Novinky podzim 2010

8/7/2019 Novinky podzim 2010

1/18

WomensCollectionFALL2010

OakleyIconLtd.:(+41)448296100,www.oakley.com


2/18

If you want to see the w

contrast that boosts th

your eyes. Oakley HD

high-performance tint

balances light waves

contrast. Oakley OO

better while letting yo

*OO Polarized options are also availa

Flak Jacket, Flak Jacket XLJ, Tightrope

JawboneOO Red Iridium Polarized* O


3/18

The latest Oakley bre

forms: Mono Shock

sunglasses. Inspired b

used for shock absor

(a slender projecting

and the ear stem. Th

benets:

Durability. Thebecause no sprin

that takes advan

premium metal t

Flexibility.Whe

beyond its normnew hinges are m

where they shou

Comfort and wide range of h

comfort.

Distinctivenessarchitecture and


4/18

Bob Burnquist // Skate

This collection is an

athletes, the culture t

is rendered with clea

authentic look with in

trust from Oakley.

Lifestyle Collecti


5/18

BATWOLF

OO9101-02

Polished Rootbeer

w/ Dark Bronze

OO9101-01

Black Ink

w/ Black Iridium

OO9101-06

Polished White

w/ OO Black Polarized

OO9101-03

Polished Black Ghost Text

w/ Tungsten Iridium Polarized

OO9101-08

Polished Black

w/ Warm Grey

OO9101-07

Clear

w/ Ice Iridium

OO9101-05

Granite

w/ Black Iridium Polarized

Self-assured style in a clean look of authenticity Batwolfs massive, extended frame geometry and singlelens design allow for perfect peripheral vision, while our light O Matter material ensures all-day comfort.Exchangeable icons allow easy customization of your sunglasses to match mood and outt. Lightweight O Matter frame with dual cam hinges Interchangeab le metal icons (second pair included) Impact resistance that meets all ANSI Z87.1 standards for high-mass and high-velocity impact Optical precision and performance that meets all ANSI Z87.1 standards Optional HDPolarized lenses minimize glare while maintaining superb optical performance

OO9101-04

Matte Black

w/Grey Polarized

SHOVEL

Unbelievably lightweight titansize of ordinary frames puts tlarger size. We increased the l

you can own.

Constructed of ultralight, du Custom Mono Shock sprin Unobtainium earsocks

Adjustable nosepads Available in two sizes (53, 55

53 - OX5046-0153

55 - OX5046-0155

Polished Black


6/18

COLLAR

Oakleys BMX heritage goes bacthe aggressive originality of todaand its design elements salute th

Engineered of C-5 alloy and Unobtainium Grip Pattern Adjustable nosepads Available in two sizes (48, 50

48 - OX3101-0148

50 - OX3101-0150

Matte Black

FAT CAT

When we designed FAT CAT, our idea was something clean, uncomplicated and most of all, authentic. Thathit list is the hallmark of our Lifestyle Collection, and FAT CAT brings it with a look inspired by 80s fashion.The comfortable acetate frame is engineered with Twin Shock titanium flex hinges and Unobtainiumearsocks with metal cores.

Constructed of lightweight, stress-resistant, durable acetate Custom Twin Shock hinge Unobtainium earsocks with metal core Available in two sizes (52, 54)

52 - OX1041-0452

54 - OX1041-0454

Grey Tortoise

52 - OX1041-0152

54 - OX1041-0154

Black

52 - OX1041-0252

54 - OX1041-0254

Tortoise

52 - OX1041-0352

54 - OX1041-0354

Pencil Wood


7/18

Pat Long // Racing

You dont have to b

Those who lead activ

performance and sty

own lifestyle. They tr

that speaks to their lo

Active Collection


8/18

TEN

Sculptural physics: Oakley Ten combines the companys classic look of performance with streetwise style.Amazing t blends with uncompromising precision, including optional HDPOLARIZED lenses. Designed for alife with momentum, Oakley Ten features 8.75 base lens curvature to improve side protection while extendingperipheral vision, and is available with Oakley Authentic Prescription Lenses.

