Embed Size (px)
Citation preview
art basel 2011
ART BASEL 2011
ABOUT LE BÂOLI
ABOUT BÂOLI-VITA
BÂOLI-VITA MEETS ART BASEL
At a Glance
4
56
7
89
1011
SCHEDULE OF EVENTS
GUESTS OF HONOR
THE FLAVORS
THE EXPERIENCE
PRESS & MEDIA OUTREACH
CELEBRITIES
SPONSORSHIP OPPORTUNITIES
CONTACT
12
1315
19
2
The art is heavily scripted, raucously colorful and monstrously propor-
tioned. Parties and people- watching crowd the field of vision. Fortunately, serious art lovers can still find moments of transcendence while hopping from fair to fair, or even from fair to private collection to cocktails by the pool.
—The New York Times on Art Basel
introduction
3
Art Basel 2011
From December 1 through 4, Miami Beach, Florida, will host the 10th edition of Art Basel Miami Beach, the most prestigious art show in the Americas. More than 260 leading galleries from North America, Europe, Latin America, Asia and Africa will take part, showcasing works by more than 2,000 artists of the 20th and 21st centuries.
To mark its 10th edition, Art Basel Miami Beach will transform Collins Park with unique artworks and performances by renowned artists and emerging talents with a number of special events and performances taking place across Miami Beach for the duration of the show to celebrate the 10th edition.
Over the past ten years, Art Basel Miami Beach rapidly developed from a vibrant new- comer on the global art scene to the most prestigious art show of the Americas. Many observers have called this decade ‘a cultural renaissance’, that made the Greater Miami area an exciting destination for the international art world.
4
About le bâoli
Created by Christophe Caucino and Pierre-Antoine Navarro, Le Bâoli serves as an invitation into the sensorial. Models, actors, millionaires and sports stars alike flock to Cannes and when there they often gather at Le Bâoli, an ultra exclusive club-restaurant on the edge of the Riviera. Temple-like doors open to let you into a world of wonder and a partying paradise where conviviality reigns in between the stars and the international jet-set.
An Asian-themed space designed in exotic Balinese style, guests discover a haven of sofas, lamps, candle-lit tables and a ter-race facing out onto a garden and overlooking the twinkling lights of La Croisette. After dining guests retire to the lounge or drop a star name - Naomi Campbell will do - and try to get access to the VIP room.
5
about bâoli-vita
Modeled after the renowned Le Bâoli in Cannes, France, Bâoli-Vita has been one of South Beach’s sexiest restaurants and lounges since it’s inception in 2006. Now five years later and under the helm of executive chef, Marc Debas, the restaurant showcases a tantalizing menu with French, Italian and Spanish influences to the city’s culinary scene.
Designed to create a Mediterranean escape reminiscent of the 1940s, Bâoli-Vita boasts an indoor and outside dining room that opens up into a sunning secret garden that seems to be designed just for the rich and famous, the young and beautiful. Popular events including “My Boyfriend is Out of Town” continue to serve as haven where local celebrities and international travelers can let loose. Conveniently located on Collins Avenue in the heart of Miami Beach and steps away from Art Basel’s ground zero.
6
Bâoli-Vita meets art basel
During Art Basel Miami 2011, Bâoli-Vita will open to host a series of exclusive and private dinners honoring the art and fashion elite. These private events will allow the art crowd to experience some of the most coveted events during Art Basel while previewing the highly anticipated rebranding and reopening of Bâoli-Vita in Miami after a recent multi-million dollar renovation. These events will serve as a teaser to the Official Reopening Grande Affair of Bâoli-Vita in late 2011/early 2012. The proposed schedule of events and private celebrity hosted dinners will generate significant media buzz around the Bâoli brand and reaffirm it’s roots in Miami as it does in Cannes as the most exclusive and hottest nightclub destination ap-pealing to a crowd of royalty, yacht hopping billionaires and over indulged starlettes while hosting some of the most exclusive and memorable events during Art Basel.
7
Schedule of events
Saturday, December 3rd: ART MEETS FASHION This December, Bâoli-Vita will host a series of private, invitation-only dinners to honor a select number of high pro-file guests including faces most recognized to grace the covers of VOGUE, Harper’s Bazaar and Vanity Fair, fashion legends and the fashion elite on December 3rd, 2011.
VIP Guests will dine under the stars and indulge in a savory menu uniquely designed by executive chef, Marc Debas. Guests will be immersed in a magical garden atmosphere while their palettes and culinary desires are catered to by a bevy of art-inspired nude servers, mimicking gorgeous mannequins. The evening will also go on to showcase visual design and incorporate art by an international artist throughout the venue décor.
A late-night fête and private after party will follow joining the likes of super models, fashion icons, musical geniuses and the art elite. The evening will be one not-to-be soon forgotten, nor missed!
d
d
8
Guests of honor
Byrdie Bell –Model and actress, Byrdie has appeared on the covers and pages of magazines around the world including Vogue, Vogue Nippon, V Magazine, Harper’s Bazaar, Japanese Harper’s Bazaar, Russian Harper’s Bazaar, L’Official, Muse, Paper Planes, and Dossier Journal. She has also done campaigns for designers and corporations like Bloomingdale’s, NAHM, Rad Hourani, Meredith Kahn and Club Monaco.
