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eBook 10 Cach Lam Internet Marketing RICHDADLOC
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Cc bn thn mn,
Trong 5 nm qua, k t ngy a gio dc Internet Marketing voVit Nam. Ti lun c trn tr lm sao a nhng cng c clc v ti u nht cho cc c nhn v doanh nghip khi tham giakinh doanh Internet. Chnh v iu , ti to ra cun Ebook nhny nhm gia tng thm nhng cch lm mi cng vic kinhdoanh ca bn thc s c hiu qu trn Internet.
Ngoi cun Ebook cng pht hnh t ny, ti cn 2 cun Ebookkhc. Bn c th tm c n.
Cui cng, ti chc bn ng dng c nhng cng c InternetMarketing v a cng vic kinh doanh ca bn pht trin.
Thn i,
RICHDALOCCEO ONNET
LI TA
110 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
RICHDADLOCCEO ONNETInternet Marketing Expert
RichdadLoc c ghi nhn l mt nh o to c nh hng s 1n Internet Marketing ca Vit Nam vi hng trm cc hi tho,cc kha hc chuyn su. Trong sut 5 nm qua, cc chng trnhca anh lun lun thu ht rt ng nhng ngi tham gia t HNi, TP HCM. V cho ti nay s lng ngi gn 100.000ngi.
Anh tng theo hc trc tip cc din gi, doanh nhn ni tingtrn th gii nh: Anthony Robbins, Robert Kyiosaky, T.Harv Eker,Blair Singer, Richard Brandson, Ewen Chia, Adam Khoo,
Vi nhng ng gp thnh cng ca mnh anh chng minhthc t l anh khng s hc tp thng qua nhng th nghim mcli v c rt kinh nghim.
Vi s tri nghim v ti nng ca mnh, RichdadLoc a Cngty C phn ONNET tr thnh cng ty s 1 trong lnh vc InternetMarketing ti Vit Nam. Anh cng i nhm ca mnh cn gip hng chc nghn c nhn, hng nghn doanh nghip vt qua ckhng hong kinh t vi nhng cng c, gii php InternetMarketing hu ch.
AUTHOR
210 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Internet Marketing tr thnh mt cngc c lc KHNG TH THIU cho bt k ai
tham gia kinh doanh trn Internet
RICHDADLOC CEO ONNET
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Internet Marketing l hnh thc tip th trc tuyn cc sn phm,dch v hay hnh nh thng hiu. y l cch tip cn khch hngnhanh nht v ti u v mt chi ph nht.
V by gi, ti cng bn tm hiu Internet Marketing vn hnh vinhng cng c no.
INTERNET MARKETING L G?
4
Social Media
S.E.M
Article
BlogForum
Video
Banner Ads
Affiliate
INTERNET MARKETING
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Social Media (Mng truyn thng x hi). C 4 mng truyn thngx hi bn nn ng dng vo cng vic kinh doanh ca bn.
1. Facebook.com: Gip gia tng khch hng tim nng, gia tngthng hiu, bn hng, duy tr tng tc cng ng v pht trinmi quan h.
Cc ng dng hiu qu: Profile, Fanpage, Group, Notes, Event
2. Youtube.com: Gip gia tng nhn din thng hiu, qung bhnh nh sn phm, dch v. Ngoi ra bn c th iu hng khchhng tim nng tr thnh khch hng mua hng bng nhngng link hay thng tin nh Email, Mobile.
3. Google Plus: Gip gia tng uy tn trn mng tm kim Google.Bn cn a nhiu ngi vo vng kt ni ca bn v chia sthng tin thng xuyn vi nhm ngi . Nt +1 s l nt c gitr rt cao cho website hay bi vit ca bn.
4. SlideShare.net: Gip gia tng nhn din thng hiu, qung bhnh nh sn phm, dch v. Ngoi ra bn c th iu hng khchhng tim nng tr thnh khch hng mua hng bng nhngng link hay thng tin nh Email, Mobile.
S.E.M (Search Engine Marketing). y l hnh thc tip th bngmy tm kim bao gm Google Adwords v SEO. Cc nh kinhdoanh chn Adwords khi mun v tr tm kim sn phm, dch vca h trn Top u Google m khng cn b ra qu nhiu thigian. V h dng SEO cho mt qu trnh lu di. Tuy nhin h phi rt nhiu thi gian, ngun nhn lc cho vic ny.
