DAVID WARD

M:  0412630999 E: dpmward1@gmail.com

Home address: Unit 2,11-27 Carabella St Kirribilli 2061

______________________ PROFILE ______________________

Almost 40 years of commercial experience and recognized achievements across NFPs and FPs sectors- including in both small and large organisations across manufacturing, wholesaling and retail operations and spanning different industries – particularly wealth management industry. I have experience across startup through to mature businesses in both B2B and B2C markets.

I have worked in various positions with firms such as Unilever and MLC (while owned by Lend Lease and NAB). I have had 15 years of board experience and have achieved the following qualifications while working full time and studying part-time; B.Bus(UTS), Dip FP(Deakin), MBA(Melb), plus a CPA designation.

My reputation is one of an innovative executive with strong skills in business development, marketing and strategic project management (e.g. IT development; mergers and acquisitions; product and process simplifications; new product development) - predominantly in the wealth management industry.

I’m respected for my collaborative style of leadership. I have a strong risk-management and compliance ethic, and a commitment to innovation and quality standards.

_____________________________ EXPERIENCE _______________________

2005 – CURRENT - AED ENTERPRISES PTY LTD

Sole Director - AED Enterprises is an advisory practice which has allowed me to build on my professional business career. I have undertaken a number of mandates and held directorships predominantly in financial services. Some examples of mandates and roles appear below:

STRATEGIC ADVISORY:● Challenger Group – developed a strategic paper re development of an advice brand● Volunteering NSW - developed a 5-year strategic plan – successful board sign-off ● Erskine Dental Equipment – completed a 5-year strategic plan● AICD - short term contract(employment) assisting the develop and take to market their

new B2B offering

BUSINESS DEVELOPMENT/SALES MANAGEMENT● NABInvest - contract to introduce fund managers to acquire part ownership ● Datalynx – developed a sales management system/database and pipeline for business

opportunities for an IT data migration and conversion company ● SIJA Solutions – an introducer’s agreement to identify business opportunities for

financial services specialist software developer

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CAPITAL RAISING● Integrity Life - a startup life office - $30 mil● RMW Williams agriculture – $50mil● Straight Through Solutions – a life insurance underwriting system - $5mil

MERGERS AND ACQUISITION● Count financial planning – third party “sell side” adviser to a merger ● Shadforths financial planning - mandate to acquire businesses up to $60mil and

overviewed the Laughlin partners transaction● Fitzpatrick financial planning– third party “buy side” adviser to a merger

DIRECTORSHIPS/ADVISORY COMMITTEE● MyAdviser Group – Chairman - this was a project to develop the first company with the

capacity to deliver “online, real-time advice over the Internet”.2005-2006 ● A&T Funds Management - Director - start-up equity-based Australian Funds

Management Company - 2009-2010● Gunawirra – Non Executive Director -a charity set up to assist aboriginal mothers and

families during pregnancy through to when the child is 5 years old.2009-2010 ● REAL Group - Advisory committee for a startup social impact investment fund – 2011 to

current● Perpetuity Capital - Director - a private equity and capital raising firm – 2012-2013

Nov. 2014 – CURRENT – SYDNEY RUM DISTILLERY PTY LTD - Executive Chairman. Establishing a Rum Distillery in Sydney for the first time in 120 yrs. We have issued an IM to raise further capital.

DEC. 2014 – CURRENT – PLUTO MEDIA PTY LTD – Executive Chairman - Pluto is an innovative internet platform that brings together creative storytelling and behind-the scenes artist discovery across genres.

1986-2005 - MLC

My executive career spans over numerous roles within the Lend Lease/MLC group from 1986 through to 2000 when Lend Lease divested MLC to NAB. I then went on a 5-year contract to the new MLC/NAB group until 2005, when I decided to leave as a result of family health issues.

The key areas of responsibility over the almost twenty years can be broken into three core stages covering distribution, business development, product management, strategic projects and M and A activities as follows:

STAGE 1 - 1998-2005: DISTRIBUTION/ STRATEGIC PROJECTS/ M AND A

Positions● 2000-2005 MLC/NAB General Manager Mergers and Acquisitions● 1998-2000 MLC/Lend Lease General Manger Distribution Strategy

Over this period I lead the group M and A activities which included coordinating sometimes up to 20 different projects at any given time in Asia, UK and Australia. It also involved developing and assisting with key distribution initiatives across all advice channels from retail (aligned and non-aligned advisers) through to corporate

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DAVID WARD

superannuation and direct. Some of these projects were:o Acquired Deutsche FP o Acquired Godfrey Pembroke FPo Acquiring Flexiplan – discretionary master trusto Developing and executing the BOLR agreemento The “Power” project (potential AMP acquisition)