Sculptural O Matter frame design with dual cam hinges Impact resistance that meets all ANSI Z87.1 standards for high-mass and high-velocity impact Optical precision and performance that meets all ANSI Z87.1 standards Optional HDPolarized lenses minimize glare while maintaining superb optical performance

Prescription ready (+2.00 through -4.00 combined power)

OO9128-06Black Ink

OO Red Polarized

OO9128-07

Black Ink

Black Iridium

OO9128-03

White Chrome

Fire Iridium

OO9128-02

Brown Tortoise

w/ Gold Iridium

OO9128-05

Polished Black

w/ Black Iridium Polarized

OO9128-04

Brown Smoke

w/ Tungsten Iridium Polarized

OO9128-01Matte Black

Warm Grey

CLUBFACWe marveled at the smooth cC-5 alloy that hits the sweet severy angle. Unobtainium eamechanics to a frame that adds

Engineered of C-5 alloy Integrated spring hinge Unobtainium earsocks

Adjustable nosepads Available in two sizes (52, 54

52 - OX3102-0352

54 - OX3102-0354

Pewter


9/18

WHISKER

6BWHISKER began as one of the thinnest wire-frame sunglasses ever conceived by Oakley, and now wevecreated a special rendition thats optimized for prescription lenses. RX WHISKER takes full advantage ofdurable yet lightweight C-5 alloy. The frame comes with the comfortable grip of Unobtainium earsocksand the sleek sculpture of smooth styling.

Engineered of C-5 alloy Unobtainium earsocks Adjustable nosepads

55 - OOX3107-0355

Silver

55 - OX3107-0155

Black

55 - OX3107-0255

Pewter

55 - OX3107-0455

Brown

31THIRT31THIRTEEN goes beyond the lapproach of signature Oakley salloy is honed into slender dim

Engineered of C-5 alloy Unobtainium earsocks Adjustable nosepads

53 - OX3113-0253

Pewter


10/18

Womens COLLE CT ION:eyewea r

F // polishedblackL // greyI // OO9122-01

miss conductSHIELD YOURSELF FROM THE WORLD AN+ Lightweight, comfortable and durable O Matter frame with Unobtainium nosepads and

+Three Point Fit holds lenses in precise optical alignment for comfort and performance +

// missconduct

F // brownsugarL // bronze polarized

I // OO9123-06

necessityBLENDING STYLE AND PERFORMANCE FEATURES+ Lightweight, comfortable and durable O Matter frame with Unobtainium nosepads and

+Three Point Fit holds lenses in precise optical alignment for comfort and performance +

fringe FEMININE AND CHIC, FRINGES CAT-EYE SHAPE HON+ Lightweight, comfortable and durable O Matter frame that is undeniably feminine + Op

+ Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm

F // purple velvetL // black grey gradient

I // OO9124-08

F // brownsugarL // bronze polarized

I // OO9125-07

beckon THIS CLASSIC AND OVERSIZED DESIGN IS THE IDEA+ Lightweight, comfortable and durable O Matter frame with large lenses and sleek temple



11/18

Performing beautifully is when something does exactly as it is made to do, its made w

forsake by caia kooOAKLEYS QUINTESSENTIAL ACTIVE SUNG

+ Quintessential performance/style sunglasses,

+ Stress-resistant, lightweight O Matter

frame wi

caia koopman//artistCaia Koopman is a classically trained artis

BA in Fine Arts from UC Santa Cruz, and to her love of skateboarding and snowboa

eye for beauty, inclinations toward nature,

the female spirit, Caias work is alluring w

a perfect representation for the Oakley Wo

says she was inspired to work with Oakle

some qualities that are important to me su

strong body and mind while wrapping thin

of the few artists who can fully capture the

and vulnerability of femininity.

ActiveCOLLE CT ION:ca i a koopman

// caia koopman // artist


12/18

//gretchen bleiler //pro snowboarder Performing beautifully to me means g

gretchen bleiler sigGRETCHEN SHOWS SHES JUST AS CONFID

+ Ultimate performance and protection

+ HDO that meets ANSI Z80.3 standards for clar

+ Visually captivating and outspoken


13/18

YSCCOLLE CT ION

THE YOUN

ORGANIZA

UNIQUE T

WITH BRE

OF SALES

YOUNGSURVIVALCOALIT

I have friends who h

at a ridiculously you

this disease suffer f

and theres a lot we

with Oakley and get

//kate voegele


14/18

YSC oakley stockholm gogglesONE AMCOALITION, A NON-PROFIT FOR BREAST CANCER AWARENESS. + Se

most comfortable design a girl can wear + All the Oakley technology needed for clarity,

F // polishedwhiteL // pink iridium

I // 57-067

F // polishedwhiteL // g30 black iridium

I // 24-176

commitA PERFORMANCE-DRIVEN AND WOMEN-SPECIFIC D+ Lenses have HYDROPHOBIC coating that repels water, dust, skin oils and lotions +

