H&M性年財尒C尒捉dspace.lib.fcu.edu.tw/bitstream/2377/31368/1/D... · 2013-04-29 · H&M性年財尒C尒捉 II 望尒一範範尒郾S年e-Paper(2011年一) Abstract H&M is a

閆

H&M 閆

The Success Factors of H&M

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D978饋覷33 D978饋饋饋覷 D978饋490 D9678490 D97877饋9 D9889694 D98864覷0 D9889饋覷8 閆

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閆

閆

覷00 閆

H&M

I閆 e-Paper(饋0覷覷 )

閆

閆閆 H&M Erling閆Persso

覷947 COS Monki Weekday Cheap閆Money H&M閆Homes

H&M

H&M

40 饋300 閆

閆閆 H&M

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覷. 閆

H&M ICT 閆

饋. 閆

H&M 閆

3. 閆

H&M 閆

閆閆 H&M ZARA

H&M 閆

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H&M ZARA閆

H&M

II閆 e-Paper(饋0覷覷 )

Abstract

H&M is a global fashion brand and pioneer of design collaborations with

style icons which was founded in Sweden 1947 by the Erling Persso. It

includes COS, Monki, Weekday, Cheap Money, H&M Homes and offers

fashion and quality at the best price. It also offers a varied assortment for the

entire family and concepts for ladies, men, teenagers and children. H&M

currently have over 2300 stores in more than 40 market of the world.

“Fast”, “Cheap”, “Fashion” are not only the major concepts but also the

strategies of H&M. There will be divided into three analyzed result by

strategy matrix analysis. By fast analysis, H&M owes outstanding information

management system “ICT” which can transfer from designation to production

in only three weeks. By cheap analysis, there will no own manufactured base

and all products are produced by cheap labors in third world countries. By

fashion analysis, H&M co-works with famous designer and stars to raise brand

awareness and keep pace with stylish. Finally combining with the latest

annual financial report of H&M and ZARA will make H&M an invincible position

in the fashion world by strategy comparison.

Key words: Fashion, Fast Fashion, Fast Fashion Model, H&M,

ZARA

H&M

0閆 e-Paper(饋0覷覷 )

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60% 40%

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覷 H&M 閆

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閆閆 H&M ICT(Information閆 and閆 Communication閆

Technologies)

H&M ICT H&M

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閆閆 H&M

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ICT 閆

H&M

覷覷閆 e-Paper(饋0覷覷 )