Gareth Pugh– Gareth Pugh is a fashion designer who has received global recognition for both his outlandish clubwear and his novel approach to redefining modern luxury. Since Pugh’s solo premiere in London’s Fall 2006 fashion week, his work has received praise from editors and pub-lications such as US Vogue, Dazed & Confused. He also counts Beyoncé, Kylie Minogue, and Lady Gaga as some of his pop-star fans.
Maryna Linchuk – Declared her one of the top 30 models of the 2000s by Vogue Paris, Maryna has appeared in advertisements for Versace, Dior, Gap, H&M, and Dolce & Gabbana resort. She walked in the 2008, 2009 and 2010 Victoria’s Secret fashion shows, as well as for design- ers Derek Lam, Givenchy, Gucci, Michael Kors, Prada, and haute couturier Christian Lacroix. The Belarusian beauty has also appeared on the covers of Italian and Portuguese Vogue.
9
the flavors
Bâoli-Vita aims to seduce and tantalize even the most discerning palette. Executive chef, Marc Debas will com-bine culinary genius with artistic vision, allowing guests to savor Mediterranean inspired cuisine and delight in a world of bubbly champagne until dawn.
A SAMPLe MeNU iS iNCLUDeD:SEARED CENTER CUT FOIE GRAS caramelized mango, crispy toast, arugula salad and port wine glazeBLACK TRUFFLE RISOTTO topped with summer black truffle shavingsCHILEAN SEA BASS seared and steamed served with edamame puree, orange segments and orange miso sauce8 OZ TOURNEDOS ROSSINI certified black angus tenderloin topped with black truffle and foiegras with porto-bello mushroom and provençial tomato truffle sauce
d
d
d
d
10
the experience
Guests will be immersed in a magical atmosphere that engages the senses and morphs
as the evening goes on, showcasing Bâoli-Vita as a haven for the art elite as
an enchanting and exceptional dinner and entertainment.
11
Press & media outreach &Local, national and international media outlets will be invited to cover/attend. Targeted press outreach will include all relevant international, domestic, regional and local media outlets across all platforms (broadcast, online and print.)
BROADCAST: Entertainment Tonight, The Insider, Access Hollywood, E! News & Daily 10, CNN, USA Today, Fox News, Art Radio, local morning and news programs, local and national radio, etc.
PRINT: Entertainment weeklies, local and national newspapers, trade publications, STAR, OK!, Vanity Fair, In Touch, US Weekly, People, Page Six, BlackBook, Whitewall, FLAUNT, Art Forum, Paper, OceanDrive, Miami Herald, Sun-Sentinal, V Magazine, New Times, USA Today, The New York Times, NY Daily News, NY Post, Variety, Newsweek, Entertainment Weekly, The Na-tional Post, etc.
ONLINE: Urbandaddy.com, Thrillest.com, Style.com, DailyCandy.com, Kipton Art, Guest of a Guest, Examiner.com, Perez Hilton, TMZ, Hollywood.com, Radaronline.com, Gossipgirl.net, SocialMiami.com, Miami.com, Bizbash, NBC Miami, etc.
lindsay lohan
12
Celebrities
beyoncéelisa sednaoui
dree hemingwayjay-zlindsay lohan
viktor, james kaliardos, cecilia dean, fyodor pavlov-adreevich & rolf
brad pitt
13
Celebrities
domenico dolce, naomi campbell & stefano gabbana
ryan mcginley & tilda swinton
moca director jeffrey deitch & shepard fairey
pharrell williams
marisa tomei
lorenzo martone leigh lezark, jefferson hack & geordon nichol
ambra medda & delfina delettrez fendi
14
Sponsorship opportunities
Bâoli-Vita Art Basel 2011 sponsorship opportunities are available on a limited and exclusive basis. Due to venue lay out, event scheduling and partners involved, Bâoli-Vita is flexible in creating the ultimate experience for your brand integration. Our team works to truly create creative and unique activations that will perfectly compliment the space and environment and be memorable to guests.
