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ANALYSIS OF BRAND AWARENESS ANDMARKET PENETRATION OF HCL (CDC) IN

IT INDUSTRY

AT

HCL CAREER DEVELOPMENTCENTRE, GORAKHPUR

UTTAR PRADESHINDIA.

(A Frontline Division of HCL InfosystemsLtd.

Summer Training Project Report Submitted towards PartialFulfillment of the Degree of

Master of Business Administration

Under the Guidance of:- Submitted by:-

Mr. Manoj Mishra Prashant MishraRoll No. ( 0940870032)

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CHANDRA MAULI INSTITUTE OFMANAGEMENT SCIENCES AND

TECHNOLOGY

DECLARATION

I,Prashant Mishra , a student of MBA, Programme at the

CHANDRA MAULI INSTITUTE OF MANAGEMENT SCIENCES AND

TECHNOLOGY, hereby declare that I have undergone the Summer Training

at HCL Career Development Centre, GKP under the supervision of

Mr.Digvijay Pandey ,Centre Manager, HCL CDC ,GKP from June15 to July

25, 2010.

I also declare that the present project is based on the above summer training

and is my original work. The content of this project report has not been

submitted to any other university or institute either in part or full for the award

of any degree, diploma or fellowship.

Further, I assign the right to the University, subject to the permission from the

organization concerned, use the information and contents of this project to

develop cases, ceaseless, case leads, and papers for publication and/or for use

in teaching.

Signature of the student

PRASHANT MISHRA

MBA(3 rd SEM)

Place: CHANDRA MAULI INSTITUTE OF MANAGEMENT

SCIENCES AND TECHNOLOGY

Date :

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ACKNOWLEDGEMENT

Someone has rightly said, No one can live in isolation. It is true that everyindividual needs the help of others in every work he does.

First of all I would like to express my gratitude to Mr. Digvijay Pandey

guided me with his knowledge and skill and helped me in successful

completion of the work.

I would like to thank to Mr. Digvijay Pandey for his noble inspiration, keeninterest, constant supervision and ever willing help throughout the course of this study.

I thank my Institute who has given me an opportunity to show my skills. I alsothank all my nearer and dearer ones without whose support this project wouldnot been possible.

I gratefully acknowledge the invaluable support and guidance that was provided to me by various individuals that led to the successful completion of this project. Their vision of the problem gave me enough direction to bring outa meaningful result.

I am grateful to their great support and help all throughout the project. I amthankful to them for taking out time and pointing out the multitudinous aspectsof customer service and helping me increase my learning out of the project.

I extend my sincere gratitude towards my parents, who have always

encouraged me and gave suggestions. They always stand by me. Their supporthas always motivated me.

I would heartily thank all the respondents of the survey without whose support& valuable inputs this project would not have been completed.

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Table of content

Declaration

Acknowledgement

Objective and Scope of Study

Career Opportunities in IT

Company Profile.

Introduction of HCL-Career Development Centre

Highlights of HCL

Business

Strategy

Project

Cycle

Generic Strategy

matrix

Training Program Offered By HCL-CDC

HCL Certified Network Engineer (One Year)

Oracle

JAVA

Dot

Net

HCL Certified Network Engineer (Three Year)

Facilities of HCL CDC

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HCL CDC

competitors

NIIT

IIHT

Jetking

DUCAT

DOEACC

Promotional Activities of HCL CDC.

Data Collection, Seminar, Television, Radio, Websites, News

Papers Browsers, Industrial Alliance.

Steps in Marketing Process

Research Design

Data Collection Procedure.

Data Collection Method

Targeted

Areas

Sample of

Data

Statistics and Graphs of Data Analysis

Data Analysis

Case Processing Summary

Constraints Faced

Overall Experience

Results and Conclusions

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Powerful Brand

Image

Experience team

Focus on Key Business Areas

GlobalStrategy

SWOT

Analysis

Recommendations

Bibliography

OBJECTIVE AND SCOPE OF THE STUDY

1. To find out the ways to counter competitors and increase the marketshare.

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2. To find the brand equity of the company amongst existing universe.

3. To do the competitive analysis.

4. To find out the current market share.

5. To understand ground reality of a industry.

6. To understand marketing strategy in Competitive Market.

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Company Profile

SHIVNADARFounderChairman & Chief Strategy Officer - HCL Technologies

HCL Corporation ( originally Hindustan Computers Limited ), also known asHCL Enterprise , is one of India's largest electronics, computing andinformation technology company. Based in Noida, near Delhi, the companycomprises two publicly listed Indian companies, HCL Technologies and HCLInfosystems. HCL was founded in 1976 by Shiv Nadar (chairman) & CEO of HCLCorporation is Roshni Nadar.

HCL INFOSYSTEMS LTD .

HCL Infosystems Limited is India's premier information enabling company.

Leveraging its 33 years of expertise in total technology solutions, HCL Infosystems

Limited offers value-added services in key areas such as system integration,

networking consultancy and a wide range of support services.

