Embed Size (px)
DESCRIPTION
B2B Blogging and Podcasting strategies for social media B2B Blogging and Podcasting Shane Gibson
Citation preview
Socialized.me
B2B Blogging andPodcastingShane Gibson Chief Social Officer
Socialized! Ltd.
#smwvblog
Socialized.me
Business-to-Business Decision
Makers•…69% of B2B buyers use social networks
“primarily for business networking and development.”
•…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)
Socialized.me
“It’s not about B2B or B2C it is really about person to person.”
Socialized.me
The Reverse Drip
Socialized.me
Who blogs anyway?
Socialized.me
Socialized.me
Socialized.me
Socialized.me
Socialized.me
Socialized.me
50Million iPhones30 Million iPod Touches25 Million iPads
+ other MP3 players
Socialized.me
Results?
Socialized.me
Secrets?•Get inside your client’s head•Build a community•Promote influencers•Stay in the game•Do More, Share More, Connect
More
Socialized.me
Resourceshttp://closingbigger.net
http://socialized.me/b2bblogging http://twitter.com/shanegibson
