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7

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:2014

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//

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2014 16

B C

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2014 13

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3 164

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2014 681 2006 2014

( 1 ) 9 (2006-2014 )

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3

2011 2011 3

2014 282 151

9 (2006-2014 )

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1.

5

5

( ) ( ) ( )

( )

(A )a

(B) b

(C) b (A+C)-B (A-B)/A:(1-(A-B)/A))

2006 380 58 197 518 85:15 10,000

2008 461 74 214 601 84:16 9165d

2010 558 103 248 703 81:19 10272d

2012 661 122 246 785 82:18 12150d

2014 681 151 282 812 79:21 13071d

:a.(A)

b.(B)(C)

c.(D)

d./

IEK;2014

( )

20

4 -

MIT

/

21

(

)

2014

2015!

Hirobumi Ohama., Hideko Ikeda., Hiroyoshi Moriyama., 2006.

Health foods and food with claims in Japan. Toxicology.

22

221:95-111.

Istvan Siro.,Emese Kapolna., Beata Kapolna., Andrea Lugasi.,

2008.Functional food. Product development,marketing and

consumer acceptance-A review.Appetite51.456-467

(95 5 17

1996p34-35

-Innovation in Functional Food and Drinks(2005

)

(92 )

2014

2014 2014

:http://marketing.chinatimes.com

(E-ICP, Eastern Integrated Consumer

Profile

Trendgo Research

:http://life.trendgo.com.tw/epaper/201

: http://www.fda.gov.tw/

IT IS : http://www.itis.org.tw/

http://twpat.tipo.gov.tw

http://food.doh.gov.tw/Chinese/Ruler/ruler_2.asphttp://marketing.chinatimes.com/http://www.fda.gov.tw/http://www.itis.org.tw/http://twpat.tipo.gov.tw/