HCL Infosystems Limited is among the leading players in all the segments comprisingthe domestic IT products, solutions and related services, which include PCs, servers,

networking products, imaging & communication products.

Continuously meeting the ever increasing customer expectations and

applications, its focus on integrated enterprise solutions has strengthened the HCL

Infosystems Limiteds capabilities in supporting installation types ranging from single

to large, multi-location, multi-vendor & multi-platform spread across India. HCL

Infosystems Limited, today has a direct support force of over 2000+ members, isoperational at 300+ locations across the country and is the largest such human

resource of its kind in the IT business. A majority of the team members have been

specially trained in a variety of supporting solutions, the company's key focus area.

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HCL Infosystems Limited, manufacturing facilities are ISO 9001 - 2000 &

ISO 14001 certified and adhere to stringent quality standards and global processes.

With the largest installed PC base in the country, four indigenously developed and

manufactured PC brands - 'Infiniti', 'Busybee' 'Beanstalk' and 'Ezeebee' - and its robust

manufacturing facilities; HCL Infosystems Limited aims to further leverage its

dominance in the PC market. It has been consistently rated as Top player in PC

industry by IDC .The 'Infiniti' line of business computing products is incorporated

with leading edge products from world leaders such as Intel. A fully integrated and

business-ready family of servers and workstations, the 'Infiniti Global Line' is targeted

at medium and large companies to help them to manage their enterprise-related

applications. It has considerable dominance in verticals like Finance, Government, and

Education Research.The Channel Business of HCL Infosystems Limited has an extensive network

of over 2500+ resellers across 300 locations. It has actively promoted the penetration

of PCs in the home and the small office/home office (SOHO) segments, through

Beanstalk, Ezeebee & Busybee PCs and Toshiba Laptops.

HCL Infinite, with a presence in more that 35 cities, has the ability to servicearound 250 cities in its catchments area. It provides corporate networkingservices like Virtual Private Network, Broadband Internet Access, Hosting &Co-location services, designing & deploying Disaster Recovery Solutions &Business Continuity solution, Application Services, Managed SecurityServices & NOC Services over its state-of-the-art IP network to over 200corporate. With the Office Automation (OA) Division being part of it, HCLInfiniti now has an exclusive sales and support partnership with ToshibaCorporation, Japan, for its photocopier products. The product portfolio coversa range of other office automation and communication products throughalliance.

HCL Infosystems continues to invest in strong people managementinitiatives. The total employee strength as on 30th Sep 09 was 6105. Thisquarter the company has also been ranked as Best Employer 2008-09 in theIndian IT sector by IDC DQ survey.

At a time when India had a total of 250 computers, Shiv Nadar led a young

team which passionately believed and bet on the growth of the IT industry.

That vision in 1976, born out of a Delhi "barsaati" (akin to a garage start up),

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has resulted 3 decades later in creating a US $ 5 Billion Global Enterprise .

HCL is today a leader in the IT industry, employing 56,000 professionals, has

a global presence in 19 countries spanning locations in the US, Europe, Japan,

ASEAN & the Pacific Rim and a pan India presence across 360 points

To say that HCL is a household name in India today is an understatement. In

31 years of existence, the company has developed and implemented solutions

for multiple market segments, across a range of technologies, covering

customers in India and overseas.

HCL dominates the IT space as a leader. 55,000 gifted professionals, a colossal

US $4.8 Billion turnover, an international presence in 18 countries, and most

importantly a deep-rooted commitment to innovate, makes it a true

Technology Giant .

The HCL Group is today considered to be an outfit that has the knowledge and

skills in almost every part of the world of information technology. Present in

every sphere of the IT world, HCLs human resources have helped it advance

so far ahead in this fieldin India as well as abroadthat today it has grownin size and stature to become Indias top IT company, with market leadership

in different areas of operations. The group is also considered as the first Indian

transnational IT company.

An immense knowledge base and technology leadership are the keys to HCLs

ability to provide total IT solutions.

HCL started operations primarily as a hardware company when IT in India was

in a nascent stage. There were few Indian vendors then and HCL had theadvantage of positioning itself as the local hardware vendor. This meant that

the user was comfortable dealing with a local company, thus the comfort level

of users increased manifold while dealing with HCL. HCL understood the

market well, whereas MNC vendors were not so comfortable doing business in

Indian conditions and did not understand the psyche of the Indian user. Thus,

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HCL was able to expand channels at a much faster rate and increased

penetration.

Due to inherent knowledge about India, HCL was able to penetrate deep into

the government sector and tap most of the IT spending coming from various

government departments. HCL was flexible enough in pricing, its sales model

and terms and conditions, which added to the comfort of its clients. Sales

teams at HCL have always been highly objective-driven and focused on

numbers. Every month/quarter they measure the performance of our managers

by the number of times they have met the customers face-to-face.

