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ASSIGNMENTOF RESEARCH METHODOLOGYAssessing Youth’s Buying Behaviour towards Sports Shoes(A Case Study of Nike)Submitted to: Chander shekhar dograSubmitted by: Vikash kumar Roll no. RR1002A07 Reg no. 11004397Lovely professional University
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ASSIGNMENTOF
RESEARCH METHODOLOGY
Assessing Youth’s Buying Behaviourtowards Sports Shoes
(A Case Study of Nike)
Submitted to: Submitted by:
Chander shekhar dogra Vikash kumar
Roll no. RR1002A07
Reg no. 11004397
Lovely professional University
Name of researcher …………………… Date ………….
Respondent’s name ……………………. Location …………...........
Respondent’s Contact no …………….. Profession ………………
QUESTIONNAIRES
1. Gender
□Male □Female
2. Age
□15-20 □20-25 □More than 25
3. How many types of sports shoe brand do you have?
□Nike □Adidas □Puma □Air □Reebok □Others
4. What factor (s) influences your choice?
□Price □Style □product Quality □Advertisement
5. Which of the following brands do you like most?
□Nike □Adidas □Puma □Air □Reebok □Others
6. Do you have a Nike sport shoe?
Yes … No….
7. How are you satisfied with Nike sports shoes?
□Strongly satisfied □Satisfied □Neutral □Dissatisfied □Strongly
disstisfied
8. On a Scale of 1-5, how will you grade Nike Sport shoes brands?
□1 □2 □3 □4 □5
9. Does Nike’s company brand Name reflect its product quality?
□Yes □No
12. According to your opinion, which of the following aspects do you
think is lacking in Nike’s sports shoes?
□Style □Durability □Finishing
13. What do you like in Nike sports shoes?
………………………………………………………………………
………………………………………………………………………
14. According to your opinion, what will you recommend Nike
producers to do in order to improve sales?
………………………………………………………………………
………………………………………………………………………
15. Is there any reason whatever why you will not want to buy Nike
sports shoes?
............................................................................................................
......................................................................................................
Thanks for your corporation
ANALYSIS OF THE STUDY
In the analysis part, We show the graphical representation of different
questionnaires and description. In this survey we take sample of 22 students
randomly from Lovely professional university. The questionnaires are used more
scientifically and very straight and deep questions, which are very easy to get the
answers from the students, which are very positive and appropriate answers from
the respondents.
Name * Gender Crosstabulation
Gender
TotalMale Famele
Total 15 7 22
Description: According to random sample survey, we found in Lovely University,
males are 15 and Female are 7 total numbers of students are 22.
Age (in years) (Binned) * Gender Crosstabulation
Count
Gender
TotalMale Famele
Age (in years) (Binned) 17 - 21 4 4 8
22 - 26 10 3 13
27+ 1 0 1
Total 15 7 22
Description: According to our research the total random sample survey, the age groups 17-21=8, 22-26=13 and More than 26=1. Mostly we found the 22-26 age groups from Lovely university.
how many types of sports shoe brand do you have? * Gender
Crosstabulation
Count
Gender
TotalMale Famele
how many types of sports
shoe brand do you have?
other 2 0 2
Nike 4 4 8
Adidas 2 3 5
Puma 3 0 3
Air 1 0 1
Reebok 3 0 3
Total 15 7 22
Description: According to the random sample survey, they were chosen various brands, in that most of them are using Nike shoes. And user of Air is very few.
What factor influence your choice? * Gender Crosstabulation
Count
Gender
TotalMale Famele
What factor influence your
choice?
price 2 0 2
style 4 2 6
product Quality 6 4 10
Advertisement 3 1 4
Total 15 7 22
Description: In the survey the results, most of the males voted for product Quality option, because they are using for Qulity and second highest vote is given Style. These choices will influence the youth's buying behavior. The female’s choice is very much similar to the men. Because most of the females voted for product Quality option.
which of the following brands do you like most * Gender Crosstabulation
Count
Gender
TotalMale Famele
which of the following brands
do you like most
Nike 6 3 9
Adidas 2 4 6
Puma 3 0 3
Air 1 0 1
Reebok 3 0 3
Total 15 7 22
Description: Most of the males are voted for Nike brand they like most and after that they like more Puma brands. and Females are voted for adidas they like most after that they like more Nike Brands
Do you have a Nike sports shoes * Gender Crosstabulation
Count
Gender
TotalMale Famele
Do you have a Nike sports
shoes
yes 3 4 7
no 12 3 15
Total 15 7 22
Description: For this question the males have responded 3 said yes out of 15 persons, and remaining 12 responded said-No. And 4 females have followed yes answer, and 3 respondents said No answer out of 7. It means female like Nike shoes more than male.
How are you satisfied with Nike sports shoes? * Gender Crosstabulation
Count
Gender
TotalMale Famele
How are you satisfied with
Nike sports shoes?
Strongly satisfied 2 3 5
satisfied 5 2 7
Neutral 4 1 5
Disatisfied 2 1 3
Strongly Disatisfied 2 0 2
Total 15 7 22
Description: This is main important question, because this kind of question will reflect on the behavior of every consumer, this question is asked directly that, how well are you satisfied with Nike shoes? For this question the males respondents answered that, most of them voted satisfied and secondly they said Neutral . And
most of the females answered that, Strongly satisfied and secondly they have chosen Stisfied.
On a scle of 1-5, how will you grade Nike sport shoes brand * Gender
Crosstabulation
Count
Gender
TotalMale Famele
On a scle of 1-5, how will you
grade Nike sport shoes
brand
1 2 0 2
2 0 1 1
3 5 1 6
4 4 3 7
5 4 2 6
Total 15 7 22
Description: Most of the Student have chosen the rating 4 option and secondly they gave choice for 5 and 3 numbers, remaining consumers selected other options, those are very few.