1. 2010 2

2. ARO ARO 2009 .. ..3 ..15 IX Survey ..22 Android iPhone 30 2 .................33 2

3. ARO -2009

4. 2009 2009 Bing 88 ARO 2009 SourceInsightXplorer , 2009 () 2009 8 -9

5. Web 2009 SourceInsightXplorer , 2009

6. 2009 ARO SourceInsightXplorer , 2009

7. 2009 2009 () 1 98.29% 12,375,242 397.56 2 87.57% 11,025,139 349.53 3 78.52% 9,885,888 33.02 4 77.51% 9,758,719 53.62 5 73.71% 9,280,501 55.74 6 65.17% 8,205,578 33.96 7 63.97% 8,053,935 10.10 8 ISP 62.87% 7,915,702 24.39 9 61.04% 7,685,364 19.90 10 60.40% 7,604,813 19.66 11 59.57% 7,500,117 46.96 12 55.74% 7,018,128 51.58 13 54.58% 6,872,464 11.88 14 53.34% 6,715,556 21.33 15 50.98% 6,418,963 29.31 16 50.72% 6,386,153 13.32 17 47.60% 5,993,128 14.67 18 45.78% 5,763,366 25.33 19 44.11% 5,553,731 30.41 20 43.13% 5,430,388 32.71 SourceInsightXplorer , 2009/1-12 : / 2009 2009 10 ISP (visibility)

8. SourceInsightXplorer , 2009

9. Yahoo!MSN PChome 1. Yahoo! 9 logo Its YouYahoo! Yahoo! 11 2009 2010 2. 2009 2009 Web ARO

10. Facebook 1. Facebook 1 Facebook 1.5 2009 12 3.5 1 2. Facebook ! 2009 2009 3. 2009 11 Murmur OpenID 2009 Facebook ARO 12 5.79%Web 22.91% 411.7

11. YouTube im.tv PPS YouTube 8 2009 9 YouTube Feather URL Youtu.be 2009 YouTube (MIC) 2009 2009 3 7 11 12 Web 12 1 10

12. GoogleBing 1. 6 Microsoft Bing Bing Twitter Google 2. Bing Bing 2009 6 Bing (isearch.msn.com.twMSN ) 3. Bing Google (Voice Search) (Google Goggles) URL ARO 2009 Web

13. 2009 20 () 1 Yahoo! yahoo.com.tw 96.80% 12,188,174 2 wretch.cc 78.43% 9,874,996 3 PChomeOnline pchome.com.tw 58.64% 7,382,940 4 Google google.com.tw 57.72% 7,267,198 5 Hinet hinet.net ISP 56.14% 7,067,914 6 Yahoo! yahoo.com 55.83% 7,029,386 7 Google google.com 54.49% 6,861,073 8 Live live.com 54.45% 6,855,471 9 Yam yam.com 54.19% 6,823,282 10 pixnet.net 52.14% 6,564,373 11 MSN msn.com.tw 50.16% 6,315,222 12 YouTube youtube.com 46.50% 5,854,649 13 Xuite xuite.net 45.00% 5,665,228 14 udn.com 40.42% 5,089,291 15 ruten.com.tw 37.64% 4,739,316 16 (Facebook) facebook.com 33.33% 4,196,916 17 microsoft.com 30.93% 3,894,689 18 104 104.com.tw 30.65% 3,859,049 19 sina.com.tw 27.32% 3,440,174 20 FOXY myfoxy.net 24.78% 3,119,834 Source: ARO 2009 1-12 2009 20 25% 15% Yahoo! 96.80% 78.43% PChome Online 58.64% 2009 Facebook Q4 3 2009 15 33.33% 78.43%

14. 2009 1. ARO 2009 2. 2009 3. 2009 Web ARO 4. 2009 10 ISP 5. 2009 Web 6. ARO 2009 Web 7. 2009 20 (25%)(15%) Yahoo! PChome Online 2009 Facebook Q4 3 2009 15

15. ARO 2010 2

16. ARO 2010 2 ARO ARO ARO (%) ( ) Web (%) ARO 2010 2 (18-22 ) (23-27 ) 3C (25-34 4 ) (40 )

17. 2010 2 ARO % 100.00% 13.28% 6.24% 2.95% 4.51% 1 2 3 4 5 6 7 8 9 10 11 12 ISP 13 3C 14 ISP 15 3C 16 ISP 17 18 / 19 3C 20 Source InsightXplorer , 2010 2

