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Driver: Kyle PittsCrew Chief: Brian Sheldon
Central Florida Motorsports RacingSebring, Florida
1. Driver Bio
2. CFM Bio
3. CFM Team
4. Vision Statement
5. Career Highlights
6. Media Exposure
7. Outreach
8. Fan Demographics
9. Social Media
10.2015 Racing Opportunities
11.Option 1 – 1 Race Option
12.Option 2 – 2-3 Race Option
13.Option 3 – 4-5 Race Option
14.Partnership Perks
15.Testimonials
16.Thank You
17.Contact Information
Hello, my name is Kyle Pitts and I am aProfessional Race Car Driver from MulberryFlorida. Currently I race with the Sprints on Dirtand Top Gun Sprints in Michigan and Florida.While I have only been racing Sprint Cars for 2years I have already made a name in the sport bybecoming the Sprints on Dirt 2014 Rookie of theYear. I plan to use this momentum to bring me tothe ASCS National Tour to achieve the 2015 ASCSRookie of the year, and eventually to the World ofOutlaws.
As an up and coming professional race cardriver, I am continuing to expand my influencethrough social media with my driver page onFacebook at, Kyle Pitts Racing, on Twitter,@KPitts7, and through my website at,www.KylePittsRacing.com. With the partnershipof any company I can bring an exciting form ofentertainment to all areas of our Nation, as well asrelationship building for any company. With KylePitts Racing and Central Florida Motorsportsopportunities are endless!!
In 2010, eight years after Brian Sheldon decided to leave his position as a Crew Chief
on the World of Outlaws Sprint Car tour, Central Florida Motorsports Racing was born.
The past eight years had been spent holding various positions at Lowe’s Home
Improvement. Positions ranging from Department Manager to five years as Store
Manager, from Michigan to Las Vegas and finally to Sebring, Florida. The time had come
to get back into Sprint Car Racing.
Brian and a fellow Lowe’s associate attended a race of the Top Gun Sprint Car Tour, a
limited sprint group in Florida. The series seemed right for the return to the sport, a used
car was acquired and an engine was built. Kyle Welchance was to be the driver of the 47w
car and CFMR went racing.
In 2013 Kyle Pitts took the wheel, also with the Top Gun Sprint Series, and finished
sixth in points that season.
2014 saw the same one driver team venture to Michigan for a season with the Sprints
on Dirt, a Michigan based ASCS 360 group with Kyle Pitts finishing 3rd in points and 2014
Rookie of the Year.
Following that success the decision was made to expand on the ideals important to
CFMR and create a place for new and young drivers to develop and be mentored. So this
season will see Kyle Pitts and the 7k once again leave the state of Florida for the National
spotlight. And we will see, Kyle Welechance and the 47w lead the way in Florida mentoring
our group of future leaders of the sport.
CFMR will work very hard to maintain a positive and structured development programso those young people with the dream of being a “Race Car Driver” will always have a placeto hone their skills, both driving and with their very important Marketing Program. Thiscombination will help to insure their future success
Our vision for Kyle Pitts Racing andCentral Florida Motorsports Racing isto build a strong working relationshipand to be dedicated in having ourpartners be a part of our team both atthe track and on the road.
We are committed to provide the fanswith the tools to be able to reach outand communicate with our team on anyplatform. To be professional, honest ,and sincere to their needs as fans.
We are dedicated to building a strongand competitive team with the bestequipment so we can provide the bestentertainment for our fans and ourpartners.
With an ongoing partnership we canvisualize the expansion of our partnersinto markets that have been untouched.We can visualize the use of CentralFlorida Motorsports Racing to helpbring our partners into the homes ofevery sprint car fan. Together We’ll goFar.
With the lofty goals of competing withthe Sprints on Dirt in the 2014,Tjslideways.com took an interest in whereI came from and what my goals were forthe 2014 season. At the first race of theSprints on Dirt season TJ featured me asan up and coming driver from Florida anda contender for the Rookie of the Yearhonor.
As the 2014 season went on, we wereable to gain more exposure by taking theSprint Car to local car shows in Blissfield,Michigan, where we gained many fans andcontacts.
Now back in Florida for the wintermonths, we have made car showappearances at Hurricane Grill and Wingsand for the first annual “Race to the Mall”in Sebring Florida. At the mall I had thehonor to be interviewed by 99.1 WWOJ totalk about last season in Michigan as wellas our plans for the 2015. I was able to talkabout the big races we have had and the2015 Winter Nationals with the ASCS aswell as give thanks to our current partners.
I will continue the tradition of bringingexposure of Sprint Cars and myself at thenext car show at Wells Automotive Groupin their 18th annual car show in Avon ParkFlorida, just before the 12 hours of Sebring.
Kyle Pitts is one of the most promising young talents in the sprint car world today. With an analytic and determined mindset he has the potential to be one of the greats.