Whether its software, hardware, training, networking, telecom, peripherals or

system integration, HCL has an answer for all your IT needsthanks to its

pool of competencies. The company also has skills in the areas of hardware,and services extend from product designing to prototyping, manufacturing and

support. Specialization in designing custom-made solutions for companies

includes application development for client/server environments, legacy

system maintenance and re-engineering, migration, systems redevelopment,

onsite and offshore software services, and facilities management.

Computer-based education using advanced learning methodology has training

on offer for novices as well as professionals, in IT and non-IT areas. A

dedicated independent vendor channel for the entire Indian mass market helps

bring technology usage closer to the individual. The group specializes in

consumer-oriented, globally applicable solutions for end-users in

manufacturing banking and financial services, and the telecom segment

,beside being a total solution provider for technology-based communication

services through satellite communication, radio communication,

local area networks as well as broad band communication. HCL has played a

major role in creating IT awareness in the country and in creating a verycompetitive environment for growth of the IT industry. The biggest

contribution of HCL in developing the Indian IT market is in terms of

introducing newer technologies and creating a market for them through

education and creation of awareness.

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All of HCLs expertise is centered around anticipating and fulfilling the needs

of the individual in all spheres of his life. The group achieves this by providing

a complete array of IT solutions that make life simpler and better. The

company has been leveraging its core competencies to develop newtechnologies and solutions that pre-empt changing consumer needs. To

complement its strengths in global state-of-the-art technology, HCL, in the

past, has had joint ventures with international corporations such as Hewlett-

Packard, Perot Systems, Deluxe Corporation, James Martin & Co., and

General Instrument, and also partners with world leaders like AT&T and

Microsoft. And finally, forming the core strength of HCL is the talent and

innovativeness of its people, which enables it to provide the right solutions at

the right time.

HCL has always been proactive in understanding the market well. Thus, it

always anticipates the market demand well in advance and offers

products/services accordingly

OVERVIEW OF THE HCL INDUSTRY

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Management Team

HCL INFOSYSTEMS Ltd

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Ajai Chowdhry

Co-Founder HCL, Chairman and CEO - HCL Infosystems An engineer by

training, Ajai Chowdhry is one of the six co-founder members of HCL,

India 's premier IT conglomerate.

J V Ramamurthy

Chief Operating Officer HCL Infosystems Ltd J V Ramamurthy has an

engineering degree in Electronics & Communications, from Guindy

Engineering College , and a Masters' degree in Applied Electronics from

the Madras Institute of Technology, both in Chennai.

Rajendra Kumar

Executive Vice President - Frontline Division HCL Infosystems Ltd. Mr.

Rajendra Kumar has been with HCL for over 30 years and has seen HCL

grow from a start up company to a gigantic conglomerate that it is today.

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Worldwide OfficesBy being locally incorporated in each country, HCL is able to serve customersas a local business, with all attendant benefits. It is also a tax-paying citizen,conforming to all local lawsand with a significant global workforce. We

believe that every part of the world has different ways of doing business and,therefore, unless we make the investment of becoming a local player, the movefrom being a mere vendor to a value-creating partner would be a difficulttransition.

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INTRODUCTION

EMPOWERING YOU TO BRING OUT THE BEST

As the fountainhead of the most significant pursuit of human mind (IT),

HCL strongly believes, " Only a Leader can transform you into a Leader ".

HCL CDC is a formalization of this experience and credo which has been

perfected over decades.

It is an initiative that enables aspiring individuals to benefit from HCL's

longstanding expertise in the space and become Industry ready IT

professionals .

To join the pampered tribe of IT wiz kids, the Career DevelopmentCentre or CDC offers a number of industry relevant courses.

It has highly qualified, professional & experienced faculty giving personalattention to students.

We offer the most modern computing facilities loaded with the latest

operating systems and software packages.

Vision Statement

"To create industry ready professionals

Mission Statement

"To provide world-class information technology solutions and services in

order to enable our customers to serve their customers better

The HCL Edge

Learn industry nitty-gritty from Top HCL professionals

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Customised and industry specific career programs

Hands on experience

After HCL CDC certification, leave behind your placement worries

HCL takes students to the core of IT fundamentals and the most advancedcutting problems .Its course modules are structured to give you the best of both

worlds, academic and hands-on.

Key Business Associates

To provide world-class solutions and services to the customers, it has formedAlliances and Partnerships with leading IT companies worldwide. HCL Infosystemshas alliances with global technology leaders like Intel, AMD, Microsoft, Bull,Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP, Scansoft, SCO, EMC,Veritas, Citrix, CISCO, Oracle, Computer Associates, RedHat, Infocus, Duplo,Samsung and Novell.These alliances on one hand gives access to best technology & products as well asenhancing the understanding of the latest in technology. On the other hand theyenhance the product portfolio, and enable to be one stop shop for all customers.