+ Three Point Fit holds lenses in precise optical alignment for comfort and performance +


F // pearl whiteL // g20

I // 24-047

enduringTHE FIRST SPORT PERFORMANCE SUNGLASS EN+ Lightweight, comfortable and durable O Matter

frame + True sports performance fra

+ Interchangeable lenses with the clarity of HDOand HYDROPHOBIC coating that rep

oakley dangerous SPORTY AND CONSERVATIVE, CLASSIC AND RETRO, BUT VOLUPTUOUS AND ALLURING THROUGH AND THROUGH.+ Oakley metal icons on an acetate frame featuring the pink ribbon + Feminine frame geometry designed specically to t the contours of a womans face + Three Point Fit holds lenses in precise

optical alignment for comfort and performance + Lightweight, comfortable and durable O Matter frame that is undeniably feminine + Available with Oakley Authentic Prescription Lenses

F // polishedblack

L // g40 black gradient

I // 24-167

oakley ravishingLUSH CONTOURS ACCENTED WITH A MULTICOLOR PRINT HIGHLIGHT THIS UNIQUE DESIGN.+ Lightweight, comfortable and durable O Matter

frame that is undeniably feminine + Optimized peripheral vision, side protection and clarity of 8.75 base lens and HDO

+ Three Point Fit holds lenses in precise optical alignment for comfort and performance + Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm

F // polishedblackL // greyI // 24-046

oakley discreetA UNIVERSALLY FLATTERING SHAPE WITH FLIRTY DETAILS THAT REALLY POP, THE DISCREET IS SERIOUSLY FUN.+ Sculpturally detailed hinge with metal icons and handmade acetate frame + Optimized peripheral vision and side protection of 6 base lens curvature

+ Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm + Available with Oakley Authentic Prescription Lenses

F // black

L // g40 black gradient

I // OO2012-07

YSC hearsayFLATTERING AND SMART, THE OAKLEY YSC HEARSAYSTRIKES THE PERFECT BALANCE OF PRACTICALITY AND FUN INA PRESCRIPTION GLASS, ALL WHILE SUPPORTING YOUNG WOMEN WITH BREAST CANCER. + Rectangular frame looks good on everyone + Made of lightweight,

durable, stress-resistant acetate for total comfort + Bent ear stems and heat-adjustable frame for the perfect t YOUNGSURVIVALCOALITION isa registeredtrademark of YOUNGSURVIVALCOALITION, Inc.

F // polishedblackI // OX1037-0551

//gretchen bleiler//grete eliassen //katrina hodgson//caia koopman kate voegele//





15/18

RXCOLLECTION:prescription

eyewear

F // blackberryI // OX5044-0149

oakley testimony PART ACCOUNTANT AND PART DI+ Strong, rectangular shape softened by the semi-rimless design for beauty in balance + S

+ Made with durable, ultra-light titanium with adjustable nosepads and spring-hinges that ho

oakley unpredictableBOLD AND BEAUTIFUL, TH+Thick, rectangular frame and mono-block construction make a strong statement + Heat

+ Made of titanium, the frames are ultra durable, lightweight and sleek

F // matte berry

I // OX5069-0248

controversialWITH ITS CLEAN LINES AND ORGANIC C+ Made of lightweight, durable titanium that you can wear all day +Twisted metal detail on

F // satinblackI // OX5041-0152

oakley heistTHESE LARGE, SQUARE, TECH-INSPIRED FR+ Big, bold frames made of lightweight acetate for day after day comfort + Bent ear stems

+ Metal deco at hinge takes hip to the smallest detail

F // icedlatte

I // OX1040-0152


16/18

permissiveRETRO MEETS MODERNITY IN PERMISSIVE, A SUPER WEARABLE FRAME FOR ALL OF US.+ Stress-resistant acetate and ultra lightweight C-5 material for comfort and durability + Heat adjustable ear stems for a snug yet comfortable t

+ Flattering shape and universal appeal plus custom graphics for major style points

F // black stripe

I // OX1038-0152F // tortoise stripe

I // OX1038-0252F // abalone

I // OX1038-0352F // parfait

I // OX1038-0452

F // brunette

I // OX3094-0150

noteworthySMART MEETS SEXY IN THIS CLASSIC RECTANGULAR FRAME WITH A TOUCH OF GLAM.+ Durable and ultra lightweight C-5 material for an ultra comfortable frame + Bent ear stems and adjustable nosepads keep them comfortable and secure + Paint ll detail