CC CNG C INTERNET MARKETING
510 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Email (Tip th bng th in t). y l hnh thc tip th rtnhanh chng v lu di. Trong Ebook ny, ti s gii thiu cho bnphng php Opt-in. l phng php ngi dng ng nhnth in t ca bn v t l vo Inbox, v t l m l ti a. ViEmail Marketing, bn c th to ra khch hng mi, bn hng chokhch hng mi, chm sc khch hng c v bn hng cho khchhng c.
Article (Tip th bng bi vit). Bn c th dng bi vit PR snphm, dch v hay thng hiu ca bn. Nhng knh kh ph binnh: Vnexpress, dantri, 24h, tuoitre, zing Bn nn la chn ngknh ph hp vi i tng khch hng ca bn. Ngoi ra bnc th dng bi vit iu hng cho cc sn phm v dch vca bn bng ng link.
Blog (Tip th bng blog). Bn c th dng blog chia s v nhngkinh nghim c nhn, thnh cng c nhn, th thut, b quyt,nhng bi nh gi, cc mo Vi nhng bi vit mang tnh chtchia s Google s nh gi rt cao uy tn ca bn, v mt ngykhng xa bn s c rt nhiu tm kim ra bn. V lc bn cth kim tin bng kh nng vit ca bn.
Forum (Tip th bng din n). Hai hnh thc ph bin nht caForum l: Seeding (Gieo mm) v SEO (a bi vit, ywebsite ca bn ln top u Google).
Nhng sn phm mi khi cha to ra c nhu cu, thi quen hayxu hng. Ngi ta dng hnh thc Seeding to ra n. Bngcch vit nhiu bi vit trn nhiu din n, gn ng link v bivit gc. Vi phng php ny, bn s to ra c mt d lun vc bit to c xu hng tm kim.
CC CNG C INTERNET MARKETING
610 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Video (Tip th bng video). y l hnh thc gia tng thng hiunhanh chng. Hin ti c rt nhiu knh Video ni ln nhYoutube, Vimeo Trong cun Ebook ny ti s ni v mt hnhthc Video rt thng minh l Viral Video. l s kt hp honho gia XU HNG, TNG v KNH Y.
Banner Ads (Qung co bng Banner). Hnh thc qung co bannerph bin nht hin nay l Google Display Network (Mng hin thGoogle). Vi hnh thc ny, mt banner ca bn s xut hin nhiuwebsite. Hin ti Mng hin th Google xut hin phn ln trn cctrang c Traffic ln ti Vit Nam nh: Vnexpress, Dantri, Zing Cti trn 5000 website ti vit Nam thuc mng qung co Google.
Affiliate (Tip th lin kt). y l phng thc tip th da trn nntng Internet trong Ngi tip th s qung b sn phm hocdch v ca Nh cung cp v c hng hoa hng khi c phtsinh n hng hoc c hnh ng ca khch hng.
V mt l thuyt vi cc cng c l nh vy, nh gi c hiuqu tng cng c vi sn phm hay dch v ca bn. Bn cn c tduy, kin thc thm ch l mt i nhm.
V by gi, hy khm ph:
10 CCH LM INTERNET MARKETING
a cng vic kinh doanh thot khi B TC
v pht trin nh V BO
CC CNG C INTERNET MARKETING
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
LANDING PAGE
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Landing Page l mt trang web nh ch tp trungbn mt sn phm, hay mt dch v. Giao din caLanding Page thng rt n gin thm ch khng
c menu tri hay phi. Tp trung nhiu vo ni dung hn l hnh thc. N c mt banner to ln
truyn ti thng ip marketing, hay n c mtdng headline r rng v y tnh thuyt phc
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
MT S LANDING PAGE CA CHNG TI
http://ibc.gr8.comhttp://emailmarketingoptin.gr8.com
http://richdadloc.gr8.comhttp://camnangmarketingonline.gr8.com
http://shine2014.onnet.edu.vnhttp://internetbootcamp.com.vn
http://ibc.gr8.com/http://emailmarketingoptin.gr8.com/http://richdadloc.gr8.com/http://camnangmarketingonline.gr8.com/http://shine2014.onnet.edu.vn/http://internetbootcamp.com.vn/