Institutional Alliances

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Highlights of HCL

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HCL Infosystems Ltd is one of the pioneers in the Indian ITmarket , with its origins in 1976. For over quarter of acentury, we have developed and implemented solutions for multiple market segments, across a range of technologies inIndia. We have been in the forefront in introducing newtechnologies and solutions. The highlights of the HCL sagaare summarised below:

Y E AR H I G H L I G H T S

1976- Foundation of the Company laid- Introduces microcomputer-based programmable calculators with wideacceptance in the scientific / education community

1977- Launch of the first microcomputer-based commercial computer with aROM -based Basic interpreter - Unavailability of programming skills with customers results in HCLdeveloping bespoke applications for their customers

1978 - Initiation of application development in diverse segments such astextiles, sugar, paper, cement , transport

1980 - Formation of Far East Computers Ltd., a pioneer in the Singapore ITmarket, for SI (System Integration) solutions

1981 - Software Export Division formed at Chennai to support the bespoke

application development needs of Singapore

1983

- HCL launches an aggressive advertisement campaign with the theme 'even a typist can operate' to make the usage of computers popular in theSME (Small & Medium Enterprises) segment. This propositioninvolved menu-based applications for the first time, to increase ease of operations. The response to the advertisement was phenomenal.

- HCL develops special program generators to speed up thedevelopment of applications

1985 - Bank trade unions allow computerization in banks . However , a

computer can only run one application such as Savings Bank, Currentaccount , Loans etc.

- HCL sets up core team to develop the required software - ALPM( Advanced Ledger Posting Machines ) . The team uses reusable code toreduce development efforts and produce more reliable code . ALPM

becomes the largest selling software product in Indian banks

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- HCL designs and launches Unix- based computers and IBM PC clones

- HCL promotes 3rd party PC applications nationally

1986

- Zonal offices of banks and general insurance companies adoptcomputerization

- Purchase specifications demand the availability of RDBMS productson the supplied solution (Unify, Oracle). HCL arranges for such

products to be ported to its platform.

- HCL assists customers to migrate from flat-file based systems toRDBMS

1991

- HCL enters into a joint venture with Hewlett Packard

- HP assists HCL to introduce new services: Systems Integration, ITconsulting, packaged support services ( basic line, team line )

- HCL establishes a Response Centre for HP products, which isconnected to the HP Response Centre in Singapore.

- There is a vertical segment focus on Telecom, Manufacturing andFinancial Services

1994

- HCL acquires and executes the first offshore project from IBMThailand

- HCL sets up core group to define software developmentmethodologies

1995

- Starts execution of Information System Planning projects

- Execution projects for Germany and Australia

- Begins Help desk services

1996

- Sets up the STP ( Software Technology Park ) at Chennai to executesoftware projects for international customers

- Becomes national integration partner for SAP

1997- Kolkata and Noida STPs set up

- HCL buys back HP stake in HCL Hewlett Packard

1998 - Chennai and Coimbatore development facilities get ISO 9001

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certification

1999

- Acquires and sets up fully owned subsidiaries in USA and UK

- Sets up fully owned subsidiary in Australia

- HCL ties up with Broad-vision as an integration partner

2000

- Sets up fully owned subsidiary in Australia

- Chennai and Coimbatore development facilities get SEI Level 4certification

- Bags Award for Top PC Vendor In India

- Becomes the 1st IT Company to be recommended for latest version of ISO 9001 : 2000

- Bags MAIT's Award for Business Excellence

- Rated as No. 1 IT Group in India

2001-Launched Pentium IV PCs at below Rs 40,000

-IDC rated HCL Infosystems as No. 1 Desktop PC Company of 2001

2002

-Declared as Top PC Vendor by Dataquest

-HCL Infosystems & Sun Microsystems enters into a Enterprise

Distribution Agreement

- Realigns businesses, increasing focus on domestic IT,Communications & Imaging products, solutions & related services

2003

- Became the first vendor to register sales of 50,000 PCs in a quarter

- First Indian company to be numero Uno in the commercial PC market

- Enters into partnership with AMD

- Launched Home PC for Rs 19,999

- HCL Infosystems' Info Structure Services Division received ISO9001:2000 certification

- Launches Infiniti Mobile Desktops on Intel Platform

- Launched Infiniti PCs, Workstations & Servers on AMD platform

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2004

- 1st to announce PC price cut in India, post duty reduction, offersEzeebee at Rs. 17990

- IDC India-DQ Customer Satisfaction Audit rates HCL as No.1 Brandin Desktop PCs

- Maintains No.1 position in the Desktop PC segment for year 2003

- Enters into partnership with Port Wise to support & distribute security& VPN solutions in India

- Partners with Microsoft & Intel to launch Beanstalk Neo PC

- Becomes the 1st company to cross 1 lac unit milestone in the IndianDesktop PC market

- Partners with Union Bank to make PCs more affordable, introduceslowest ever EMI for PC in India

- Launched RP2 systems to overcome power problem for PC users

- Registers a market share of 13.7% to become No.1 Desktop PCcompany for year 2004

- Crosses the landmark of $ 1 billion in revenue in just nine months

2005 - Launch of HCL PC for India, a fully functional PC priced atRs.9,990/-

- Rated as the No.1 Desktop PC company by IDC India -Dataquest

- 'Best Employer 2005' with five star ratings by IDC India -Dataquest.