I also worked on special projects, while still holding line role. Often these involved working with major consulting firms such as Bain & Co, Boston Consulting, McKinsey and Accenture. Projects included:

o IT Transformational – new product and advice platform development(master trusts)

o Integration - NAB/MLC and AXA/MLC o UK expansion plan - Reviewing major banking and financial planning

operations in UKo Operational transformation –

o Centralising 18 dealership back office services and designing white labelling wholesale market offering

o Advising CPA Australia Board, regarding strategic options for providing licensing services to CPAs

o Participated on a committee for the MLC Enterprise Agreement o Participated and helped build the MLC mentoring programso Participated in risk audits and compliance systems design

STAGE 2 - 1989-1998 – BUSINESS DEVELOPMENT ROLES:

Positions● 1989-1991 Lend Lease Adviser Services - State Manager – Victoria● 1991-1993 MLC Life - Branch Manager– WA● 1993-1994 CUSCAL – General Manager Marketing ● 1994-1997 Lend Lease FP - Development manager - NSW

In 1989 I was part of a team which developed a board paper to move MLC from a long history of only tied agency operations to multi distribution. Once the board approved it, I was sent around Australia in different distribution roles in both tied and IFA’s to restructure and centralise operations and to build new distribution for the company.

Over this period I was part of a team which designed, built, launched and grew Lend Lease FP and General Agency (now Apogee FP) in NSW to over 200 advisers in 2 years. I also lead the built from scratch Lend Lease Advisor Services in Victoria and ended up with a team of 15 administration and development managers. I led the MLC limited branch with 125 staff and 375 advisers in WA during the recession and my key objectives were to half the staff and adviser numbers, plus centralise key administration functions back to HO. I oversaw the Capita merger locally. In addition I worked on:

o Transformational projects - Product and Process simplification o Sealcorp potential acquisitiono Sat on numerous Life Insurance industry association state boards in

Vic/WA

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o Developed a paper for the WA government and coordinated through Uni of WA to help find ways of kick-starting the economy in the recession of early 90s – many recommendations were adopted.

o In ‘93-94 head-hunted to CUSCAL and after a year I was offered a job back at MLC.

STAGE 3 -1986-1989 – MARKETING/PRODUCT MANAGEMENT:

Positions● 1986-1987 MLC National Investment Products Manager ● 1987-1989 MLC National Superannuation Product Manager

I was one of the first new staff recruited by a Civil and Civic director into the MLC marketing department after the Lend Lease took over. MLC hadn’t launched a new product for twenty years. Some of the key achievements were:

o Designed, built (marketing material and systems support) and launched

o Retail investment capital guaranteed and unit linked offeringso Insurance offeringso Superannuation investment and savings rangeo Insurance bondo MLC’s first licensed dealership offeringo Worked on MLC nest egg branding

1978 – 1986 PRE MLC CAREER

● 1984-1986 SILENT GLISS - Marketing Manager – Head hunted from Casa Mia - Contributed to overseas furnishing supplier contracts and developed marketing plan and implemented major initiatives such as opening of new retail store.

● 1979-1984 CASA MIA – Marketing Manager - Left Unilever to establish a start-up importing and manufacturing Furniture Company. After 5 years we were employing 45 people and distributing through most Australian retail furniture stores.

● 1978-1979 UNILEVER –Assistant Marketing Manager Unilever Export – Full range of foods and consumer goods – Launched Norske into the pacific.

_______________________ QUALIFICATIONS & PROFESSIONAL DEVELOPMENT

______________________

QUALIFICATIONS

● Diploma Financial Planning (Dip FP) - Deakin University – 1998● Executive Master of Business Administration (MBA) – Melbourne University – 1990 ● Bachelor of Business Studies (B. Bus) - University of Technology Sydney -1984

All degrees completed part time while working full time

DESIGNATIONS

● CPA - CPA Australia – 199702/02/17 Page 4 of 5

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● MACID - Member of the Australian Institute of Company Directors 2006 ● Held a range of financial services licensing responsibilities under numerous AFSL (or

equivalent) -1988-current

_______________________ OTHER INTERESTS/PERSONAL ACHIEVEMENTS

______________________

● Vice Commodore Royal Sydney Yacht Squadron ● UTS Blues for yachting – 1980● Represented Australia in six sailing (Yngling) world championships:

Norway 1979, Austria 1980, Sydney 1996/ 2004, Denmark 2000, Switzerland 2002● Twice trekked Kokoda Trail PNG, also trekked South West Tasmania● Completed two marathons (Sydney 2004; Canberra 2005)● Member at Royal Sydney Golf Club and Australian Club.

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