MEDIA INFORMATION 2017 - Horisont Gruppen a/shorisontgruppen.dk/.../Medieinformation_SCM_2017_UK.pdf · 2017-11-01 · 10% 38% 17% 16% North Jylland Copenhagen/Sjælland Central Jylland

PROCUREMENT | MANAGEMENT | LOGISTICS | PRODUCTION•

CONNECT TO MORE THAN 29,000 PEOPLE WORKING WITH SCM AND LOGISTICS

SCM.DK

MEDIA INFORMATION 2017

Supply Chain Management – Inspiration til ledelse af forsyningskæden – www.scm.dk

SCM & Logistik har i marts 2016 besøgt nogle af verdens største lagre i Belgien. Læs om hvorfor de stadig er meget manuelle.

Lagre tøver med automationEn transformation af forsyningskæden har foreløbig resulteret i 100 mio. dollars på bundlinjen. Nøglen hedder involvering.

Nyt EU-direktiv udfordrer farma-forsynings-kæden. Men det er også en gylden mulighed for at styrke supply chain samarbejdet.

Mød Maersk Line den 8. juni Serialisering udfordrer farma

• TEMA: LAGERSTYRING & WMS

•

Juni 201643. årgang

WMS-TENDENSER:WMS-systemerne er i kraftig udvikling, viser ny undersøgelse af det skandinaviske WMS-marked.

UDFORDRINGEN:Ikke alle har brug for den store pakke, selvom de ikke altid ved det. Det fortæller Damcos nye CEO.

BÆREDYGTIGHED:Professor David B. Grant vil den 8. juni fortælle om at sætte tal på bæredygtighed i forsyningskæden.

I N D KØ B | L E D E LS E | LO G I ST I K | P R O D U K T I O N

COOP SKRUER OP FOR LAGERAUTOMATISERINGENCOOP har sat turbo på automatiseringen af processerne på lageret i Odense. Men det må ikke gå udover den fremtidige fleksibilitet.

SCM

.dk

Tilmeld dig nyhedsbrev

på www.SCM.dk

Der er grænser for, hvor meget vi vil auto-matisere, fordi vi i princippet ikke aner, hvad der vil ske rundt om hjørnet.Nicolaj Boysen, logistikdirektør, Coop

•SCM.dk

ERHVERVSMAGASINET SCM & LOGISTIK – A MAGAZINE, WEBSITE AND NEWSLETTER

Erhvervsmagasinet SCM & Logistik’s media universe focuses on all levels in the supply chain. The aim is to give the rea-dership inspiration and concrete tools to optimise the supply chain and take the right strategic and operational decisions to be competitive. It is vital to create a cohesive and flexible flow all through the supply chain to the end customer. The editorial objective is give the readership new perspectives and useful knowledge to achieve an optimal supply chain. This is accomplished by means of agenda-setting interviews, repor-tage, company cases and expert comment. The readership appreciates both width and depth in the editorial content. Erhvervsmagasinet SCM & Logistik’s media universe con-nects you to the broadest and most influential SCM target group – the people making the key decisions. You can promo-te yourself to this audience through a broad range of adver-tising options covering both printed and web-based media.

MULTIMEDIA TARGET GROUP COVERAGE: MORE THAN 29,000

SCM & logistik newsletterTotal recipients: 2.750

SCM & logistik magazineCirculation: 5.658

Total readership: 20.482

SCM & logistik webportal www.scm.dkVisits per month: 17.739Page shows per month: 29.768

GEOGRAPHICAL DISTRIBUTION OF RECIPIENTS/VISITS

29 %

49%

11%

30%

10%

38%

17%

16%

North Jylland

Copenhagen/Sjælland

Central Jylland

South Denmark

ERHVERVSMAGASINET SCM & LOGISTIK – A STRONG MEDIA PLAYER:• Member of Association of Danish Media. • Erhvervsmagasinet SCM & Logistik is supplied by regular, rolling subscription. • Well-defined, concentrated and focused niche target group => minimal contact wastage. • Independent and objective editorship with high journalistic standard. • Ideal advertising environment, high read time, read value and retention value. • Concentrated and dominant target group coverage via multiple platforms gives more creative options. • Well known and respected in the target group. The magazine has existed for more than 40 years.

Magazine circulation per issue: 5.658Web visits per month: 13.534

Up to 80% of business costs are related to the supply chain. Within the supply chain, considerable scope also exists for differentiation from competitors and for growth in sales. SCM and logistics is a crucial area when companies are looking to sharpen competitiveness. Erhvervsmagasi-net SCM & Logistik constantly strives to present the rea-dership with lively and independent journalistic coverage of both the strategic and operational aspects.