- 'The Most Customer Responsive Company 2005'

- IT Hardware Category by The Economic Times -Avaya GlobalConnect.

- Top 50 fastest growing Technology Companies in India' & 'Top 500

fastest Growing Technology Companies in Asia Pacific' by 'Deloitte &Touche'. by 'Deloitte & Touche'

- '7th IETE -Corporate Award 2005' for performance excellence in thefield of Computers & Telecommunication Systems by IETE.

- 'Best Bhoomi Brand 2005' by 360 magazine

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-in the PC category-in the LCD Monitor category.

- India 's 'No.1 vendor' for sales of A3 size Toshiba Multi FunctionalDevices for the year '04 -'05 by IDC.

- Toshiba Super Award 2005 towards business excellence indistribution of Toshiba Multifunctional products,

- Strategic Partners in Excellence' Award by Infocus Corporation for projectors.

- 'Most valued Business Partner' Award for projectors by InfocusCorporation in 2005

2006 - 75, 000+ machines produced in a single month

- HCL Infosystems in partnership with Toshiba expands its retail presence in India by unveiling 'shop Toshiba'

- HCL Infosystems & Nokia announce a long term distribution strategy

- HCL the leader in Desktops PCs unveils India's first segment specificrange of notebooks brand - 'HCL Leaptops'

- IDBI selects HCL as SI partner for 100 branches ICT infrastructurerollout

- HCL Infosystems showcases Computer Solutions for the RuralMarkets in India

- HCL Support wins the DQ Channels-2006 GOLD Award for BestAfter Sales Service on a nationwide customer satisfaction surveyconducted by IDC

- HCL Infosystems First in India to Launch the New Generation of High Performance Server Platforms Powered by Intel Dual - Core Xeon5000 Processor

- HCL Forms a Strategic Partnership with APPLE to provide Sales &Service Support for iPods in India

- HCL Infosystems rated as number one Desktop PC Company by IDC,sixth year successively

- HCL Infosystems sustains its commercial Desktop PC leadership for

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the fifth consecutive year

- HCL launches "trusted ICT infrastructure platforms" for the BPO-ITeS segment

- HCL launches India's first High Performance Enterprise Server Platforms powered by dual core Intel Itanium processors

- HCL creates Dual Core Xeon Server at a price point of RS. 43,900/-

- HCL completes 30 years in India

- HCL in association with The Music Academy, Madras brings 'HCLConcert Series' to Chennai City

- Enters into partnership with Casio

- HCL establishes its manufacturing facility at Uttaranchal

- HCL launches Beanstalk 2007 collection. A range of four new HCLBeanstalk Dig life-enablers, Beanstalk Nano, Beanstalk Slim, Beanstalk Lifestyle & Beanstalk Dominator

2007 - HCL introduces eco-efficient Notebook PCs complying with RoHSdirective

- HCL unveils initiative to create industry ready ICT professionals-launches HCL career development centres

- HCL launches data-centre in a box - a simplified IT infrastructuresolution in a box targeted at small and medium enterprises

- HCL breaks the one terabyte storage barrier in computers-launchesIndias first one terabyte personal computer

- Kodak and HCL ink agreement to distribute digital cameras in India

- HCL launches Indias first multilingual POS printer HCL star - TSP700, designed exclusively for the needs of rural retailers

- HCL unveils enterprise class 16 core server - Indias first server with16 computing cores in a 7- inch (4u) form factor

- Launches a new range of eco-efficient desktop PCs, complying withRoHS directive

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- HCL launches NETMAX; suite of networking products and solutionsexpands its portfolio for emerging enterprises

- HCL announces '360-degrees technology refresh program'- newinitiative aimed at capturing latest trends in technology and delivering

them to Indian enterprises- HCL announces launch of its workstation 2008 series for MCAD andDCC professionals

2008

- HCL unveils the future of personal computing. Launches nextgeneration, ultra portable, Sub Rs. 14,000/- laptops MiLeap Series for the first time in India

BUSINESS STRATEGY

The identification of a strategy based on competitive advantage has attracted

growing attention on strategy and strategic management Is or Ans off business

strategy specify:-

1) Firms product-market position.

2) Directions in which the firms seeks to grow and change

3) Competitive tools it employment.

4) Means by which it enter new market.

5) Manner in which it configure it resources.

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DECIDING THE ADVANTAGEOUS FACTOR IN INDUSTRY

Once we understand the mechanism of the market we wish to compete, next

step is to decide how to make the best use of our potential advantages. The

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enterprise must decide how to position itself so as to achieve sustainable

competitive advantage

GENERIC STRATEGIES MATRIX

This matrix permits to choose a marketing stance within one of the four boxes

which are made available within the two dimensions of the competitiveadvantage and competitive scope.

