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8/22/2019 itc_v1
1/21
Submitted by :
Abhay DusejaAmulpreet Singh
Ankit Jain
Ashish Shah
Deepesh Agrawal
8/22/2019 itc_v1
2/21
Agenda
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ITC - Overview
Sector Overview and Demand Supply
Breakdown of Revenue & ROCE
PESTEL Analysis
Porters Five Force ModelSWOT Analysis
Valuation
Financials
Future Perspective
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ITC Overview ITC is a Indian Conglomerate with Diversified
businesses in
FMCG
Hotel
Agri Business
Paperboards, Paper and Packaging
Annual turnover of $7 billion and Market Cap of $34billion
Market Leader : Hotels, Paperboards, Packaging, Agri-Exports and Cigarettes
Gaining market share : Packaged Foods, Branded Apparel,Personal Care and Stationery.
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FMCG
Market Leadership
Powerful brands across segments
Large FMCG Distribution network
Serving 1,00,000 markets & 2million retail outlets
Leadership in almost all segments-Geographicand price
Branded packaged foods one of the fastestgrowing food businesses in the country.
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FMCG: Demand and supply
Cigarettes account for less than 15% of tobaccoconsumed in India unlike world pattern of 85%due to prolonged punitive taxation
Biri : Cigarettes ratio = 8 : 1
48% of adult Indian males consume tobacco. Only10% of adult Indian males smoke cigarettes ascompared to 16% who smoke biris and 33% whouse smokeless tobacco (Source: Global AdultTobacco Survey Ind ia 2010)
Personal Care:Current market size estimated atover ` 40,000 crores (growing at 12% p.a.)
Current Safety Matches & Incense sticks industryconsumer spend estimated at INR 5000 crores
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FMCG : Demand and supply Contd.
Education and statinery business is emerging(currently INR 12000 crores Stationery) market inIndia growth driven by increasing crossculturalexposure, government spending on education
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Hotels
External Factor Analysis Score
ITC Welcomgroup: Fastest growing chain in thecountry
93 properties across 64 locations
First hotel chain in the world to have all itspremium luxury hotels certified at the highestLEED (Leadership in Energy and EnvironmentalDesign)
ITC Grand Chola First 5 Star 'Green Rating forIntegrated Habitat Assessment' (GRIHA) ratedluxury hotel by the Ministry of New andRenewable Energy
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Hotels: Demand and Supply
Foreign arrivals into India: ~6 million Vs. ~56million in China.
The two nations were on par 2 decades ago.
Today, Beijing alone has as many hotel rooms asthe whole of India.
Current supply 140,000 rooms of which 5 Starcategory accounts for about 25%
India needs an additional 50,000 rooms in thenext 2/3 years to service projected tourist arrivals
Present mismatch between supply and demandexpected to persist over the short term
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Agri Business
No 2 in Agri commodities Pioneer in rural transformation
Export business robust growth in exportvolumes in recent years with improvement in
realizations Farm linkages in 17 States covering Soya, Wheat,
Marine products, Potato,Coffee etc. Focus onvalue added agri commodities
Implementing Information Technology for thetransformational e-Choupal initiative
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Agri Business : Demand and supply
India the second largest producer of tobacco Over 40000 villages linked through around 6500
eChoupals servicing over 4 million farmers
Procurement: cost & quality optimisation
Strategic sourcing support to the Foods business(support creation of verticals in wheat, potato etc.)
costeffective sourcing for exports/domesticexternal business
Rural retail
24 Choupal Saagars operational
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Paperboard
ITC's Paperboards and Specialty Papers Divisionis India's largest, technologically advanced andmost eco-friendly paperboard business.
Pioneer in rural transformation
Export business robust growth in exportvolumes in recent years with improvement inrealizations
Farm linkages in 17 States covering Soya, Wheat,Marine products, Potato,Coffee etc. Focus onvalue added agri commodities
Implementing Information Technology for thetransformational e-Choupal initiative
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Paperboard : Demand and supply
Annual paperboard demand approximately. 2.9million tones.
Low per capita usage of paper at around 9 kgsp.a. (world average over 55 kgs p.a.)
Indian paperboard market growing at 7.5% p.a. Value Added Coated board, the fastest growing
segment (12% p.a.)
Ozone bleached Pulp Mill fully operational one
of its kind in Asia meeting worldclassenvironmental standards
Fully integrated with inhouse pulping capacity at~3 lakh MT
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Breakdown of Revenue
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ROCE
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PESTEL ANALYSIS OF FMCGINDUSTRY
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Porters Five Force Model for FMCG
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SWOT ANALYSIS
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ITC has highly experienced team of
management
Strong brand presence, excellent product
marketing and advertising
Diversified product and services portfolio
which includes FMCG, Hotel chains, paper &
packaging and agri-business
Impressive Financial Performance
High dependency on the tobacco
business segment
Lack of contribution from hotel/resort
business segment
Very low exports contribution
Wide income disparities
Availability of cheaper
substitutes
Fragmented industry and intensecompetition
Changes in Government Policies like tax
structure, removal of import restrictions
Untapped rural market &
Increasing penetration
opportunities in urban areas
Increasing purchase power
Leverage on brand equity
Mergers and acquisitions to strengthen the
brand and technological advancement
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Future Perspective :
Cigarettes:
With increasing taxation policy (to reducecigarettes consumption in India), company canplan Nicotine free cigarettes for the addictedpeople.
Hotel :
ITC can attract more revenues by opening newmidrange hotels at many tourist places and
business destinations Tie up with airlines and online ticket booking sites
.
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Future Perspective :
Agri Business:
Fragmented land holding, poor infrastructure,restricted access to scientific knowledge andendemic inefficiencies of the market have engulfedthe farmers in a vicious cycle of low risk taking
ability, low productivity and low margins. To address some of these challenges, Company
has been involved in the creation of on and off-farm sustainable livelihood opportunities whichempower stakeholder communities to conserve
and manage their resources.
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Future Perspective :
Paperboards, Paper and Packaging :
Improved utilisation of biomass and additionalwind mills have led to over 41% ofCompanys totalenergy requirements being met from renewablesources, compared to 38.5% during the year 2011-
12. A systemic approach is being developed to ensure
that Company progressively moves towards abenchmark of utilising at least 50% of its totalenergy requirements from renewable sources in
the near future..
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Thank You
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