Unique activation opportunities include:Exclusive sampling ad gifting;Organic and intimate opportunity to reach celebrities, artists, curators and Art Basel VIPs;Important opportunity to gain national, international and local exposure through heavy pre and post event media attentionA unique opportunity to align your brand with a group and brand coveted by an exclusive international art and celebrity clientele.
d
d
d
d
d
15
PReSeNTiNG SPONSOR LeVeL– CURATOR 15K
GENERAL BENEFITS INCLUDE:Presented as Bâoli-Vita PRESENTING SPONSOR on all marketing collateral including, but not limited to: Save-The-Date, Invitations, Media Wall, Press Releases, Media Coverage, Signage, Menus & Other Miscellaneous Print Materials. CATEGORY EXCLUSIVITYLogo On Step & Repeat For Red Carpet Arrivals“Presenting Sponsor” On Invitations To Over 1,500 Of Art Basel’s Most Influential VIP’s & CelebritiesLogo Inclusion On All Save-The-Date & Event E-VitesInclusion On All Press Releases & Media MaterialsLogo Inclusion On Pre & Post-Event Video CoverageDetailed Event Wrap-Up Package Including Post Event Info, Videos, Photos & Press Clippings
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
d
ON-SITE BRANDING:Logo On Event Media Wall For Red Carpet ArrivalsBranded Bar/ Lounge Or VIP AreaOpportunity For Product Demo Or Product DisplayLooped Visuals On Venue ScreensLogo Display With Gobo Lighting Or Branded SignageOpportunity For On-Site Lead GenerationVerbal References During Event By Event HostsOpportunity For Product Placement In VIP Gift Bags HOSPITALITY:15 VIP InvitationsVIP Table Including Bottle Service At EventMeet & Greet With Event Guests Of Honor & Basel VIPs
16
eVeNT SPONSOR LeVeL – exhiBiTiONiST 12K
GENERAL BENEFITS INCLUDE:Presented as Bâoli-Vita EVENT SPONSOR on all marketingcollateral including but not limited to: Save-The-Date, Invitations, Media Wall, Press Releases, Media Coverage, Signage, Menus & Other Miscellaneous Print Materials. CATEGORY EXCLUSIVITYLogo On Step & Repeat For Red Carpet ArrivalsLogo Inclusion On Invitations To Over 1,500 Of Art Basel’s Most Influential VIP’s & CelebritiesLogo Inclusion On All Save-The-Date & Event E-ViteInclusion On All Press Releases & Media MaterialsLogo Inclusion On Pre & Post-Event Video CoverageDetailed Event Wrap-Up Package Including Post Event Info, Videos, Photos & Press Clippings
d
d
d
d
d
d
d
d
d
ON-SITE BRANDING:Logo On Event Media Wall For Red Carpet ArrivalsBranded Bar/Lounge Or VIP AreaOpportunity For Product Demo Or Product DisplayLooped Visuals On Venue ScreensLogo Display With Gobo Lighting Or Branded SignageOpportunity For On-Site Lead GenerationVerbal References During Event By Event HostsOpportunity For Product Placement In VIP Gift Bags HOSPITALITY:10 VIP InvitationsVIP Table Including Bottle Service At EventMeet & Greet With Event Guests Of Honor & Basel VIPs
d
d
d
d
d
d
d
d
17
eVeNT SPONSOR LeVeL – iNGeNUe 9K
GEnERAL BEnEFITS InCLudE:Presented As Bâoli-Vita Event Sponsor On All Marketing Collateral Including But Not Limited To: Save-The-Date, Invitations, Media Wall, Press Releases, Media Coverage, Signage, Menus & Other Miscellaneous Print Materials. CATEGORY EXCLUSIVITYLogo Inclusion On Invitations To Over 1,500 Of Art Basel’s Most Influential VIP’s & CelebritiesLogo Inclusion On All Save-The-Date & Event E-VitesInclusion On All Press Releases & Media MaterialsLogo Inclusion On Pre & Post-Event Video CoverageDetailed Event Wrap-Up Package Including Post Event Info, Videos, Photos & Press Clippings
ON-SITE BRANDING:Opportunity For Product Demo Or Product DisplayLooped Visuals On Venue ScreensLogo display With Branded Signage Or MaterialsOpportunity For On-Site Lead GenerationOpportunity For Product Placement In VIP Gift Bags HOSPITALITY:8 VIP InvitationsVIP Table At EventMeet & Greet With Event Guests Of Honor & Basel VIPs
d
d
d
d
d
d
d
d
d
d
d
d
d
18
contact us
The BRAND Collective
806 Douglas Rd., South Tower 4th Floor,
Coral Gables, FL 33134
www.brand-collective.com
Main 305.537.7024
Fax 305.537.7021
MARY REGOPresident & CEOCell 305.431.7974Main [email protected]
ANNMARIE SOTOCreative DirectorCell 850.723.0520Main [email protected]
MELISSA TABLANTEGraphic DesignerCell 305.281.5918Main [email protected]
KELLY MONTOYAMarketing CoordinatorCell 305.431.8766Main [email protected]
19
confidentiality
This document/proposal and any attachments are intended only for the use of the individual or entity to whom or to which such are addressed and may contain information that is confidential, proprietary, a trade secret or protected by legal privilege. If you are not the intended recipient or an employee or agent responsible for delivering this document/propos-al to the intended recipient, you are hereby notified that any disclosure, copying, distribution or use of this document/proposal or any included information is strictly prohibited. If you received this document proposal in error, please notify The Brand Collective immediately by returning it to the sender and destroy and delete this copy from your system. Thank you for your cooperation.
20
art basel 2011