COMPETITIVE ADVANTAGE

A lower cost strategy is based on the pursuit of cost leadership n a given

industry through exploitation of lower input costs , greater efficiency and that

comes from undertaking a succession of projects in a variety of operating

environments.

The traditional emphasis on price competition through differentiation does not

necessarily mean that clients are obtaining the best possible deals as a result

comprehensive marketing strategy has been increased as a result of growing

demand for informational technology

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Competitive scope

According to Porter extends the positioning concept in to the second

dimension by adding further variable which he describes as competitive scope.

An example of the choice of competitive scope in information technology is

the decision whether to take full responsibility for projects as marketer in

either case there will be further choice between pursuing competitive

advantage through lower cost or differentiation

Training Programs Offered By HCL-CDC

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PRODUCT LINE OF HCL CDC

HCL Certified Network Engineer (HCNE)(module 1 to 7 covered in HCNE course)

COURSE DETAIL DURATION-1 Year Module -1Computer Hardware & Networking1. Introduction to Basic Electronics2. Number Systems3. Computer Architecture4. PC Assembling & Disassembling5. PC

maintenance and Troubleshooting6. Peripheral Devices and Troubleshooting

7. PC Communication8. PC Operating System9. Basic of Networking

Module-2Advance Networking1. Basic of Networking2. Networking Architecture and Technology3. Networking Operating Systems4. Network Support and Implementation5. Wireless Technology

Module-3Server1. Server Technology2. Server Operating System3. Server Administration4. Server Troubleshooting5. Disaster Recovery

Module-4

Security1. Introduction to Security2. Security Technique3. Security Infrastructure4. Protocols/ Topologies

Module-5CCNA

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1. 640-821Introduction to CISCO Networking Technologies2. 640-811Interconnecting CISCO Networking Devices

Module -6MCSE

Networking Systems core Exams1. 070-290Managing and Maintaining a Microsoft Windows Server 2003Environment2. 070-291Implementing, Managing and Maintenance a Microsoft Server 2003 Network Infrastructure3. 070-293planning and Maintaining a Microsoft Windows server 2003

Network infrastructure4. 070-294Planning Implementing and Implementing and Implementing aMicrosoft Windows Server 2003 Active Directory Infrastructure5. Client Operating System070-270Installing, Configuring and Administrating Microsoft Windows XP-Professional6. Design070-298Designing a Microsoft Windows Server 2003 Active Directory and

Network Infrastructure.7. Elective Exam070-298Designing Security for a Microsoft Windows Server 2003 Network

Module- 7RHCE1. RH-303-Red Hat Linux Essential s2. RH-133-Red Hat Linux System Administration3. RH-253 Red Hat Linux Network and Security

Module-8Notebooks1. Introduction to Notebooks2. Design and Architecture3. Notebook Technology4. Diagnostics and Troubleshooting5. Wireless Technology

HCL CAREER DEVELOPMENT CENTRE

COURSE STRUCTURE (ORICLE)

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We at HCL-Career Development Centre are very proud to say that we are providing course of oracle (DBA Track) for every one. This course comprisesof 4 modules

Module 1. Introduction to Oracle 9i SQL

Module.2. Fundamental -1 (Architecture)

Module 3. Fundamental -2 (Backup and Recovery)

Module 4. Performance tuning

The total 4 module will be completed in 4 month. If you want to pursue any of the modules then you are welcomed. After completion of the first two modulesyou will be OCA (Oracle Certified Associate ) and after you complete the resttwo modules you will be called OCP (Oracle Certified Professional).

Advantages of Doing DBA from HCL

Oracle tie up 40% discount on all Oracle Global Certification Exams Participation Certificate from Oracle HCL Certificate Original Course Material from Oracle University Oracle certified Faculty This course is being tough by other institutes, but we are not aninstitute. We are industry. We know what skills you require in an

organization.In other words an industry will teach you in a better way because wehave industrial experience. We provide you a big benefit and that is here you come to knowOracle 9i., 10i, and as well as 11i.

Total Duration of the Course 4-5 month

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ADVANCED TRAINING & CAREER DEVELOPMENT PROGRAM

HCL Certified Software Professional- JAVA

Module 1 Core JAVA 50 hours (1.5 Month)Certified Core JAVA1. Getting Started2. Object Oriented Program3. Identifiers, Keywords, and Types4. Expression and Flow Charts5. Arrays^. Class Design7. Advance Class Features8. Expectation9. Text Based Application10. Building Java GUIs11. GUI Event Handling12. Threads13. Advanced Input Output System

Module 2 Advance JAVA 50 hours (1.5 Months)Certified Advanced JAVA J2EE1. Building Java 2 Platform Enterprise Edition Application2. Distributed Object Communication3. Servlets

Java BeansEJB-StatelessEJB State fullEJB Entity

4. Listeners and Attributes5. Sessions6. JSP7. JDBC8. Struts9. Model View Controller

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ADVANCE TRAINING & CAREER DEVELOPMENT PROGRAM

HCL Certified Software Professional

Dot Net (Microsoft)

