Who Am I? Senior Planner Town of Purcellville, Virginia Master
of Urban Planning Texas A&M University Lucky 2
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Learn the Importance of Project Management Pre-planning and
organization are vital Maximize the use of limited time and
resources Learn How to Manage a Project 2 case studies from
Purcellville 3
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Who, What & Why ? 4
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SOMEONE HAS TO LEAD 5
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Planning is: Finding out where you are, Deciding where you want
to go, and Figuring out how to get there. 6
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Comprehensive Plan: A written document which articulates a
communitys vision for its future, and it serves as a guide for
decision- making and a blueprint for future development. 7
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Project: A temporary endeavor undertaken to create a unique
product, service, or result which executes the vision and mission
of the organization. 8
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Project Management: The art of managing projects to a
successful completion. 9
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Everybody plans. Make the most of limited time and resources.
By failing to prepare, you are preparing to fail. ~ Benjamin
Franklin 10
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Required by the Commonwealth of Virginia. Be proactive by
anticipating the consequences of possible courses of action and
selecting what appears to be the best outcome. 11
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Note that a project is a temporary endeavor with a start and
finish. Avoid confusing continuous processes with projects. 12
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According to Ken Blacks Causes of Project Failure: In the
survey of engineers, the No. 1 rated reason for project failure was
the project was not adequately defined at the beginning. The third
most highly rated reason was a lack of clearly defined project
goals and objectives. The fifth most highly rated reason was
project planning was done with insufficient data. Another reason
that was rated as important was poor work definition. 14
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Other Reasons Projects Fail: Lack of Resources Prioritization
Issues Silo Mentality Unrealistic Timeframes Lack of Buy In Scope
Creep Poor Communication No Process for Issue Resolution
Questionable Ownership 15 Other Reasons Projects Fail: Lack of Team
Cohesiveness Lack of Research Poor Time Management Priorities Too
Many Projects Lack of Standard Process Unforeseen Obstacles/
Disasters Duplication of Work Roles Not Defined
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Planning for a project is the most important key to a projects
success. What you dont control is out of control. 16
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Case Study: Purcellville Comprehensive Plan Review 18
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8,606 Citizens 7 Town Council Members 7 Planning Commissioners
4 Community Development Staff 19
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2025 Plan : Adopted 2006. 2011 Update : Never adopted. 21
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Required by the Commonwealth of Virginia. Identified by Town
Council as a strategic priority due to current issues: Significant
land owner interest in annexation; Redevelopment of commercial and
industrial properties within town; Increased traffic/Lack of
walkability; and Preserving small town character. 22
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Four objectives: 1) Create community enthusiasm for updating
the comprehensive plan; 2) Gather input from a diverse range of
residents, workers, and business owners; 3) Analyze and discuss
objective data and community input; and 4) Capture the communitys
vision for Purcellville in a world-class professionally- produced
comprehensive plan. 23
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PROJECT MANAGEMENT PLAN GANTT CHART 24
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Project Management Plan (PMP): A document detailing a process
to review and update the comp plan within a realistic timeframe for
a realistic cost while addressing the concerns of the Planning
Commission and Town Council. 25
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Components: Introduction Authority Statutory Requirements
Background Update Purpose and Objectives Scope of Work Risks
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Components: Supporting Management Processes Communication
Project Team Sub-teams Project Close-out Plan Artifacts Acronyms
and Definitions 28
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Gantt Chart: A type of bar chart that illustrates a project
schedule. 29
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1) Get ahead of the political conversation. 2) Ensure buy-in
from Town Council and Planning Commission. 3) Define scope of
services for Request for Proposals (RFP). 4) Transparency in
government. 30
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Case Study: Purcellville Zoning Use Changes 32
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Comp Plan Adopted Comp Plan Review Use Review Other Items New
PC 2015 The Purcellville, Virginia 2025 Comprehensive Plan ( 2025
Plan ) was adopted on December 19, 2006. After reviewing the 2025
Plan, the Planning Commission began reviewing the permitted and
special permit uses in the Zoning Ordinance on February 16, 2012.
The required 5-year review of the 2025 Plan occurred in 2010-2011.
After a public hearing on October 6, 2011, the Planning Commission
voted to recommend approval of amendments on November 10, 2011.