Ch n gin vy thi, nhng n Y SC MNH
N gip vic chuyn i bn hng D DNG HN, tng ROI CAO HN
V C BIT, Ch cn 5 pht c mt trang n gin nht
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
BM VO Y LM GING C NH TI
http://bit.ly/email-optin
Bn ng k dung th v sau vo mc LANDING PAGE
http://bit.ly/email-optin
1. Hy chc chn rng tiu ca bn cp trc tip n nhu cuca khch hng.
Bn hy chn t ng cng ph hp vi ng cnh cng tt. Bngcch ny bn s gip cho khch hng b thu ht i theo tng bctrong trang ch v c nh hng hn. y l mt trong nhngphn quan trng nht trong Landing Page.
2. Truyn ti mt thng ip r rng, thuyt phc, ch khng phikhoe khoang s sng to hay thng minh.
y l kinh doanh, khng phi s th hin c nhn. Bn bit rngtrang Landing Page ca bn l bn nhng sn phm hay dch v cth. Bn cng r rang v a ra nhiu thng ip thuyt phc,khch hng ca bn s hnh ng nhanh hn.
3. Vit bng ngi th hai Bn v ca bn.
S khng ai tm n bn, cng ty ca bn, hoc thm ch snphm hoc dch v ca bn nu nh n khng mang li li ch choh. (i vi cc cng ty ln th nn s dng ngi: Bn-chng ti).
4. C nhng ku gi hnh ng r rng (Call to Action )
Trong trang Landing Page bn nn c cc nt ku gi hnh ngca khch hng. Bn c th s dng nt ha hoc vn bn ckm lin kt (hoc c hai), ch dn cho khch hng h cn lmg trong nhng bc tip theo. Bn nh rng ti thiu bn phi c2 Call to Action trong mt trang Landing Page ngn, v t 3 n5 Call to Action trong mt trang di.
10 bc vit ni dung trang
Landing Page thu ht khch hng
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
5. on u tin nn ngn, khng qu 1-2 dng
a dng ha chiu di dng ca cc on vn t on ny. N gipto ra s thay i v hnh nh gip ngi xem d dng hn khi cni dung ca bn. V khng c on no c di hn 4 n 5dng. Cch cc on bn nn c cc hnh nh c chn vo btmt to cm gic Landing Page ca bn khng b qu nhiuon text.
6. In m cc im quan trng nht ngay ti u ca on vn.
Hu ht ngi xem lt v c lc qua bi vit ca bn. Hy lmcho ngi xem d dng ly c cc chnh m khng phi cchm li.
7. Gi cho mc ch r rng.
Gi cho phn thn bi vit hp logic vi phn tiu v phn lidn ca bn. Trnh lm cho c gi m h v cc dch v phtr, cc thng tin chung chung. Nhng thng tin chung chung cth lm c gi cm thy thoi mi nhng s gy lng ph thi gianca h.
10 bc vit ni dung trang
Landing Page thu ht khch hng
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
8. Bn c th vit ni dung Landing Page di min l n c tchc cht ch.
c gi ca bn hi lng c mt Landing Page di min l bnxy dng nhiu case study (v d thc t) thi thc h hnh ng.Tuy nhin, khng phi tt c cc sn phm hoc dch v yu cucng mt cng u t vit bi.
Nguyn tc: Vit Landing Page di nu bn mun cht sale, v vitnhng Landing Page ngn nu bn ch cn h ng k subscriptionhoc s dng mt ci g khng mt tin.
9. Loi b tt c nhng vn khng lin quan trong Landing Page.
Bao gm nhng thanh iu hng, cc hnh nh ln xn, v phnlin kt khc. Bn mun ngi c tp trung hon ton voLanding Page ca bn, v cc hnh nh h tr, v nhng dch vca bn m khng b cm d i xung quanh Landing Page ca bn.
10. ng yu cu nhng g bn khng cn
Yu cu thng tin kt thc sale hay c c nhng hnhng nh mong mun. y khng phi lc tin hnh mt cuckho st Marketing. Bn hi cng nhiu, cng yu cu nhiu thngtin th cng lm gim t l ngi xem phn hi li cho bn.