Module one learn the basic of dot net Framework

1. Learn Object Oriented Programining Concept Using VB.NET and VC#2. Designing and Implementing and Administrating Data Bases3. Implement Database Connectivity through ADO.NET4. GUI Application Developing Using Dot net Framework 5. Developing Database Application Using ADO Dot Net6. Windows Application Development using VC# Dot Net7. Design Application Components using assemblies

Module-2

Explain Client/ Server and HTTP concepts

1. Creates and Implement ASP Pages2. Access Database using ASP3. Move from ASP to ASP Dot NET4. Use ADO .NET for data base handling using ASP .NET5. Create and Implement ASP .NET Control6. Developing Database Application Using ADO .NET and XML

HCL CERTIFIED NETWORK ENGINEER (HCNE)FOR- 10 +2 / Undergraduate, Are you tried of the routine IT Training ?HCL, India top IT company offers you first of its powerful & flexible trainingmodules . Successful completion of each module assures you a rewardingcareer you always dream of .

Duration 3 year Year 1 HCNA (HCL Certified Network Associate)

Module 1Computer Hardware & networkingIntroduction to Basic electronics

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Number System sComputer ArchitecturePC Assembling and disassemblingPC Maintenance & TroubleshootingArchitecture and technologyPeripheral devices and troubleshootingPC communicationPC Operating SystemBasic of Networking

Module 2- 80 hoursAdvance NetworkingBasics of Networking

Networking operating systems Networking Support and ImplementationWireless Technology

MCSA NETWORKING SYSTEM CORE EXAMS070-290Managing and Maintaining a Microsoft Windows Server 2003Environment070-291Implementing, managing and maintaining a Microsoft WindowsServer 2003 Network InfrastructureCLIENT OPERATING SYSTEM070-270Installing, Configuring, and Administration Microsoft Windows XPProfessionalELECTIVE EXAM070-284Implementing and managing Microsoft Exchange Server 2003

YEAR 2-HCNPHCL CERTIFIED NETWORK PROFESSIONALS

ADVANCE COURSE 300 Hours

Module 4-0 hours

MCSE

1. 070-293planning and Maintaining a Microsoft Windows server 2003 Network infrastructure2. 070-294Planning Implementing and Implementing and Implementing aMicrosoft Windows Server 2003 Active Directory Infrastructure3. Client Operating System070-270Installing, Configuring and Administrating Microsoft Windows XP-Professional4. Design070-298Designing a Microsoft Windows Server 2003 Active Directory and

Network Infrastructure.

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Module 5- 80 hours

CCNA

1. 640-821Introduction to CISCO Networking Technologies2. 640-811Interconnecting CISCO Networking Devices

Module 6 70 hours`RHCT1. RH-303-Red Hat Linux Essential s2. RH-133-Red Hat Linux System Administration3. RH-253 Red Hat Linux Network and Security

Module 7 - 50 hours

Notebook and Wireless Technology- Level 2

YEAR 3- HCNE

HCL CERTIFIED NETWORK ENGINEERING

Expatriation -300 hrs

Module 8- 50 hrs

RHCE

RH-253 Red Hat Linux Network and Security

Module 9- 100 hrsCWNA

Client visit and Industrial Visits

Module 10 - 50 hours

Notebook and wireless Technology-Level 3

Module 11 -100 hrs

Projects

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FACILITIES

Facilities

We offer the most modern computing

facilities loaded with the latest operating

systems and software packages. The

classrooms are equipped with complete

audio-visual tools & accessories. We have

highly qualified, professional experienced

faculty giving personal attention tostudents. The courses are highly

customised and industry specific.

Infrastructures

We offer a bustling, vibrant and

convenient environment to the student

community of the institute. The

infrastructure we provide is truly worldclass. So come join the HCL CDC and be

a part of the most happening industry.

HCL-CDCs COMPETETORS

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1. NIIT

2. IIJT

3. APTECH

4. DOEACC

5. IIHT

6. JETKING

Promotional Activities of HCL-CDC

Data collection :- This is the first step of promotional activities and this is veryeffective way of promotions per my experience no way is so much effectiverather than direct interaction. Because anyone can ask any query or doubts. Seminars at HCL-CDC Centres :- Through the tele-calling we invite thecandidates for attending the seminar. So that we can able to expose our qualityeducation, Products, Services, facilities.

Television Advertising :- There are various local television channels throughwhich we can expose our products and services . So that everyone can awareabout HCL-CDC products and services. Through this medium we can exposeto their parents.

Radio

News Paper

Inserts in News Paper

Executives

Websites

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Browsers

College Visits

Seminar in Colleges

Institutional Alliances

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STEPS OF MARKETING PROCESS

Planning of data collection

Decide target areas

Collect data through questionnaire, seminar

Computerized collected data

Calling on data to invite for seminar, counseling, and for promotion

Deliver seminar and counseling

Interested candidates take admission

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HCL provide them practical learning as per requirement

At time of completion HCL take a domain test and aptitude test.