Town Council never acted on the recommended amendments. Since that
time, the Planning Commission has also considered: 8 Special Use
Permit applications, 7 Rezoning applications, 3 Comprehensive Plan
Amendment applications, 9 Zoning Ordinance Text Amendments, and 1
Land Development and Subdivision Control Ordinance Amendment. 4 new
Planning Commissioners were appointed in 2014. From December 2014
to June 2015, the Planning Commission re-reviewed the uses for the
benefit of the new Commissioners. July 7-9, 2015 Public Input
Sessions on proposed changes September 3, 2015 Target Date for
Public Hearing 33
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Natural next step after completion of Comprehensive Plan
review. Updates are needed. Uses are often duplicated,
contradicting, or without definitions. The Zoning Administrator
feels many SUPs do not have the external effects to warrant such
review. Contemporary uses are not included. The current Zoning
Ordinance is unwieldy and regulations are often hidden in
unexpected areas. 34
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78 Existing Uses Are Not Defined Including: Affordable dwelling
units; Building materials sales yards; Conference Center;
Equestrian facilities; & Quick service food stores Another 70
Uses Are Only Partially Defined Including: Church, parish house,
convent, monastery; Farm machinery sales and service; Indoor
performing arts center or theater; & Private schools of special
education 35
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Accessory Buildings and Uses 10 Existing Uses Construction,
Landscaping, Gardening, and Farm Equipment and Supplies 27 Existing
Uses Vehicle Sales and Repair 9 Existing Uses Bed & Breakfast 5
Existing Uses 36
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Bed & Breakfast Bed and Breakfast Bed and breakfast
facilities of not more than four guest bedrooms Bed and breakfast
facility Bed and breakfast home stay establishments Hotel, inn, or
bed and breakfast facility 37
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Bed and breakfast. A structure or building containing a maximum
of three guest rooms, having sleeping and eating accommodations for
not more than six overnight guests for compensation where
short-term lodging is provided, with or without meals, for
compensation, and in which meals may be provided to guests only,
and which is operated in accordance with all pertinent town code
requirements. R-3A Historic Office/Residential District 3A.2
Permitted uses. g. Bed and breakfast facilities of not more than
four guest bedrooms. 3A.3 Uses permitted by special use permit. a.
Bed and breakfast facility. 38
Citizens & Businesses Staff Elected & Appointed
Officials Goal: Understood by All Users 40
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Many ideas and scenarios were discussed over the last 3 years,
but the presented proposal is generally guided by 5 rules: 1.
Simplify and modernize the list of uses; 2. Reduce the number of
SUPs where warranted; 3. No rezonings to be proposed; 4. No
significant changes to district purposes; and 5. Avoid creating
nonconforming uses unnecessarily. 41
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All uses and all districts in one location. Someone wanting to
open a Bed & Breakfast only has to look at one line to see
where it can be located. 42
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Permitted Use : A use allowed without the need for a special
permit. Special Use : A use which needs a site specific review
because of its potential impact. Proffer : A written condition
offered voluntarily by a property owner as part of a rezoning. Once
accepted, a proffer becomes a legally binding condition that runs
with the land. 43
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Special Use (SUP) : Independent application Approval requires
public hearings Town can impose conditions on the use No monetary
contribution to offset impacts Proffer : Part of a rezoning
application Rezoning approval requires public hearings Town can not
impose a proffer May be a monetary contribution to offset impacts
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The 5-year review of the Comprehensive Plan was conducted
on-time in 2011 as required and will be started early this year. A
permitted use does not place a greater financial burden on the Town
than a special use. No monetary contribution can be required for a
SUP. The Big Box Ordinance is only in the MC District currently; it
is not town-wide. The PDH District is not strictly residential.
SUPs are required for drive-throughs. Get the facts:
http://purcellvilleva.gov/index.aspx?NID=688
http://purcellvilleva.gov/index.aspx?NID=688 45
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Learn the Importance of Project Management Pre-planning and
organization are vital Maximize the use of limited time and
resources Learn How to Manage a Project Learn from our good and bad
examples 47 Those who plan do better than those who do not plan
even though they rarely stick to their plan. ~ Winston
Churchill