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Where do youth violence prevention needs and services meet in Nashville? Implementing spatial analysis to a social and policy issue Nikolay Mihaylov...................................................................... 675

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The special features of work of the psychologists of the Ministry of Emergencies of Ukraine during the liquidation of the house explosion consequences in Dniepropetrovsk Onishchenko Natalia Viktorovna.......................................................... 746

Peculiarities of rendering emergency psychological help to the employees of the Ukraine State Service of Emergencies, taking into consideration professional superstitions Borisova Natalia................................................................................... 754

Modeling of the psychological safety of the personality of the specialist of extreme activity using psycho semantic method Prykhodko Ihor ..................................................................................... 761

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2013 .

Abstract: The paper is an attempt at social-psychological analysis of the happenings of self-immolations in the country in the period February to March 2013. It advocates that they were suicide attempts in the cluster. Due to the specific expression of the effect of Werther and the particular socio-psychological situation due to the protests and their media coverage. Emphasis is placed on some media suggestions and statements of politicians and experts, leading to increased emotional reactivity, subjective perception of social problems and their impact on the mass activity part of which are the said suicide attempts.

Keywords: Effect of Werther, social problem, suicide, mass cluster, emulation suicide , mob, media,

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5 ( ) 27.03, , , - , . 6 The Cultural Dynamics of copycat suicide. Alex Mesoudi 2009. www.plosone.org 7 , . , , , . . . ., 2005, . 241.

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- , . , , . - . , - 17. 14 , , , , , . 15 , , , , 47 () , - , . . Sisosk, M. Varnik, D. Media Roles in Suicide Prevention. A systematic Review. Int. J. Environ. Res. Public Health 2012, 9, 123-138. , 6 . , . 16 , - . . . 17 , , . . .

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2012. 5. Mesoudi, . The Cultural Dynamics of copycat suicide. 2009.

www.plosone.org 6. Sisosk, M. Varnik, D. Media Roles in Suicide Prevention. A systematic

Review. Int. J. Environ. Res. Public Health, 2012.

36 ... - , -. . . . . , 2012, . 91.

22

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-mail: lgeorgiev60@gmail.com

METHODOLOGICAL REFLECTIONS OF THE CRITICAL PSYCHOLOGY (Essay on the Psychological Paradoxes)

Prof. Ludmil Georgiev, PhD

Sofia University St. Kliment Ohridsky Varna Free University

Abstract: This paper is devoted to the theoretical perspectives of the

formulated by the author Critical Psychology. The idea is that precisely on the basis of its methodological reflexivity the traditional psychology of the Western civilization can become a complete science. Here, the Critique of the Critical psychology refers to the traditional history and the fundamental paradigm of this psychology. The necessity to know the mutuality between the universal and the specific in the human psychical experiences is outlined.

Key words: Critical psychology, Reflexivity, History of Psychology, Psychological Paradigm, Universal and Specific

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; 21. , . . /1993/. , . 1, 2 3, ; 22. Freud, S. /1981/. Odobrani dela, Novi Sad; 23. Matsumoto, D., Juange, L. /2007/. Culture and Psychology, Belmont,

London; 24. Vos, J. /2012/. Psychologisation in times of globalization, London and

New York.

33

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. . [3] , ., .. (1985). , . [4] , . (1976). . . [5] -, . (2010). . . [6] , . (1998). . . [7] , . (2001).

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. . , . [10] , . (2007). -

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. .: . .. . ., . 42-82.

[15] , . (1976) . . [16] , .. (1995). . .

, . [17] Dennett, D.C. (1988). Quining qualia. In A.J. Marsel and E.Bisiach

(Eds.) Consciousness in Contemporary Science. Oxford: Clarendon Press. [18] Marsel, A.J. (1988). Phenomenal experience and functionalism. In

A.J. Marsel & E.Bisiach (Eds.) Consciousness in Contemporary Science. Oxford: Clarendon Press.

[19] Maslow, A.H. (1969). Notes on Being Psychology. -In: Readings in Humanistic Psychology (Ed. by A. Sutich and M. A. Vich). - N.Y., Free Press.

[20] Rogers, K.R. (1965). A Theory of Therapy, Personality and Interpersonal Relatioships as Developed in the Client-Centered Frame-Work - In: Lindzey G., Hall C.(Ed.) Theories of Personality. N.Y.

[21] Stoyanova, S. (2010) Emotional Intelligence-Measurment and Related Constructs. Adaptation of a questionnaire. Saarbrucken: Lambert Academic Publishing

[22] Wilkes, K.W. (1988).Yishi, duh, um, and consciousness. In A.J. Marsel and E.Bisiach (Eds.) Consciousness in Contemporary Science. Oxford: Clarendon Press.

43

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Bulgaria adopted this sentence at the end of 1998 to replace the death

penalty. Because of this its regulation is where the legal order of the death penalty used to be - Article 37, paragraph 2 and Article 38 of the Criminal Code. It represents the worst of all punishments, the humanity of which is highly disputed. Unlike life imprisonment, the death sentence eliminatesany possibility of commutation. Thus, the convicted may never lawfully regain his freedom, unless granted amnesty or pardon.