10 bc vit ni dung trang
Landing Page thu ht khch hng
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Ngi lm LANDING PAGE giil ngi COPY gii
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
CH COPY CC MU NI DUNG
https://accounts.clickbank.com/marketplace.htm
Trang Clickbank.com c v s cc Landing page h vit nidung hay trnh by hnh nh rt p v bt mt.
HY COPY v PASTE
Nu ting anh bn khng gii, hy thu dch hoc t nht lGoogle Translate
https://accounts.clickbank.com/marketplace.htm
OPT-IN
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Nu bn ang lm trong lnh vc dch v, Thng mi in t th Email Marketing Opt-In l mt cng c v cng ti u, chi
ph r, nhanh v v cng hiu qu.
Ti sao phi Opt-in?
L mt hnh thc Email Marketing hp php do c s ng ca ngi nhn email. Ngi nhn khi ng k vo form h cn
phi xc nhn email m bo Email ca h sau ny lun vo trong Inbox.
Hm nay ti gii thiu cho bn mt cng c Email Marketing Opt-in m ONNET dng trong 2 nm qua, n gip ONNET
c hng nghn khch hng mi thng.
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
N GING TH NY NH
B quyt thnh cng ca OPT-IN l lm mi th N GIN
v HY MIN PH !
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
N GING TH NY NH
Ch th ny thinhng n IN lm
H thng email ny gip ti ngin ha qu trnh ng k cakhch hng, form mu c tosn. Mi khi c ai ng k, nt ng gi mt email xc nhnvi ni dung c thit k trc,bao gm c cc thng tin mkhch hng ng k. iu nygip cho ti to ra cc v thamd kha hc v gi cho khchhng rt n gin, p v tin.
Nhng khng ch c th, hthng cn c mt tnh nng rttuyt vi l dng thay thcho mt nhn vin chm sckhch hng mn cn. Khi cthit lp, n s t ng gi ccemail theo chu k hoc n nhthi gian gi trong tng lai.
ng nhp vo ti khon ca bn tiGetresponse.com v vo Landing Page tu
bin h thng Form ca bn !
Qung co mua khch hng tim nng.
Bn c th dng qung co Facebook
Khai thc v sng lc Database c
Hy xem li cc tm Card Visit, Export d liu t ti khon Gmailca bn v hy xem nhng database cn cng my tnh no cabn khng.
Khai thc cho vi i tc
Hy lin kt vi i tc cho c c tp khch hng tim nng
To ra qu tng min ph
y l cch rt hay khch hng tim nng ca bn nhp thngtin vo form. TT C MI NGI U THCH MIN PH
To ra cuc thi, s kin c gii thng
c bit l sn phm ca bn dnh cho i tng teen.
Xy dng nhiu phu khch hng
C nhiu sn phm a dng t hng v, s thch
Trao i Database vi i tc Uy tn
i m mt cht s c kt qu hay ho
MT S CCH XY DNG DATABASE
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
DATABASE=
MONEY
C NHN HO
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
GI CH DANH VI EMAIL MARKETING
Bng h thng Getresponse.com, ti c th gi ch danhkhch hng ca mnh sau khi h Optin. 10.000 ngi ch
mt 2-3 pht m thi
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
N GING TH NY NH
GI CH DANH VI EMAIL MARKETING
Ti c th tu bin tn trong tiu Email v Ni dung bcth. Khch hng s cm thy rt d chu v Happy khi nhn
nhng email chuyn nghip !
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
TH NY NA NH
GI CH DANH VI EMAIL MARKETING
Bc th cng CHUYN NGHIPS hi lng ca khch hng cng cao
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
TH NY NA NH
GI CH DANH VI SMS MARKETING
Ging nh Email Marketing, bn c th dung SMS Brandname gi ch danh cho khch hng ca
bn. Ci ny li hi lm y !
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
XEM TH MU NY
GI CH DANH VI SMS MARKETING
Tham kho cng ty ny nh. Ca Viettel y !
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
http://www.shoponeviettel.com.vn
http://www.shoponeviettel.com.vn/
C NHN HO NHNG SN PHM KHC
Ngh tng i bn nh. C nhiu th hay ho vici tn ca h lm y !
