AirAsia X: Pioneering an Aviation Revolution

低成本航空长途的先锋

Cost Advantage From Segment Focus

针对客群分类 创造成本优势

Operating Cost per Available-Seat-Kilometer

9.7

1.8

3.7

3.9

9.8

4.0 Fuel:

Non-Fuel:

BEIJING

NUMBER OF PASSENGERS (‘000)

TAIPEI SEOUL HANGZHOU

Creating New Markets Through Branding

品牌宣传 开拓市场

203

463

350

695

229

566

2

218

+127% +99% +147% +102%

Branding: The Difference

建立个性的品牌

Importance of Feeder Network

支线网络的重要性

MYANMAR

Kathmandu

SRI LANKA

Kolkata

Chennai

Bangalore

Tiruchirappalli

Kochi

Colombo

Yangon

Chang Mai

Chang Rai

THAILAND Vientiane

LAOS

Hanoi

Haikou

CHINA

Chengdu

Guilin

TAIWAN

Guangzhou

Macau

Shenzhen

Beijing

Seoul

SOUTH KOREA

Hangzhou

Clark

JAPAN

Tokyo

Osaka

Ho Chi Minh

Da Nang

CAMBODIA Phnom Penh VIETNAM

Siem Re ap

NEPAL

INDIA

Kalibo

Davao

PuertoPrincesa

Krabi

Phuket Hat Yai Langkawi Penang

Bandar Aceh

Medan

Pekanbaru

Padang Palembang

BRUNEI Kuala Lumpur

Johor Bharu

Kuching Miri

Kota Kinabalu

Balikpapan

Makassar Jakarta

Bandung

Yogyakarta Solo

Semarang

Surabaya

Bali

AUSTRALIA

Perth

Gold Coast

Sydney

Melbourne

Hong Kong

Taipei

Chongqing

PHILIPPINES Bangkok

SINGAPORE

MALAYSIA

INDONESIA

Island Paradise

Cosmopolitan Cities

Exotic Destinations

Bali Phuket Penang Langkawi

Angkor Wat Wat Phra Kaew Borobudur

Orang Utan

Sanctuary (Sabah)

Hong Kong Kuala Lumpur Bangkok Singapore

Adelaide

Busan

Shanghai

Male

6

Everest Summit 21 May 201 1

2011年5月21日登顶珠峰

Believe The Unbelievable. 相信令人難以置信的

Dream The Impossible. 梦想不可能的

Never Take No For An Answer.從來沒有說“不”的答案