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64

PR- PR :

, e-mail: tereshkina@abv.bg

Abstract: The report analyses the theoretical and practical problems of

PR in the field of psychological knowledge. It investigates the basic aspects of PR that during the period of crisis, represent the relationship between PR - as a technology for effective communication and psychological characteristics of the individual subject - both as an individual and as a group. The report outlines key issues and trends in the intertwining of the two research areas - PR and psychology.

Key words: PR, crisis, psychological efficiency, communication structuring, psychological reflection

PR. [7] PR

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68

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72

1. , .

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2. , ., . , . . , . , ., 2007, . 6.

3. , .18. 4. , . : . :

, ., (). , ., , 2004, .47. 5. , . PR, www.capital.bg, 27.04.2012. 6. , . , . , ., 2011, . 175. 7. , . PR, . , ., 2013, .9. 8. , . 45. 9. Mansell, R. Crossing Boundaries with New Media. Introductory

remarks for the panel on the responsibility of the media, UNG Assembly Third Informal Thematic Debate on Civilizations and the Challenge for Peace: Obstacles and Opportunities, New York, 10-11 May, 2007.

73

. - , ,

e-mail: i_levkova@abv.bg Abstract: The article is a short review of some of the main points of view

on social attitudes and their influence on peoples behaviour; on attitude strength and its relation to other constructs; the relationship between affect and attitude, etc. Leading research in the area of social attitudes was examined. The article is part of a large-scale research of social attitudes towards the fiscal policy in Bulgaria, the results of which will be presented after its final analysis.

Key words: social attitudes, behaviour, fiscal policy. ,

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[5, p.367]. - , , . Greenwald ( ) , ,

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81

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, , , .[2] 77/2012 . - . - . . ,

82

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1. , ., . ., 1999 2. , ., ,

. , , 2010 3. , ., (.)., ,

, , 1989 4. Ajzen, I., Nature and operation of attitudes, Annu. Rev. Psychol. 2001.

52:2758 5. Ajzen, I., Attitude and Persuasion in K. Deaux & M. Snyder (Eds.),

The Oxford Handbook of Personality and Social Psychology, 2012, pp. 367-393. New York: Oxford University Press

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15. Markovik, M., Political Attitude and Personality in a Democratic Society, The Western Balkans Policy Review, Volume 1, Issue 168 1, January/June 2010, pp. 168-184

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84

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7. , . . : , 2004. ISBN 954-9964-95-7

8. , . . // . , . ., 86, 1995, . 245-268.

9. , . .// . , . ., 87-88, 2000, . 313-336.

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13. , .., . . .: -., 2002

14. , , , , , , -, , , , 2002, 3- . ISBN 5-93878-076-4

15. Organ, D. W. Organizational Citizenship behavior: The good soldier syndrome. Lexington, MA: Lexington Books. 1988 p.8.

16. Smith, C., Organ, D., Near, J. rganizational citizenship behavior: Its nature and Antecedents. Jornal of Appied Psychology, 68: 653-663, 1983

17. Van Dyne, L. Graham, J., Dienesch, R. rganizational citizenship behavior: Construct redefinition, measurement, and validation. Academy of Management Jornal, ISBN 37:765-802. 1994

18. Meyer, J.P., Stanley, D.J., Herscovitch, L, Topolnytsky, L. (2001). Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences. Journal of Vocational Behavior

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, . 14. Anderson, C. (2002) Bushman, B., Human Aggression. Annual Revue

of Psychology, Vol. 53, p. 27-51. 15. Cohen-Mansfield, J., Werner, P. (1998). Predictors of Aggressive

Behaviors: A Longitudinal Study in Senior Day Care Centers. Journal of Gerontology: Vol. 53B, 5, p. 300-310.

16. Gergov, T. (2012) Ageism as a predictor of negative mental tendencies in the third age. online magazine: Psychological thought, Vol. 5(1), p. 69-74.

17. Malley-Morrison, K., Nolido, N., Chawla, S. (2006) International Perspectives on Elder Abuse: Five Case Studies. Educational Gerontology, Vol. 32, Issue 1, p. 1-11.

18. Shah, A. (2000) Aggressive behavior and environmental characteristics in Australian nursing homes. Aging & Mental Health, Vol. 4, Issue 1, p. 43-48.

19. Walker, S., Richardson, D. (1998) Aggression strategies among older adults: delivered but not seen. Aggr Violent Behav 3, . 287294.

121

e-mail: topourova.lora@gmail.com

: In the field of contemporary marketing, brand personification is

considered great way to identify the customer with the brand and also to maintain long lasting emotional relationship of the companies with their customers. The existing socially accepted brand image reflects on the value of the brand and its products. The survey results among 240 respondents showed the degree of Toyota brand personification and validated the presence of such relationship.