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
NI DUNG
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
C bao gi bn nghe n cu Content is KingQu tht ng nh vy: NI DUNG L VUA
Ch cn c k nng vit v bit s dng nhng ngnt n gin bn c nhng thnh cng ri
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
N GING TH NY NH
PHN LOI NI DUNG
VIDEO
HNH NH
BI VIT
STATUS
SLIDE
INFORGRAPHIC
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
N GING TH NY NH
NN TNG PHT TRIN
BLOG
FORUM
WEBSITE
YOUTUBE
SLIDESHARE
GOOGLE+
NI DUNG
Ngi lmni dung tti hi tnhSNG TO, kh nng vitv c k nngtm kim
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
N GING TH NY NH
CCH XY DNG
TRENDS
Ni dung mang tnh xu hng, thi s
Mt s v d:
9 xu hng "tm im" cho Xun 2015 vi b su tp Lesfita
7 xu hng cng ngh s thay i th gii trong tng lai
Nhng mn qu ngha tng m ngy 20/10
NI DUNG
HOW TO
Ni dung nhm chia s nhng t nh Lm th no, Cch
Mt s v d:
Lm th no gim cn m khng cn n king hiu qu nht?
8 Cch c c 20.000 Like tht trong vng 03 tun
5 Bc Thc Hnh K Nng Giao Tip Hiu Qu
Hng dn u t bt ng sn di 500 triu to dng tin hng
thng
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
N GING TH NY NH
CCH XY DNG
TIPS
Ni dung nhm chia s v B quyt, th thut, kinh nghim,
Mt s v d:
B quyt gim m bng nhanh, hiu qu ti nh trong 1 tun
Tng hp 12 th thut "li v hi" trn Facebook
Chia s kinh nghim vng du lch Nng tit kim cho bn
NI DUNG
REVIEW
Ni dung vit v nh gi, so snh, cm nhn, l do
Mt s v d:
nh gi Lenovo A706 sau 5 ngy s dng
Cng nhau so snh iPhone 5S, iPhone 5C, iPhone 5
Cm nhn v hi ngh To sng 2014 do ONNET t chc
10 l do bn nn bt u vi Internet Marketing
NI DUNG QUNG CO
Vit qung co hay khng ch gia tngkhch hng cho bn m gim thiu
chi ph v tin bc, thi gian v cng sc
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
+ nh ng tm l+ To c li th cnh tranh+ Li ku gi hnh ng
CNG THC VIT QUNG CO
NI DUNG QUNG CO
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
V D THC T
Bn th xem u l Tm l khch hng, u l li th cnhtranh v u l li ku gi hnh ng (C.T.A) nh !
NI DUNG QUNG CO
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
V D THC T
Bn th xem u l Tm l khch hng, u l li th cnhtranh v u l li ku gi hnh ng (C.T.A) nh !
Nhng siu th in my, nhng trung tm mua bn ln
nh Lazada. Bn c th hc hi cch vitca h. V h lm rt tt ri
Ngi thng minh l bitTn dng hnh mu ca ngi khc
HC CCH VIT QUNG CO
FANPAGE
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
N GING TH NY NH
LI TH CA
Rt nhiu doanh nghip hi ti cng cu hi ny khi
c t vn v truyn thng trn Facebook. Hiu qu l
s quan tm hng u ca tt c cc marketer. V vy, ti
xin trnh by hiu qu ca vic qung co trn Facebook
trn quan im ring ca mnh.
Th nht: Khch hng c xu hng s dng Facebook cng ngycng nhiu.
Th hai: Facebook gip chng ta d dng a thng ip snphm n khch hng.
Th ba: Thng ip qung co n khch hng mt cch t nhint gy phn cm.
Th t: Facebook l mt knh nghin cu th trng tuyt vi.
Th nm: Facebook rt ngn khong cch gia doanh nghip vkhch hng.
Th su: Facebook gip chng ta gim c chi ph Marketingtrong di hn.
Th by: Fanpage lm tng th hng SEO.
7 LI TH CA FACEBOOK FANPAGE
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
NU CHA RXEM CUN NY NH !
7
I NHM
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
N GING TH NY NH
I NHM
CEO
DESIGNER
SEOER
MAKETER
THNH CNG
Mt i nhm v ch ctnh t ngi yu nht !
