Hot marketing trend 2011 trendreview_diocean

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Hot marketing trend 2011 trendreview_diocean

Text of Hot marketing trend 2011 trendreview_diocean

  • 1. ON-LINEMarketing TrendREVIEW DIGITALOCEAN ANNUAL TREND REPORT
  • 2. 2011, DIGIATAL MARKETING NEW WAVE1 2011, 3-Screen(ON-MOBILE-OFF) S SMART DEVICE f / / / , S SOCIAL CHANNEL 23 E TOOL(/QR//) Entertainment Contents DigitalOcean
  • 3. DIGITANL OCEAN TREND REPORT 2011, ONLINE MARKETING TREND REVIEW INDEX1. DEVICE - - 2. CHANNEL - SNS ( / ) - - () 3. CONTENTS - QR / / / APP / DigitalOcean
  • 4. ONLIE MKT TREND 1 NEW DEVICE 40.1% , 68.3 [ : % ] 54.1 2011 2,000 39.2 16.9 8.3 8.9 Internet / Mobile 2.6 1.2 3.1 PM 12 :30 2009 2010 2011 2012 2013 Internet Internet[ 2011.12.25] AM 9:00 PM 7:00 AM 8:00 PM 8:00 Mobile / Mobile / BTL BTL / Internet / Mobile DigitalOcean
  • 5. [ 2011.12.25 / : % ] 65.2 59.3 52.5 54.9 45.1 47.7 40.2 42.8 36.1 32.3 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 PC SMART TV [ 3screen ]3Screen --OFF 2011 (2011) 2011 DA : 6,417 / SA : 12,388 2010 DA : 19% / SA : 21.7% NEW DEVICE
  • 6. ONLIE MKT TREND 2 NEW CHANNEL 2010 SNS 2011 , SNS SOCIAL CHANNEL SNS 4500 NONUS4000 US350030002500200015001000500 0 2006 2007 2008 2009 2010F 2011F [emarketer, / : ] DigitalOcean
  • 7. Social NEW CHANNEL f * [ 1. FACEBOOK ] - - / / - EVENT COMMUNICATION [ EVENT ] [ PAN PAGE ] , / / / . DIGITAL OCEAN_FACEBOOK_REPORT DigitalOcean
  • 8. Social NEW CHANNEL [ 2. TWITTER ] * - - - EVENT COMMUNICATION [ EVENT ] [ KTF PAN PAGE ] / . DIGITAL OCEAN_TWITTER_REPORT DigitalOcean
  • 9. Social NEW CHANNEL * [ 3. SOCIAL COMMERCE ] - - CASE by CASE [ / ] [ / ]OLD OFF . DIGITAL OCEAN_SOCIAL COMMERCE_REPORT DigitalOcean
  • 10. Social KAKAO NEW CHANNEL TALK [ 4. KAKAO TALK ] * - 2011 1,500 - CASE by CASE [ / ] [ ] 1 2 3 , DigitalOcean
  • 11. 2011 NEW CHENNEL 1) 1) 1) 1) - - - - /- - - - /2) 2) 2) 2) - LIKE IT / - / - - - APP - - - 3) 3) 3) 3) - / - / - / - / 4) 4) 4) 4) - SNS - SNS - - NEW : / [ : / / : ] NEW : / : NEW CHANNEL DigitalOcean
  • 12. ONLIE MKT TREND 3 NEW CONTENTS SMART DEVICE QR / APP / / NEW CONTENTS - - LBS MORE QR FUN + DigitalOcean
  • 13. COTENTS NEW CONTENS QR CODE [ 1. QR CODE ]* - : ( , / ) - : / - : , CASE by CASE [ KELBURN : ] [ : ] QR , QR , QR QR . DIGITAL OCEAN_QRCODE DigitalOcean
  • 14. COTENTS INTERACTIVE NEW CONTENS MOVIE [ 2. INTERACTIVE MOVIE ] * - : - : - : SNS CASE by CASE