Hawthorne Healing Artsleaders of natural lifestyle

Go Gettaz

company

A small, locally owned business with the potential to shift interest from western medicine to alternative

medicine

competition

Western medicine institutions• Corporate• Not much interest in their consumers as people• Less personable

consumer

• Middle-aged men and women - may/may not have kids

• Active lifestyle (physically and socially)• Health conscious (physically and mentally)• Open-minded - willing to try new activities/food• Local business supporters

culture• Involved in local community

• Attends music and food festivals• Indulges in nature and outdoor activities

• Kayaking• Hikes• Camping

• Often displays a DIY (Do It Yourself) attitude

opportunity

Our goal is to wean the public off of the idea of quick fixes and lead them toward prevention. We will

suggest that these issues can be prevented with natural remedies and lifestyle changes.

BRAND AWARENESS

TRIAL

RETENTION

ADVOCACY

Help the body heal itself

solution

1. Rebranding2. Naturopathic introduction3. Lead Richmond in the movement

working toward a natural lifestyle

rebrandingA little refurbishing of what you already have...

• logo• newsletter• website• social media

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MEND

summerjune 2013

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MEND

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sun safety

summer

804-266-31047400 Brook Road, Suite 201

Richmond, VA 23227hawthornehealingarts@gmail.com

june 2013

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COME SEE US

remedy

distributionYearly subscriptions or individual boxes can be purchased online or at the farmer’s market.

Quickness Bicycle Delivery• doorstep delivery• personal• harmless to environment• local

what’s in it?• supplements• herbs• teas• local honeys• seed bombs• newsletter• coupons• could be used as prize for contests

what’s in it for you?• Soft introduction to naturopathic healing• Awareness of Hawthorne• Educates buyer• Builds trust and recognizes expertise• Gives buyer a reason to make an appointment

promotion

Postcard origami mailer • introduces box• leads to website and buying box

• design makes less likely to throw away

Deeper than the symptom lays the root of the problem. At

Hawthorne, we treat the whole person, using natural therapies

to help the body heal itself.

7400 Brooke Road, Suite 201Richmond, Virginia 23227

804-266-3104www.hawthornehealingarts.com

start with square

fold in half

fold points down on both sides

crease stem

open

bring this strip in for 10% off your first

consultation

We are an integrative medical clinic in Richmond, Virginia,

offering Chinese and Naturopathic services. Our mission is

to support and nourish individuals in their journey toward

optimum health. We invite you to explore our website and

learn about a healthcare model that blends traditional natural

medicine with the latest in modern science.

HOME ABOUT APPOINTMENTSSERVICES BLOG CONTACT BUY NATURAL

search engine optimization

Facebook

For an emerging business in the Richmond area, Facebook is an indispensable tool for connecting with your target audience and other local business owners.

Goals

For a local medical practice like Hawthorne Healing Arts, the main goal is to establish a local and loyal client base.

The emphasis here is not on broad reach, but on strong connections and trust with clients and the community.

Share

• Reach Out• Contests

outdoor campaign

Richmond has huge community of health conscious minds with people who are making deliberate choices in their diet,

activities, and ultimately their lifestyles

No one has stepped up as a leader of this community

This outdoor and social campaign will place you in that void

HAWTHORNE HEALING ARTS

WEBSITE

BLOG SPLASH

SOCIAL

STICKERS

BOXES

PR

PR

NEWSLETTER MAILER

MEND

budget

Media plan for 2013-2014

Media Frequency Rate/insertionTotal

Spending May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar April

Website design/SEO Once $4,000 X

Stationary design/printingTwice $300 $600 X X

Mailers (Corrugated Boxes)Quarterly $100 $400 X X X X

Mailer ContentsQuarterly $250 $1,000 X X X X

Quickness Bike DeliveryQuarterly $100 $400 X X X X

Vender OpportunitiesTwice $250 $500 X X

Partnerships, Yoga studioMonthly $25 $300 X X X X X X X X X X X X

Total amount spent $7,200

Hawthorne Healing Arts

Questions?Josh Chapman

Jason Donahoe

Elise Dransfield

Deanna Ulrich

Micah West

Thank you!