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H&M 閆

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饋 H&M 閆

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POS

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40%閆

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Lavin

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60~70%

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H&M 60%~70% 、

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H&M ，

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H&M


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E06 C05 A06 C0覷 E0饋閆

ICT H&M ICT

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H&M


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A08 B05 F05 F08閆

H&M

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H&M 閆

D07 A06閆

H&M H&M

閆

A06 A07 F07 F08閆

H&M H&M H&M Twitter

H&M

H&M

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H&M ZARA 閆

H&M ZARA 閆

閆閆閆 H&M閆 ZARA閆

閆 H&M閆 INDITEX閆

閆閆

閆

閆閆閆

閆饋0 閆覷4 閆

閆 60% 閆50% 35%

閆

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Lanvin閆Versace

閆

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閆閆閆

閆饋300 閆 55覷4 閆

: 閆

H&M


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閆閆饋0覷0 閆饋0覷覷閆饋0覷0

( )閆

饋0覷覷

( )閆

饋0覷覷

(%)閆

H&M閆 Apparel閆饋覷閆饋覷閆覷6覷.36閆覷64.59閆饋閆

ZARA閆 Apparel閆 48閆 44閆 74.68閆 80.65閆 8閆

GAP閆 Apparel閆 84閆 84閆 39.6覷閆 40.4閆饋閆

LV閆 Luxury閆覷6閆覷8閆饋覷8.6閆饋3覷.7饋閆 6閆

GUCCI閆 Luxury閆 44閆 39閆 83.46閆 87.63閆 5閆

HERMES閆 Luxury閆 69閆 66閆 47.8饋閆 53.56閆覷饋閆

ARMANI閆 Luxury閆 95閆 93閆 34.43閆 37.94閆覷0閆

Burberry閆Luxury閆覷00閆 95閆 3覷.覷閆 37.3饋閆饋0閆

Millward閆Brown Brand閆Top閆覷00 The閆Best閆Global閆Brands 閆

閆

H&M ZARA 閆閆閆閆閆閆閆閆閆閆閆閆閆閆閆

/ 閆 H&M閆 ZARA閆

饋006 閆覷饋閆覷0.覷閆

饋007 閆覷5.覷閆覷饋.6閆

饋008 閆覷7閆覷饋.6閆

饋009 閆覷8.饋閆覷3.饋閆

饋0覷0 閆饋0.覷閆覷7.4閆

閆

閆

H&M


閆

閆

閆閆

Fast閆Fashion H&M 閆

閆閆 H&M

H&M

閆

閆閆 H&M

閆

閆閆 H&M ICT

ICT

H&M

閆

閆閆 H&M

4%

閆

閆閆 H&M

閆

H&M


H&M


閆

閆

/ /

/ISBN 957-7饋9-覷75-9/ 饋00覷.0覷閆

閆

/ / / 閆

/饋0覷0 覷饋閆

閆

覷. 閆閆閆饋0覷覷覷饋 09

閆

饋. H&M / 閆饋0覷覷 0饋閆

3. / 閆饋0覷覷 0覷閆

4. 4 H&M /

閆饋0覷0 07 閆

5. H&M WalMart / 閆

饋0覷0 05 閆

6. H&M / ( )閆饋0覷0 0饋閆

7. H&M / · 閆饋009 覷饋閆

8. H&M / 閆饋009 08 閆

9. H&M ICT / 閆饋009 07 閆

覷0. ZARA H&M / 閆饋009 03 閆

覷覷. H&M 饋00 / 閆饋008 覷覷閆

覷饋. H&M / 閆饋008 Z饋閆

覷3. ZARA H&M / 閆饋007 05 閆

H&M


閆

覷. H&M 閆

http://www.hm.com/cn/閆

饋. H&M 閆

http://zh.wikipedia.org/wiki/H%饋6M閆

3. H&M MBA 閆

http://wiki.mbalib.com/zh-tw/%E7%9覷%9E%E5%85%B8H%饋6M%E5%85%AC%E5%8F%B8閆

4. H&M 閆

http://big5.china.com.cn/info/zhuanti/gjzmppjc/饋008-09/饋4/content_覷65

饋473覷.htm閆

5. H&M 閆

http://www.haibao.cn/brand/覷030/閆

6. H&M 閆

http://news.cnyes.com/Content/饋0覷覷09饋饋/KDZ8JXVPD饋MJQ.shtml?c=detail閆

7. ZARA H&M 閆

http://news.xinhuanet.com/fashion/饋0覷覷-09/覷6/c_覷饋饋045覷77.htm閆

8. H&M 閆閆

http://www.nz86.com/article/覷88849/閆

9. H&M 閆

http://www.texindex.com.cn/Articles/饋0覷覷-覷-饋8/饋饋8597.html閆

覷0. Lanvin閆H&M 閆閆

http://www.vogue.com.tw/fashion/mix_match/content-5覷09.html閆

覷覷. H&M docin.com 閆

http://www.docin.com/p-58640570.html閆

覷饋. ZARA H&M 閆

H&M


http://manager.ef360.com/Articles/饋009-9-饋9/57793.html閆

覷3. 閆

http://news.sina.com.cn/c/cul/饋007-04-03/覷805覷饋686383.shtml閆

H&M


閆

閆

H&M

H&M


閆

H&M


閆

H&M


閆

H&M

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H&M


H&M


H&M


閆

H&M


閆

H&M 閆

H&M


閆

H&M 閆

H&M


閆

H&M


H&M

H&M


H&M


閆

Documents

H&M性年財尒C尒捉dspace.lib.fcu.edu.tw/bitstream/2377/31368/1/D... · 2013-04-29 · H&M性年財尒C尒捉 II 望尒一範範尒郾S年e-Paper(2011年一) Abstract H&M is a