2016.09.11.bo wang

a visual recount: line, shape and composition

bo wang

Carnegie Mellon Universitymasters in MIS, 2012

Yieldmo, Ad Format Labnew york city

Piet Mondrian 1872 - 1944 De Stijl art movement neoplasticism developed from Cubism

The same symbol is potentially a highly versatile device, which can be used to illustrate many different ideas.

Paul Rand, Thoughts on Design

By juxtaposition, association, and analogy, the designer is able to manipulate it, alter its meaning, and exploit its visual possibilities.

Paul Rand, Thoughts on Design

proportion and space

a b(a+b)/a = a/b

golden ratio

0.618

a series of integers in which each subsequent number is

the sum of the previous two.0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89,

fibonacci sequence

the golden ratio is ver closely related to the fibonacci sequence: dividing a number from early in the sequence

by its following number produces a percentage that is gradually close to that of the golden ratio

1/2 = 0.5, 2/3 = 0.667, 3/5 = 0.6, , 34/55 = 0.618

1 235

813

21

34

that spiral

other proportions 1/1 rule of thirds 1/2 (symmetry) 1/4, 3/4

I believe it is possible that, through horizontal and vertical lines constructed with awareness, but not with calculation, led by high intuition, and brought to harmony and rhythm, these basic forms

of beauty, supplemented if necessary by other direct lines or curves, can become a work of art, as strong as it is true

Piet Mondrian, letter to H.P. Bremmer

Thoughts on DesignPaul Rand