CEO MARKETER
SEOER DESIGNER
Nhm khin bn tt hn khi bn lm vic c lp d bn c
ti gii n u.
Nhm gip bn tng gi tr bn thn.
Nhm to iu kin cho bn lm vic tt nht, hiu qu cao
nht. V mi thnh vin trong nhm b sung nng lc cho
nhau, v mi ngi c th tp trung vo mng mnh lm gii
nht.
Nhm khin bn hiu im mnh ca tng thnh vin, t
gip h thnh cng khi lm nhng vic h am m.
Nhm to ra tnh hu ngh gia cc thnh vin v gip mi
ngi t c c m ca mnh, thm ch l t c nhiu
hn nhng g h mong i.
Nhm gip cc thnh vin c tm nhn v n lc t c
vin cnh chung.
Chu trch nhim lp k hoch v nh hng chin lc chungcho cng ty
a ra mc tiu, hng pht trin v chin lc ca cng ty.
iu hnh v chu trch nhim cho ton b hot ng ca cngty
Chu trch nhim v li nhun, hng pht trin v tng trngca cng ty
m bo t c cc mc tiu hin ti v tng lai ca cngty nh mong i ca ban gim c v tng trng doanh s, linhun, cht lng sn phm, pht trin nhn ti v cc hotng khc.
Qun l nhn vin m bo t c kt qu tt nht.
Trnh by bo co r rng v ng hn cho ban gim c, trnhby cc xut cho ban gim c duyt.
nh gi tnh hnh hot ng ca cc phng ban.
CEO LINH HN CA DOANH NGHIP
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Thit k logo, h thng nhn din thng hiu (online voffline)
Thit k cc maquette qung co, phng nn cho cc chngtrnh truyn thng, s kin
Chu trch nhim m thut cho sn phm theo yu cu ca KH
m bo tnh m thut, din mo ca tt c cc sn phm
Tho lun vi nhm cng b phn Marketing pht trin cc tng thit k ha ph hp vi tiu ch kinh doanh cakhch hng
DESIGNER HNH NH CA DOANH NGHIP
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Lp k hoch t kho
Theo di v phn tch i th
Trao i lin kt vi cc website khc
Xy dng lin kt t cc knh min ph
Duy tr ni dung
Kim tra v nh gi kt qu thng xuyn
SEOER H THNG CA DOANH NGHIP
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Hoch nh chin lc kinh doanh v tip th.
Thit lp ngn sch marketing.
Chu trch nhim trong phm vi ngn sch c giao.
Xy dng k hoch, gii php v t chc thc hin cc hotng kinh doanh v tip th.
o lng, nh gi hiu qu cc hot ng Maketing, bo co.
MAKERTER KHCH HNG CHO DOANH NGHIP
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Khi mi KHI NGHIP nu bn cha i nhm ny c th
Kim hoc Outsource ra ngoi
CCH TT NHT L Y !
K HOCH MARKETING
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Bn s khng cn au u v lun
phi suy ngh lm th no vit mt
k hoch marketing hiu qu. Vic
lp mt k hoch thnh cng cho
mt cng ty nh tht s ch cn mt
ngy l . Nhng trc tin, ng
qu lo lng v vn phong v cch
thc lm th no vit mt k
hoch tht hay. Ch cn mt cy vit
ch v mt t giy l chng ta c th
bt u.
Bc 1: Hiu r th trng v i th ca bn
u l phn khc th trng cha c p ng?
u l phn khc th trng ln gip t c li
nhun?
Cn nm gi bao nhiu th phn t c li nhun?
Th trng c nhiu i th cnh tranh khng?
u l im yu ca i th cnh tranh?
Liu th trng ny c gip ti pht huy u th cnh
tranh ca mnh khng?
Bc 2: Thu hiu khch hng
Khch hng tim nng ca ti mua nhng th tng
t nh th no? (mua ti ca hng, trn internet hay t
giao tn nh?)
Ai l ngi quyt nh mua hng v ai l ngi c nh
hng nht i vi quyt nh mua hng?