• 6 years old – Go-Karts, World Karting Association
Local Track Champion at Sprockets Park Lakeland Florida• 16 years old – Street Stock
(Asphalt Local Tracks_• 17 years old – FASTruck Series
(Asphalt Pro Trucks)• 24 years old – Top Gun Sprints
(Limited 360 Cu in Dirt Sprint Car) 6th in points
• 25 years old – Sprints on Dirt (ASCS 360 Cu In Dirt Sprint Car) 3rd in points – Rookie of the Year
At the beginning of the 2014 season I satdown with my business partner Brian Sheldonand discussed where, off the track we couldmake the most impact, and gain the mostexposure. We decided that attending CarShows was the best venue.
At every car show the fans look for themost distinctive, creative, stunning, powerful,and unique cars to take a closer look at. Whena fan is walking down the aisle of any car showand looking down the rows of cars they willnotice immediately the gigantic wing with thebright colors and be instantly drawn to our car.
At each car show we have hundreds of fanscome up to us asking questions of where werace, what type of horse power we get out ofthe engine, and how fast will it go. I signautographs and sell t-shirts and talk to the fansabout what life is like on the road and at adifferent track every weekend. They aremesmerized by the excitement and lifestyle.
We get a wide range of fans that come tothe car shows. Kids love to see the sprint carand stand next to a tire that is almost as largeas they are, to sit in the seat and barely seeover the wheel. The parents love to see theexcitement of their kids faces and can’t wait toget an autograph for their kids. It truly isexciting to see the level of awe that our fanshave for the sport I love so much.
The fans are the reason we are ableto go race every week and sometimesmore than twice a week. At everyvenue the pit area is open to the fans sothat they can come down to ourhaulers and meet the drivers, getautographs, and purchase official teamapparel, both before and after theevent.
Central Florida MotorsportsRacing and Kyle Pitts Racing havemerchandise and complimentary herocards available for our fans which willinclude our marketing partners brandand logo.
We offer a growing and strongsocial media following through thedriver page, Kyle Pitts Racing onFacebook, as well as daily tweets fromTwitter @KPitts7.www.kylepittsracing.com is anothersource for information for our fans toget connected with me and a greatopportunity to have a direct link to ourmarketing partners websites.
• Distribution of Gender – Motorsports is tailored for both genders and fit for the entire family
Male 85.4%Female 14.6%
• Distribution of Age – Typically the average age of fans are between the ages of 18 & 54
18-24 4.1%25-34 13.3%35-44 23.7%45-54 29%55-64 19.7%65 + 9.3%18-54 70.1%
• Distribution of Income – Middle class most popular
Under $30,000 10.5%$30,000 - $50,000 20.2%$50,000 - $70,000 23.5%$70,000 - $100,000 23.8%$100,000 + 20.8%$50,000 + 68.1%
•Education – 67% Have post High School Education
Non High School Graduate 2.6%High School Graduate 29.3%Some college or Tech 32.7%College or Tech Graduate 30.3%Post Graduate 5.2%
-2010 WRG Online Research Survey
Over the past year, I have created my own Driver website: www.KylePittsRacing.com.With weekly updates as well as photos and schedule updates I have been able to provide acontinual source for my fans to keep up with all that is going on with myself as well as ourteam. The website went live back in July of 2014. This past offseason we have seen thenumber of hits grow over 150% in the month of January alone. With the start of the 2015season we are expecting the number to continue to grow.
In addition to the website I have also found that in order to completely connect to thefans a Facebook and Twitter account are a must. My Facebook account has seengrowth similar to the website. Since the beginning of 2015 my Facebook page has grownmore than 5 times its 2014 traffic, seeing multiple weeks gaining over 100 likes. My Twitteraccount is also showing major bursts of activity growing more than double since the end of2014.
With the success and exposure gained last season racing with the Sprints on Dirt, thisseason has been built around the goal of exceeding what we have accomplished last yearand compete for race wins and a championship with the Sprints on Dirt in Michigan.
We are offering small entry level partnership deals which we can use to become moreefficient in our partnership responsibilities. This year we are offering deals based on thenumber of races and where we will be racing. The base packages are: 1 race deal, 2-3 racedeals: and 4-5 race deals.
While we are currently offering this as a base package we will welcome any offer forthe 2015 Racing Season. We believe that starting in a less risky package will help to build astronger and more profitable package for the future.
The Sprints on Dirt Series is based out of Michigan and is one of the oldest SprintCar Sanctioning bodies in the United States. The Sprints on Dirt series has a numberof legendary drivers take to the track against the regulars because of how challengingthe racing has become. The Sprints on Dirt use rules that are similar to the majority ofthe 360 racing series across the country. In addition to the racing on the track, theSprints on Dirt are constantly followed by a rising star in the sprint car media world,TJ Slideways.com.
