms bring independent public relations firms


survival :n.survival :n.1)The act or process of surviving.1)The act or process of surviving. 生存：生存的生存：生存的行为或过程行为或过程 ;2)The fact of having survived.;2)The fact of having survived. 生存下来的事实生存下来的事实 ;;3)Something, such as an ancient custom or belief, that has su3)Something, such as an ancient custom or belief, that has survived.rvived. 残存物：已残存下来的事物，如古老的风俗或信仰残存物：已残存下来的事物，如古老的风俗或信仰The doctor said that he had a 50-50 chance of survival.The doctor said that he had a 50-50 chance of survival. 医生医生说他有一半的生存机会说他有一半的生存机会 ..This ceremony is a survival from pre_Christian times.This ceremony is a survival from pre_Christian times. 这项这项礼仪活动是从公元前沿袭下来的礼仪活动是从公元前沿袭下来的 .. survivor:n.survivor:n. 生还者生还者 ,, 幸存者幸存者He is the only survivor in the plane crash.He is the only survivor in the plane crash. 他是空难中的唯他是空难中的唯一幸存者一幸存者 .. survive: survive: 表示表示 (( 经历灾难、危险、事故等之后）仍活着、经历灾难、危险、事故等之后）仍活着、幸存、幸免于、从…中逃出，为及物动词。幸存、幸免于、从…中逃出，为及物动词。She survived her husband by five years.She survived her husband by five years.她比她丈夫多活了五年她比她丈夫多活了五年The crops survived the drought.The crops survived the drought.

Words Words


effect: n.effect: n. 结果结果 , , 效果效果 , , 作用作用 , , 影响影响 , (, ( 在视听方面给人流下在视听方面给人流下的的 )) 印象印象

The drug had an immediate effect on the pain.The drug had an immediate effect on the pain. 这药对止痛这药对止痛能立刻生效。能立刻生效。

The government's action had no effect on the trade imbalaThe government's action had no effect on the trade imbalance.nce.政府的行为对商业不均衡毫无作用政府的行为对商业不均衡毫无作用

effect: v.effect: v. 用于表示受到影响而带来的某种结果（不一定是不利的）。

The temperature often effects a change of the state of mannThe temperature often effects a change of the state of manner.er.

affect: v.affect: v. 用于当宾语表示的是被影响的事物，而且是不用于当宾语表示的是被影响的事物，而且是不利的影响利的影响

Inflation affects the buying power of the dollar.Inflation affects the buying power of the dollar.通货膨胀影响美元的购买能力。通货膨胀影响美元的购买能力。The climate affected the amount of rainfall.

Documents

广州城市学院外语系公共英语教研室 Unit 3 Practical English, Book II 教学内容 教学目的 教学重、难点 学时分配 教学参考书目 教学过程 作业

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