– Poul Breil-Hansen, Editor

• •Supply Chain Management – Inspiration til ledelse af forsyningskæden – www.scm.dk






•







SCM

.dk


på www.SCM.dk


MAGAZINE ADVERTISING

OTHER PRICES

Special placement: + 10%Agency commission: Security allowance: 1% Information allowance: 1%

Agency commission: 3% Repeat discount: 2 insertions: 5% 4 insertions: 10%Year subscription: DKK 808,00

TECHNICAL INFORMATION

Format: 210 mm x 297 mmPrinting: Sheet offset, 4-col.Ad material: Printable - PDF Screen: 54-60#Paper: 80 g coatedCover paper. 170 g coatedPrint to edge: + 5 mm

2/1 page to edgeFormat: 420 x 297 + 5 mm

Price 4-c.: DKK 38.800

1/1 page to edgeFormat: 210 x 297 + 5 mm


1/1 pageFormat: 185 x 265 mm


Back pageFormat: 210 x 247 + 5 mm


1/2 page wide+high formatWide format: 185 x 130 mm

High format: 90 x 265 mm


AD PRICES AND FORMATS

DATES AND THEME READERS

SCM & Logistik magazine is published nine times a year in a circulation of 5,658 copies. The magazine dates back more than 40 years, so although we have supplemented the magazine with both a website and a weekly newsletter each issue of the printed maga-zine still attracts a readership of more than 20,000. The magazine is printed in A4 format on good quality coated paper and typically consists of 44-52 pages.

The magazine is presented in a reader-friendly design that imparts inspiration and know-ledge to the target group. Each edition includes a theme where we cover a topic in slightly greater depth than usual. Max. 50% of the magazine consists of advertising.

OTHER AD OPTIONS

All prices are excl. 25% VAT

InsertsThe magazine is film-wrapped, which means that loose leaves or brochures can be included (placed on top of back page of maga-zine).

Price, max. 30g: DKK 29.750

Front page adAd format equal in area to two full pages, placed as a gatefolded “opening” below the editorial front page. Printed on 170 g coated paper.

Price: DKK 34.900

GatefoldPage 3 of the cover can be extended with an extra page, a “gatefold”, enabling an ad format spanning three full pages. Printed on 170 g coated paper:

Price: DKK 32.800

Film

We reserve the right to make changes to publication dates and deadlines

Month No. Year Publ. Deadline ThemeJanuary 01 2017 29 Jan. 06 Jan. SCM in 2017February 02 2017 26 Feb 03 Feb. Materials handling and ForkliftsMarch 03 2017 26 Mar. 03 Mar. DistributionApril 04 2017 29 Apr. 31 Mar. Stock control & WMSMay 05 2017 28 May 05 May Forecasting & PlanningAugust 06 2017 27 Aug. 04 Aug. Data capture, labeling & ITSeptember 07 2017 24 Sep. 01 Sep. IT for the supply chainOctober 08 2017 29 Oct. 06 Oct. DistributionNovember 09 2017 26 Nov. 03 Nov. Procurement, sourcing & supplier collaboration

Business magazine SCM & Logistics is targeted management of supply chain and operations at both strategic and tacti-cal levels. It includes areas of production, distribution, inventory, planning, IT, sour-cing, etc. across industries. The magazine also addresses issues in change manage-ment, project management, innovation, business development, customer service, personnel management, new technolo-gies, etc., and readers typically have a medium/higher education.

Supply Chain Management – Inspiration til ledelse af forsyningskæden – www.scm.dk






•







SCM

.dk


på www.SCM.dk


USE THE NEWSLETTERS FOR BRIEF AND TARGETED NEWSErhvervsmagasinet SCM & Logistik’s newsletter is e-mailed once a week to more than 3.000 readers who have actively subscribed for it. The content provides read-ers with an overview by combining the most topical news and tool-based articles with current events and news from Partners. A monthly newsletter covering a tar-geted theme is also published.

TECHNICAL INFORMATIONWeight: JPG – only 45 kBAnimation: 15 sec.Streaming: None Link: Include link to landing page

FREQUENCY AND RECIPIENTS Issues: TuesdayRecipients: 3.002

A MegaboardPrice per issue: DKK 6.200

B Center bannerPrice per issue: DKK 4.400

C Sky bannerPrice per issue: DKK 3.900

D Megabox Price per issue: DKK 4.900

Note that we always have three communication platforms devoted to supply chain management and logistics: a printed magazine, e-newsletters and the SCM.dk web portal. By combining all three you can obviously multiply the impact. Please contacting us if you would like advice.

– Per Christensen, Business Manager


NEWSLETTER ADVERTISING

FORMATS AND PRICES

PS!We also publish

monthly newsletters

containing the most

popular reading from

the website

Megabox580 x 250

Center banner365 x 112

Center banner365 x 112

Megaboard 580 x 121

Sky bannerr160 x 480

A

B

B

D

C

USE THE NET FOR CAMPAIGNS AND NEWSWith more than 17,700 monthly users and more than 29,000 page shows, SCM.dk is a great medium for influencing decision-makers. There is a variety of advertising formats, placements, periods etc. that can be combined to max-imise coverage of your business.