F // black chromeI // OX3094-0250

F // matte berryI // OX3094-0350

F // polishedchocolateI // OX3094-0450

F // purple plaidI // OX1037-0251

hearsayPRACTICAL AND FUN WITH AN OH-SO FLATTERING SHAPE.+ Rectangular frame looks good on everyone + Made of lightweight, durable, stress-resistant acetate for total comfort + Bent ear stems and heat-adjustable frame for the perfect t

F // black stripeI // OX1037-0151

F // merlotI // OX1037-0351

F // tigereyeI // OX1037-0451





17/18

DESIGNED FOR WOMEN,BY WOMEN. //

+ The Oakley Womens optical line

was re-engineered to t the unique

contours and curvature of a womans

smaller face. All of our designs were

tested on more than fty female athletes

as well as hundreds of other women

and adjusted according to their feedback.

Each style is t-tested for more precise comfort.

+ Although a different scale than

the mens, our womens line still packs

the same technology power. The frame

materials balance durability and comfort

for ultimate performance, particularly

during competition. The unique Three

Point Fit holds the lenses in precise optical

alignment for sharp, accurate vision with

no pressure points. The earsocks and

nosepiece are made with Unobtainium

for grip that increases with perspiration.

And the lenses offer 100% UV protection

and maximum impact resistance.

+ With a variety of fashion-forward

and classic styles and colors available, as

well as options ranging from prescription

to polarized, the new Oakley Womens

Collection is what active women have

been asking for and then some.

THE UV STORY:PROTECT YOUR SKIN,

YOUR EYES AND YOUR AGE. //

+ Women dont love telling people how

old they are, and if theyre careful, their

skin and their eyes wont give it away.

+ There are three kinds of ultraviolet

light, UVA, UVB and the most powerful

form, UVC. Most eyewear lenses block

some UV so they can claim UV protection.

Oakleys protection, which lters out 100%

of all UVA, UVB and UVC light, is built into

the lens material so it cant scratch off and

leave your dilated pupils exposed to a UV

leak. The lens material is called Plutonite

.

Not only does it stop every wavelength of

ultraviolet radiation from the suns

thermonuclear furnace, it also reduces

glareanother performance benet.

+ Exposure to ultraviolet radiation

can cause severe eye and skin damage,

as well as crows feet. Women who spend

thousands of dollars on skin creams and

other treatments to maintain a youthful

appearance will appreciate the preventative

barrier of our lenses, plus their shape:

curved to t the line of the eye to protect

the skin around the eyes and guard

against the tell-tale signs of crows feet.

+ For the full UV story, visit http://www.oakley.com/innovation.

TechnologyWOMENS FIT. UV.


18/18

THE HDPOLARIZED STORY:CLEARLY DIFFERENT. //

+ Polarized lenses can offer a clearer

view and reduce glare by blocking the

intensity of reected light. They are ideal

for outdoor enthusiasts and people who

are light sensitive. However, ordinary

polarized lenses can distort your view,

corrupt your vision and only minimally

reduce glare. For active women, only

Oakley can offer the protection, clarity

and color contrast you need for better

sports performance.

// SEVEN OAKLEY EXCLUSIVETECHNOLOGIESMAKE OUR POLARIZED LENSES THE

BEST ON THE PLANET.

1// HDO High Denition Optics for

zero distortion and clarity that exceeds

requirements set by the American

National Standards Institute (ANSI).

2// Infusion Molding Specially formulated

polymers are infused into our lenses and

bond molecularly for superior optical

clarity and glare protection that cant

be rubbed or worn off.

TechnologyHDPOLARIZE D. HDO .

3// Impact Resistance Gravel shoots.

Dirt ings. Sand ies. Dont stand a

chance. Our lenses and frames are the

toughest in the business passing all

American National Standards Institute

high-mass impact and high velocity

testing requirements, which is the

industry standard.

4// Hydrophobic Protected by

breakthrough technology that repels

dirt and dust, sheds water and is

impermeable to and impenetrable

by oil and sweat, lenses stay clean

from mountain to beach.

5// Axis of Polarization Ultra-precise lter

orientation offers the best glare-

reducing lenses in the world, surpassing

industry standards.

6// Polarized Emission Patented lens

technology stops glare-causing light

waves dead so sun is no longer a factor.

Our lenses achieve 99% efciency in

blocking polarized light waves.

7// Extensive Lens Options Choose from

18 different combinations for the best

balance of light transmission, contrast,

tint and glare reduction depending on

your sport or activity.

+ For even more details on our Polarized technologies,

visit http://www.oakley.com/innovation.

Documents

Novinky podzim 2010