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C A S M I R A F E R N A N D E S
4, Ashwa Ghosh CHSAshok Nager Road,
Datar ColonyBhandup EastMumbai - 42
Mobile: 91 9819216477
OBJECTIVE
To pursue a flourishing career in the lifestyle and
retailindustry
EXPERIENCE
September 2008 till dateTrent Limited
Asst. Manager Brand - Communication and research
Responsible for Spring Summer and Autumn WinterCommunication end
to end (Shoot to media launch) anddevise launch strategy for the
same
Responsible for packaging like tags/labels,
in-storecommunication for promotions
Responsible for all PR driven activities. Enabled
productvisibility in luxury magazines to elevate the
brandsimagery
Launched NUON Youth wear through MTV.
Launched Designer Prt at Lakme Fashion Week.Sustained the
category through only PR.
Re-launched Ascot Mens Wear post conductingresearch on the
category and the Target Audience
Responsible for staff training on the loyalty programmefor new
stores. Have traveled to most cities to conductmarket research and
finalize mediums for Storelaunches.
Organized customer panels for feedback as part ofproduct
development
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June 2007 July 2008 Raymond Limited.
Consultant
Brand management through stragetic positioning in
media. Handling all brands under the Group umbrella.
Handled the launch of Park Avenue Woman
Handled the launch of Raymond Ready-madegarments.
Relationship building with all key media journalists andstylists
for positioning and reportage.
Constant brand awareness in media
Handling all group events
October 2006 May 2007 Beauty Concepts Pvt. Ltd.
Brand Manager Bvlgari Perfumes
Management of the Brand as per the guidelines of
theprinciples.
Planning and execution of the Advertisement andpromotion budget
of the brand.
Launch planning and execution when a new line islaunched.
Liason with magazines where the brand advertises. Ensuring
merchandise guidelines are clearly given to the
operations teams
Market and competition brand reporting.
Help drive sales for the brand.
November 2004 October 2006 The Economic Times
Officer
Worked on projects like ET Awards, Rolls RoyceCentenary
Celebrations, Brand Equity Quiz, ET I neverthought Contest, the ET
Smart Saver Contest, ET Femina Questionnaire & Fa pink or black
Contest.
Brought in revenue, sponsorships and extensive brandingfor the
company.
Generated an exhaustive database of Class A clients.
Toured 9 cities for Brand Equity Quiz.
In addition to team related projects, also worked onFilmfare,
Zoom Glam Awards etc.
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June 2003 November 2004 Ogilvy & Mather
Public Relations Intern
Conducted extensive research on the travel industry.
Reports & Analysis on the Investment banking industry.
Networked with all category journalists to ensurecoverage and
branding.
Organised press conferences.
EDUCATION
Advanced Diploma in Advertising, Marketing &Communications,
XIC
Bachelor of Arts, St. Xaviers
College - MumbaiS.S.C, Fatima HighSchool
COMPUTER- Web designing and graphics
- Microsoft Office
INTERESTS
Reading, Listening to music.
LANGUAGES KNOWN
English, Hindi, Marathi, Malayalam and Konkani
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