B MegaboardPrice per two weeks: DKK 8.250

Placement: All pages

B MediumPrice per two weeks: DKK 4.900

Placement: All pages

C SkyscraberPrice per two weeks: DKK 4.400

Placement: Front page

D MegaboxPrice per two weeks: DKK 6.900

Placement: Front page

TECHNICAL INFORMATIONWeight: JPG/GIF/FLASH/HTML: Max 50 kbLoops: Max. 6Link: Include link to landing page

If you need help with preparation and production of your printed or web advertising we will be pleased to assist with creative exchange of ideas and to do the production for you. We do all the production work for Horisont Gruppen’s magazines ourselves, and we have the experience, the ideas and the capacity to successfully overcome your challenges.

– Majbritt Refsgaard, Graphic Designer


WEB ADVERTISING ON SCM.DK

FORMATS AND PRICES

Megaboard930 x 180

Megabox930 x 600

Skys

crab

er16

0 x 6

00

Medium300x250

Medium300x250

Medium300x250

Medium300x250

A

C

D

B

B

B

B

Here, your content will appear alongside editorial content. Become a partner and get free and unlimited opportunity to bring news, events, job postings, etc. directly on the front page and in the newsletter.

YOUR NEWS TO THE RIGHT AUDIENCE

As a Partner you can keep the market up to date on what’s new in your business. Information about new products and services, ap-pointments, events, customer cases etc. can be published entirely free of charge. And if you need technical help or are pressed for time, we are there to provide you with support and exchange of ideas. It’s all part of your Partnership agreement.

– Mette Pedersen, Project Manager

Create value with the appropriate contentPress releases, articles, case studies or solicitations from your business. All types of content are welcome, as long as it is relevant.

Job postingsFind your new employees - create job postings and get vis-ibility directly in front of the newsletter and the jobs section.

EventsCourses, conferences, seminars and much more - get the right audience for your event.

New namesNew appointments, anniversaries, appointments and other things that can help to tell stories about your company.

SubscriptionAs a Partner you have a rolling subscription which is invoiced for one year at a time. Your subscription gives you free and unlimited access to publish a wide range of material – see possibilities over page. Publishing assistance and support are free within reason. The subscription can be terminated at 30 days’ notice to the end of a subscription period.

The price for a year’s subscription is DKK 11,995.

Attention guaranteeTips og tricks

BECOME A PARTNER AND BECOME A PART OF SCM.DK

With more than 13,000 visits each month, SCM.dk is Den-mark’s leading news medium dedicated to SCM and logistics. As a network Partner we can guarantee you attention:

• SCM.dk delivers more than 23,000 page shows every month

• Average time spent on the site is 2 minutes • Partners last year published more than 1.100 news items

and articles • 69% of readers click on content from Partners in the

newsletter

TIPS & TRICKS • Good content marketing is about relationships and dia-

logue with customers. This creates engagement and builds loyalty for your company.

Write news and articles that help your customers. • Save time and create log-ins for several people. This

ensures high activity and increases your visibility. • Create an unlimited number of job ads – these are auto-

matically included in the newsletter. • Take trouble with your company profile and choose the

correct areas of competency – this ensures you get rel-evant exposure in journalistic content produced by us.

• Remember you can measure the impact of all content. Statistics give you an insight into how your content is performing.

GET QUALIFIED PEOPLE

Attract new people who have their finger on the pulse. Insert your job advert in a targeted environment dedicated to SCM and logistics.

You publish exactly the content that you think is important at any given time.

PROFILE AND DIRECT CONTACT

Customise your company or organisation’s very own profile page with relevant information and contact data.

NEWS, CASES, RESULTS

Put your content directly on the front of SCM.dk and get a unique placement in our newsletters at the same time.

BOOST EVENT PARTICPATION

Input courses, conferences, seminars etc. and get more participants. Detail the bene-fits, insert pictures and attach files so you ensure a high attendance.

NEW NAMES

Inform about new appointments, promotions, anniversaries and other aspects that can help incre-ase the visibility of your organisa-tion and people.

RELEVANT NAMES

Input names of relevant people who can advise on your competencies, services, etc.

11.995,-kun

pr. år

Senæsteside

SELECTED PARTNERS

solutions

norris print tech

Horisont Gruppen a/s Strandlodsvej 44DK 2300 Copenhagen S

Tel: +45 5350 6060Reg.No. 8775 1619

[email protected]

business media which create growth and value

CONTACT

Sales Per Christensen

Business Manager

Tel.: +45 5373 [email protected]

Editorship Poul Breil-Hansen

Editor

Tel: +45 2371 7390 [email protected]

Design Majbritt Refsgaard

Graphic Designer


Partner Support Mette Pedersen Project Manager


SCM.dk

Partnerships:Ulrik Hjorth-Andersen

Sales Manager

Telefon: +45 2025 [email protected]

Documents

MEDIA INFORMATION 2017 - Horisont Gruppen a/shorisontgruppen.dk/.../Medieinformation_SCM_2017_UK.pdf · 2017-11-01 · 10% 38% 17% 16% North Jylland Copenhagen/Sjælland Central Jylland