360 Cubic Inch EngineASCS Spec Brodix 11x headsMichigan, Ohio, Indiana, Ontario CanadaMichigan – 6 Tracks
-Crystal Motor Speedway – Crystal, Michigan-I-96 Speedway – Lake Odessa, Michigan-Hartford Motor Speedway – Hartford, Michigan-Tri-City Motor Speedway – Auburn, Michigan-Butler Speedway – Quincy, Michigan-Merritt Speedway – Merritt, Michigan
Ohio – 3 Tracks-Eldora Speedway – Rossburg, Ohio-Limaland Motorsports Park – Lima,Ohio-Waynesfield Raceway Park – Waynesfield, Ohio
Indiana – 2 Tracks-Plymouth Motor Speedway – Plymouth, Indiana-Montpelier Motor Speedway – Montpelier, Indiana
Canada- 1 Track- Ohsweken Speedway – Ohsweken Ontario Canada
We understand that each race has its own appeal to it and with that its owninterests. We are looking for partners who want to expand their reach out ofFlorida. Over the past year Central Florida Motorsports Racing and Kyle PittsRacing has branded ourselves as the Floridians. The exposure gained by being aFlorida resident and racing in Michigan has been far greater than we imagined. Weare looking to use that exposure to help Florida based companies as well as thestate of Florida to build tourism as well as build the excitement to Snow Birds. Inaddition to a Michigan Team we will also offer a Florida Based team that will raceyear round to help facilitate the transition and excitement of Sprint Car racing.
We are offering three basic entry level partnership programs, however we areopen to a range of offers.
A 1 race option, that would provide the partner with the ability to choose therace that would best benefit the company and program. This option would givethe partner the primary logo position on the car as well as designation as theprimary partner for that race. The partner would also receive special socialmedia mentions on Facebook as well as Twitter, in addition to a special post onmy driver website and a link to our partners website. We would help facilitatelead generations, website hits, as well as any special recommendations thepartner would have. The partner would also receive the option to remain on thecar as an associate level sponsor for the remainder of the season.
A 2-3 race option, that would provide the partner with the ability to choosethe races that would best benefit the company and program. This option wouldgive the partner the primary logo position on the car as well as designation asthe primary partner for that race. The partner would also receive special socialmedia mentions on Facebook as well as Twitter, in addition to a special post onmy driver website and a link to our partners website. We would help facilitatelead generations, website hits, as well as any special recommendations thepartner would have. The partner would also receive the option to remain on thecar as an associate level sponsor for the remainder of the season.
A 4-5 race option, that would provide the partner with the ability to choosethe races that would best benefit the company and program. This option wouldgive the partner the primary logo position on the car as well as designation asthe primary partner for that race. The partner would also receive special socialmedia mentions on Facebook as well as Twitter, in addition to a special post onmy driver website and a link to our partners website. We would help facilitatelead generations, website hits, as well as any special recommendations thepartner would have. The partner would also receive the option to remain on thecar as an associate level sponsor for the remainder of the season.
In every business decision there are a number of factors that must be considered;What is our return on investment? How much capitol must be used? What is the timelineon results?. For every tool in a tool box, there is a specific job. Central FloridaMotorsports Racing is a tool box that has a fresh set of tools.
We welcome all questions and inquiries and will work with our partners to create asuccessful plan of action to achieve everyone’s goals. All of the connections that havebeen built will be utilized to give our partners the best possible exposure to our fan base.We want to build a successful relationship with all our partners so that we can have along and profitable partnership for all parties involved.
Additional Perks of Title Partnership with Kyle Pitts Racing and Central Florida Motorsports Racing could include:
Corporate hospitalityPit PassesPromotional Booth SpaceB2B exposureRelationship BuildingSales Lead GenerationsCoupon DistributionsAccess to Established PR/Marketing Firms in Motorsports
I want to thank you fortaking the time to review ourpresentation. I can assure youthat I will do anything andeverything possible to keep mydream alive and to help supportmy partners on and off thetrack. I can assure you I will dowhatever it takes to make sure Ilive up to my promises as aperson and a marketing partner.I can easily see a profitablepartnership with Central FloridaMotorsports Racing and yourcompany.
-Kyle Pitts
Central Florida Motorsports
Racing
Kyle Pitts Racing
P.O. Box 8172
33872
Brian Sheldon – (517)902-
6876
Kyle Pitts – (863)393-4941
Email –
CentralFloridaMotorsports@g
mail.com
Web – www.cfmracing.com
www.KylePittsRacing.com
Facebook – Central Florida
Motorsports
Kyle Pitts Racing
Twitter - @KPitts7
YouTube – Kyle Pitts Racing
©Copyright 2015 Kyle Pitts Racing and Central Florida Motorsports