18. 2010 2 ( ) Yahoo! Facebook Facebook (18-22 ) YouTube Yahoo! (23-27 ) Live.com (25-34 4 ) Google (40 ) PChome HiNet 2010 2 1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! 2 Facebook 3 Facebook Facebook Facebook Facebook 4 Google YouTube Live.com Google PChome 5 YouTube Google Google 6 PChome Google YouTube YouTube 7 yam yam YouTube Google 8 Google Google PChome Google 9 yam Yahoo! Google Live.com HiNet 10 Live.com Live.com PChome HiNet yam Source InsightXplorer , 2010 2

19. 2010 2 Web ( ) Web Yahoo! Facebook Web Facebook Facebook (18-22 ) YouTube (23-27 ) Live.com (25-34 4 ) Google PChome (40 ) BabyHome 2010 2 Web 1 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! 2 Facebook Facebook Facebook Facebook 3 Facebook Google 4 Google Google Google BabyHome 5 Google YouTube Live.com Google Google 6 Live.com Google PChome 7 YouTube Live.com 8 PChome Live.com msn msn Live.com 9 msn Google YouTube PChome 10 yam yam Source InsightXplorer , 2010 2

20. 2010 2 ( ) Facebook YouTube (18-22 ) HiNet (23-27 ) Mobile01 104 (25-34 4 ) Live.com msn Xuite (40 ) Momo yam NOWnews BabyHome 2010 2 ( ARO 20 ) 1 Facebook YouTube YouTube Facebook Facebook 2 YouTube Facebook Facebook 3 Mobile01 Momo 4 YouTube YouTube 5 Mobile01 Yahoo! yam 6 HiNet Live.com NOWnews 7 udn udn msn BabyHome 8 Yahoo! Yahoo! yam 9 Yahoo! Xuite Yahoo! 10 yam 104 udn Source InsightXplorer , 2010 2

21. 2010 2 3C YouTube Yahoo! Live.com Live.com YouTube Mobile01 HiNet 104 Google PChome HiNet Google PChome BabyHome Live.com msn Xuite Momo yam NOWnews BabyHome

22.

23. 2010 02 (IX Survey ) 10-79 2010/02/20~2010/02/21 4,483 2010 02 02 20 02 21 4,483 95%1.46% 2010 02 Yahoo! (30.3%)(16.2%)Yahoo!(13.6%) (28.7%) (23.4%)(22.0%)

24. (54.2%) (52.8%)(52.5%) (56.4%)51.6% 44.9% 44.3%

25. (26.5%) (19.2%)(14.2%) 30-34 40 501-1000 (38.6%)1001-3000 (28.6%)500 (22.3%)(89.5%) 3000 501-1000 25-29 1001-3000 30 500 24 3001

26. 40 (35.0%)(32.5%) (26.8%)(26.1%) (36.8%) (22.1%)(18.1%)

27. (42.0%) (29.1%) 27.3% 12.2 40

28. 2010 2

29. 2010 02 1/28 ZDNet: Google beta Google (Google Social Search) 1/28 : 2010 1 2/2 Yahoo!: 2/2 udn : 2/2 : HiNet HiNet hifree 2/3 udn : 2/4 ZDNet: 3 2/4 ZDNet: Gartner 5 IT 2/5 Yahoo!: 6 Facebook4 6 2/6 : FarmVille Facebook Zynga FarmVille 2/8 ZDNet: Facebook

30. Facebook 2/11 ZDNet: Yahoo Yahoo 2/11 udn : Google Buzz Facebook Google Gmail Buzz 1.7 Gmail 2/18 : 2009 7 2009 400 394.2 2/23 iThome: Twitter 5000 Twitter Kevin Weil 2/22 Twitter tweets 5000 600 2/23 CNA : 2 6 2 11.5% 2 2/23 : 5 2/24 :Yahoo! Yahoo!

31. How Alike Are Android and iPhone Users

32. comScore and CompeteAndroid AndroidiPhone 200911comScore37%Android 2009822%37%Verizon Droid 17%Android20% iPhone AndroidiPhone e-mailAndroidiPhone app iPhone 44% Android Elaine Sanfilippo Compete : iPhoneAndroid http://www.emarketer.com/Article.aspx?R=1007439

33. (ARO Panel) NetRoverTM Access Rating Online (ARO ) (Internet Audience Measurement) IX Survey panel CyberPanel-Taiwan IX Survey ARO Survey