Nhng thi quen ca ngi tiu dng l g? V d, h
thng ly thng tin sn phm t ngun no? (truyn
hnh, sch bo, tp ch)
ng c thc y mua hng ca h l g? (v bn ngai,
bo hnh, s thng dng, yu t sc khe, s sang
trng)
CC BC LP K HOCH MARKETING
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Bc 3: Chn 1 phn khc thch hp
Nu bn ni rng khch hng mc tiu ca bn l dnh chomi ngi th s khng c ai l khch hng ca bn. Thtrng ngy nay y ry nhng i th cnh tranh trc tipv gin tip l mi e da cho cng vic kinh doanh ca bn.Bn s d tn ti v pht trin thnh cng hn trong mtvnh nh ch khng phi trong mt bin ln. Hy chia thtrng ra thnh nhiu phn bnh nh v nm trn phn ,sau hy bt u xm nhp phn khc mi (nh l ch saukhi nm trn phn bnh u tin!).
Bn cn c c mt bc tranh r rng mnh mun trthnh. Hy chc chn vic chn la phn khc li cunbn v vic tip xc n khng gp nhiu tr ngi. Khng gt hn khi bn chn mt phn khc th trng m bnkhng th i thoi c vi n hay bn phi tiu tn mtkhan tin rt ln trong lc tip cn n.
Bc 4: Xy dng thng ip Marketing
Thng ip marketing ca bn khng ch gip khch hngnhn thy trin vng ca bn m n cn thuyt phc h trthnh khch hng ca bn. Mt thng ip marketing cnda trn 2 yu t.
Th nht, n phi ngn gn v nu bt c im chnh.Hay c th ni n s tr thnh biu tng m thanh cabn. V l cu tr li ca bn i vi cu hi bn anglm g.
CC BC LP K HOCH MARKETING
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Th hai, thng ip marketing phi c h tr bi tt ccc ngun lc ca bn v c y mnh nh qung co. thng ip c hp dn v thuyt phc n cn tuntheo cc yu t sau:
Th hin trin vng ca bn i vi vn no Ch ra rng vn rt quan trng, cn gii quyt v
khng th tr hon Nhn mnh l do bn l ngi duy nht c th gii quyt
vn . Nhn mnh li ch khch hng s nhn c t gii php
ca bn.
Bc 5: Quyt nh phng tin Marketing ca bn
Phn trn cc bn c nhc nh v vic la chn phnkhc th trng m bn c th tip cn khch hng ddng. Khi bn quyt nh phng tin marketing, bn shiu c l do ti sao.
Phng tin marketing ca bn l cng c truyn thng gipbn truyn t c thng ip marketing ca mnh nkhch hng. Vic la chn rt quan trng v n gip bn tc hiu qu cao nht trn s tin bn u t. iu ngha l khi bn mun chn phng tin truyn tthng ip marketing n phn khc trin vng ca bn vimt chi ph thp nht.
Cc phng tin bao gm: SEO, Adwords, Facebook, Forum,Bi vit, Video, SMS..
CC BC LP K HOCH MARKETING
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Bc 6: Thit lp mc tiu doanh s v marketing
Mc tiu l iu thit yu i vi s thnh cng ca bn.S mong c l mc tiu khng c vit ra giy. Nu bnkhng vit nhng g bn mun, th mc tiu ca bn vn chl mong c. Khi thit lp mc tiu cn nh yu t SMART.Bo m mc tiu ca bn t c : (1) Sensible: nhn bitc, (2) Measurable: o lng c, (3) Achievable: c ththc hin c, (4) Realistic: c tnh thc t, (5) TimeSpecific: Thi gian xc nh
Mc tiu ca bn cn phi da vo ngun lc ti chnh m bo t c mc doanh thu, li nhun v t sut linhun.. Khng ch vy, mc tiu ca bn cng cn bao gmnhng yu t phi ti chnh nh s lng hng bn, s lnghp ng, s lng khch hng, quan h cng ng Khibn xc lp mc tiu, hy thc hin y nhng qui trnhgip mc tiu ca bn c tt c cc thnh vin trong cngty tip nhn , c cp n trong nhng hi ngh bnhng, c dn trn cc bng thng bo, v nht l nhnggii thng ng vin t c mc tiu .