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ISBN 5-9693-0007-1 2. , . . (2002) . .

ISBN: 954-90501-5-7 3. Aaker, J. L. (1997) Dimensions of Brand Personality, Journal of

Marketing Research, Aug., ISSN: 1547- 7193.

130

4. Ekinci, J., S. Hosany. (2006) Destination Personality: An Application of Brand. Journal of Travel Research, Vol.45, pp. 127-139. ISSN: 0047-2875

5. Hess, J.S. (1995). Construction and Assessment of a Scale to Measure Consumer Trust, In: B. B. Stern and G.M. Zinkhan (Eds.), 1995 AMA Educators Proceedings (Vol. 6, pp. 20-26). Chicago. ISSN 1833-3850

6. Low, G. S., Ch. W. Lamb. (2000) The measurement and dimension-nality of brand associations. Journal of Product & Brand Management 9:350-370. ISSN: 1061-0421

7. Steenkamp, J.-B., R. Batra and D. Alden. (2002) How perceived brand globalness creates brand value, Journal of International Business Studies 34.1, pp. 53-65. ISBN-10: 1781955603

8. Wheeler, A. (2003) Designing Brand Identity. A Complete Guide to Creating, Building and Maintaining Strong Brands. John Wiuley&Sons, Inc. ISBN-10: 1118099206

131

. , , , p_mintchev@abv.bg

In this article are examined the ego states in connection to behavior and

thoughts of the Bulgarian protesters during the so called Antitrust protests. The author is trying to enlight the group thinking of the Bulgarians and to critically examining the meaninglessness group thoughts about some aspects of economical status of Bulgaria before 1989 and after 1989.

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135

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136

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137

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138

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140

. 1878-1944, 1944-1989, 1989 . , . , , .

1. Steiner, C. Scripts People Live: Transactional Analysis of Life Scripts,

Grove Press, NY, 1974 2. European Commission, Economic criteria 2003 Regular Report on

Bulgarias progress towards accession, 2003, http://ec.europa.eu/enlargement/ archives/pdf/key_documents/2003/rr_bg_final_en.pdf, (10.04.2013)

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. http://www.math.bas.bg/izbori/1991.html, (6.04.2013)

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141

,

, ,

nikolaj_kal4ev@abv.bg

Abstract: This current report presents the theoretical background and the received empirical results from conducted procedures of standardization, reliability and validity on a new personality questionnaire, whose goal is to measure tendency toward neurotic behavior. These results are presented in the form of figures and charts. The final version of the questionnaire is presented at the end of the paper.

Key words: useful side of life, useless side of life, neurotic behavior, personality questionnaire

1.

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144

2.

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings

Rotation Sums of Squared

Loadingsa Component

Total % of Variance Cumulativ

e % Total % of

VarianceCumulativ

e % Total

1 2,852 23,769 23,769 2,852 23,769 23,769 2,069 2 1,466 12,216 35,984 1,466 12,216 35,984 1,535 3 1,289 10,738 46,722 1,289 10,738 46,722 1,701 4 1,031 8,591 55,313 1,031 8,591 55,313 1,980 5 ,970 8,082 63,395

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Q9 ,802 Q11 ,767 Q3 ,479 ,440Q5 ,438 ,366Q1 ,828 Q7 ,769 Q2 ,763 Q4 ,636 Q10 ,628 Q8 ,667Q12 ,643Q6 ,563Extraction Method: Principal Component Analysis. Rotation Method: Oblimin with Kaiser Normalization a. Rotation converged in 15 iterations

145

1. Scree plot

4.

KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. ,676

Approx. Chi-Square 270,597

df 66

Bartlett's Test of Sphericity

Sig. ,000 ,

=0.05, >0.5 . , 55.313 % , . ,

146

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5.

Statistics

Valid 150N

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Mode 2,00

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Skewness ,823

Std. Error of Skewness ,198

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Range 11,00

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~dhowell/StatPages/More_Stuff/ Missing_Data/Missing.html (12/9/2012) 10. Starkweather, J., Herrington, R. Categorical Principal Components

Analysis (CATPCA) with Optimal Scaling. http://www.unt.edu/rss/class/ Jon/SPSS_SC/Module9/M9_CATPCA/SPSS_M9_CATPCA.htm (05/11/12)

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Synthesis between Mathematics and Psychology

Zdravko Dimitrov Slavov

Summary: The decision-making process is at the heart of any purposeful

human activity. In principle, the decision making of the people is a process that by its nature and complexity comparable to the thinking process as a whole. The theory of decision-making is a kind of synthesis between mathematically and psychological knowledge.

Keywords: mathematics, psychology, decision-making, model, theory. 1.

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14. Luce D., H. Raiffa. Games and Decisions: Introduction and Critical Survey. John Wiley and Sons, 1957.

15. Von Newman, J., O. Morgenstern. Theory of Game and Economic Behavior. Princeton University Press, 1953. (First publication in 1944)

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