IsMediaTechnologyForEveryone (1)

7/28/2019 IsMediaTechnologyForEveryone (1)

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Is media technology for

everyone?

Image source: http://www.thenutritionpost.com/women/why-its-harder-to-multitask-as-you-get-older.html


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Disability in the UK

The estimated annual purchasing power of

disabled people is 80 billion pounds. (Family

Resource Survey 2002/ 2003)

Source: http://www.efd.org.uk/media-centre/facts-and-figures/disability-in-uk


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One in every three people either has a

disability or has a close relative or friend who

is disabled. (Office of National Statistics,

Cencus 2001)



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An accessible website can increase a

companys UK market audience by more than

17%, and boost traffic because it will be

indexed more efficiently by search engines.

(Nomensa humanising technology report,

January 2011)



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Aging people in the UK

10 million people in the UK are over 65 years

old. The latest projections are for 5 million

more elderly people in 20 years time and the

number will have nearly doubled to around 19

million by 2050.

Source: http://www.parliament.uk/business/publications/research/key-issues-for-the-new-parliament/value-for-money-in-public-services/the-ageing-population/


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Inclusive design

Media technology should be inclusive,

meaning that services and products are

designed for a wide audience, regardless of

their age or abilities, i.e. inclusive design.


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What to do?

Involve users, find out what they need andhow they really use a product or service.

Test, improve and learn.

Iterate.

Wear different hats, be creative.


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Also traditional media is becoming

more usable.


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HS involved users in the change

The change has been tested for several yearswith readers and advertisers, who have all givenimportant feedback on the development work.

Customer and reader preferences and feedbackto support the implementation will also becompiled this year.

Source:

http://ilmoittajapalvelu.hs.fi/Ajankohtaiset/A+new+look%252C+size+and+usability+for+Helsingin+Sanomat+in+2013


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Inclusive design process

Source: http://www.inclusivedesigntoolkit.com/betterdesign2/gettingstarted/gettingstarted.html


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How to test websites?

Usability testing

A/B testing

Expert usability evaluation


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A/B testing example

Source: http://37signals.com/svn/posts/2991-behind-the-scenes-ab-testing-part-3-final


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What to learn from the example

Do your own testing, dont copy others.

Test even radically different things.

Dont assume things, but test.


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Expert usability evaluation

Research based assessment of a product,done by a usability expert.

Only good for finding major usability issues.

Cheap and fast. Doesnt involve real users.


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Usability testing

Done with actual users.

Takes time and is more expensive.

Done properly it gives useful results.


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A/B testing

Takes money and time

Provides statistically solid results (trustworthy)

Image source: http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/


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Conclusions

Testing is important at different stages.

Involve all stakeholders.

Prepare for compromises.


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Extra slide (video)

http://www.youtube.com/watch?feature=player

_embedded&v=3Sk7cOqB9Dk

2 min Youtube video, online checkout in real

life.
http://www.youtube.com/watch?feature=player_embedded&v=3Sk7cOqB9Dkhttp://www.youtube.com/watch?feature=player_embedded&v=3Sk7cOqB9Dkhttp://www.youtube.com/watch?feature=player_embedded&v=3Sk7cOqB9Dkhttp://www.youtube.com/watch?feature=player_embedded&v=3Sk7cOqB9Dk

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IsMediaTechnologyForEveryone (1)