CC BC LP K HOCH MARKETING
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Bc 7: Lp ngn sch Marketing
Ngn sch marketing ph thuc vo vic bn mun thit lp chnh xc n mc no. Vic tnh ton chi tit khng cnthit nu khng d liu v n.
Trc ht, nu cng ty ca bn hot ng c nhiunm th bn c th d dng thit lp ngn sch marketingda trn doanh s v chi ph marketing nhng nm trcy, tnh tan chi ph dnh cho mi khch hng v chiph trn mi sn phm
Bc tip theo l xc nh chi ph marketing cn thit cho 1sn phm t da vo ch tiu doanh s hay nhu cukhch hng xc nh ngn sch marketing. Kt qu nykhng tht s chnh xc nhng s gip bn o lng cmt ngn sch cn thit gip t c mc tiu ra.
CC BC LP K HOCH MARKETING
710 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
By gi bn c mt k hoch marketing
vi 7 bc kh y . N tht s n gin
v ch cn trong 1 ngy. Tt nhin bn cn
chun b k lng trc khi bt u, nht l
vic tm hiu v la chn cc phng tin
truyn thng, v tm l ngi tiu dng
xy dng thng ip ng n, v d liu ti
chnh ca bn. Nhng ng nn qu c
gng xy dng mt k hoch tht hon
ho. Hy nh qui lut 80-20, 80% kt qu s
n ch trong 20% n lc ca bn.
Li khuyn cui cng ca ti l hy chc
rng bn khng b quy ry v b t qung
trong khi vit k hoch. Bn k hoch s l
c s quan trng nht i vi bn v i vi
c cng ty trong vic hoch nh tng lai.
Ngun: Tham kho
MARKETING KHP KN
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Xy dng mt h thng Marketing khp kn s gipbn gia tng c nhiu khch hng mi v bn
c nhiu cho khch hng c
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Y L MT H THNG MARKETING KHP KN
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Y L MT H THNG MARKETING KHP KN
Tham gia kho hc XY DNG H THNG MARKETING ONLINE THNH CNG c hc h thng ny
0962 178 800 (H Ni) 012 868686 99 (TP HCM)
HOTLINE
REMARKETING& RETARGETING
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Bn c bit bao nhiu phn trm lt truy cp website ca bn tr
thnh khch hng thc s? Mt con s bt ng l ch di 1%.
Vy lm th no bn tip cn li v thuyt phc c 99%
khch hng kia? Cng ngh qung co hin i cho php bn d
dng nhm qung co ti nhng ngi gh thm website m
cha mua hng cho d h i bt c u trn internet. Cng ngh
qung co gi l Tip th li, hay ReMarketing hay ReTargeting
c pht trin bi h thng qung co ca Google .
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
N GING TH NY NH
4 HNH VI CA
Lt Facebook
c bo in t
Tm kim
c email
KHCH HNG
Khi khch hng truy cp website ca bn, h s li cc thng tin v trnh duyt, h iu hnh, thi quen s dng Bng mt cng c (on m) ci t trn website, bn s lu li c cc thng
tin ny. Khi khch hng truy cp bt k website no thuc h thng qung co ca Google (Google Display Network) qung co ca
bn s hin th.
CASE STUDY Chng trnh MiniMBA FPT
CASE STUDY Chng trnh MiniMBA FPT
y l Case Study ti thc hin cho Hc vin qun tr Kinh doanhFSB ca FPT, chng trnh Mini FBA. Qung co ca Google vFacebook b bm ui khi khch hng truy cp vo website ca FSB m khng mua sn phm.
Qung co ca Google cn thng minh n mc cho php bitc h vo mc no, t kho no, sau qung co ng tpkhch hng .
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
H THNG
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
6 THNH PHN CA MA TRN WEBSITE THNG MINH
Website 2.0, Social Media Site, Blog, Forum, Bi vit, Danh b
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Y L MA TRN WEBSITE THNG MINH
10 CCH LM INTERNET MARKETING TC GI: RICHDADLOC
Y L MT H THNG MARKETING KHP KN
KHO HUN LUYN
SUPER COACHINGTng bc hng dn Kinh doanh
thnh cng trn Internet
KHO HC C BIT NHT CA RICHDADLOC
http://supercoaching.vn
HT RI
Theo di cc kho hc ca ONNET ti y
www.onnet.edu.vn