Selected students send for interview in various IT companies for placement

Rejected students are trained for qualifying this test

Now they are also sending for interviews and placements

RESEARCH DESIGN

The research was design in such a way that all the probable customers and the

potential buyers can be covered during the research so as to get the accurate

information and feedback from the respondents.

The research was divided in the following phrases:-

1) The respondents were segmented.

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2) The target customer was identified and approached.

3) Questionnaires were filled by the respondents.

4) Information analyzed and decoded.

5) Conclusion Drawn

For the research I used the exploratory research .

Exploratory research is a initial research conducted to clarify and define thenature of the problem. Exploratory research provides insights into andcomprehension of an issue or situation. It should draw definitive conclusionsonly with extreme caution. Exploratory research is a type of Research conducted because a problem has not been clearly defined. Exploratoryresearch helps determine the best research design, data collection method andselection of subjects. Given its fundamental nature, exploratory research often

concludes that a perceived problem does not actually exist.Exploratory research is a useful preliminary step that helps ensure that a morerigorous, more conclusive.

Sampling DesignFor collection of samples out of whole universe, I have selected judgmentalsampling and simple random sampling. Now I would like to define what is

judgment or purposive sampling.Judgment/purposive samplingIt is a no probability sampling technique in which an experienced individual

selects the sample based upon some appropriate characteristic of the samplemembers, during the canopy setup I used this type of sampling.I have mentioned this type of sampling because, I have to collect informationfrom the person having same characteristics like:-

A person should below 25 years.

Looks like a student.

Simple random sampling

It is a type of sampling in which each element of population has equal chanceof getting selected. During door-to door and data collection I used this type of sampling.

Sources of dataThe data inputs mainly taken from one-to-one interaction , door-to-door,canopy, through HCL professionals and through secondary sources likeinternet etc.

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http://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Research

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Primary source of dataThe primary data that I collected was the first hand information which Ireceived through:-

Questionnaire.

Canopy setup.

Door to door activity

Data collection.

Seminars

This primary collection of data take place by the help of simple randomsampling and through judgment sampling.

Secondary collection of dataSecondary data involved in my research is the information that is collectthrough various sites on internet, from marketing executives, through centrehead, reference books, insert, prospectus, leaflets and through my pals.

Data collection methods and toolsData for my research collected through various methods & tools like:-Primary data

Questionnaire through personal interaction.

Door-to-door activity.

Canopy setup.

Calling.

Personal approach.

Seminars

Secondary data

Through internet and HCL official websites.

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Books and Literature

Brochures, pamphlets, inserts etc.

Through database proving agencies.

Data Collection Procedure

The data collection procedure used was semi-structured questionnaire method.

A thorough research was also undertaken to gather information. The analysis

of the data collected was done on a piece-by-piece basis with help from the

guides.

Data Analysis Method and Interpretation

Data was processed under SPSS Software. About 113 samples were collected

and analyzed through it. Frequencies, Cross tabulation and inter comparison

was done to interpret the data.

Sample of Data

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1

Name Mobile no. Qualification

1 Pankaj kumar 9718403996 B A 2 nd year 2 Anurag ratna 9911273223 B.Tech 3 rd year

3 Vikram singh 9450287408 MCA 1 ST year 4 Nitu singh 9899143396 B.Tech 3 rd year 5 Gaurav Sharma 9873711603 B.Tech 3 rd year 6 Jaikrit singh rawat 9811586224 B.Tech 3 rd year 7 Abhinav dahnd 9312114025 B.Tech 1 rd year 8 Ira singh 9990958515 B.Tech 3 rd year 9 Urvashi jaiswal 9891366118 B.Tech 3 rd year 10 Krisna maurya 9718212237 B.Tech 3 rd year

11 Dhawal 9999413380 B.Tech 2 rd year 12 Anoop banswar 9911303207 B.Tech 2 rd year

13 Prateek kumar jaiswal 9718017008 B.Tech 3rd

year 14 Anikit gupta 9718017008 B.Tech 3 rd year 15 Alok kumar singh 9911640577 B.Tech 3 rd year 16 Rohit garg 9871496289 B.Tech 3 rd year 17 Amit puri 9350957302 B.Tech 2 rd year 18 Pankaj kumar singh 9971965750 B.Tech 2 rd year 19 Deepak gupta 9990768051 B.Tech 3 rd year 20 Naveen negi 9891259725 B.Tech 3 rd year 21 Ashish verma 9899372937 B.Tech 3 rd year 22 Ankit pradhan 9990423101 B.Tech 3 rd year 23 Kshitij Srivastav 9911549236 B Tech 2 nd yr IT24 Gagan barawal 9810531832 MCA 2 nd yr

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ANALYSIS OF DATA

For the analysis of data I choose 100sample from whom asked few questions.

For data analysis and interpretation graphs and pie charts are mentioned below:-

Q.1 Do you know, what is the hiring rate of I.T. sector in India?a) 2 people/min b) 5 people/min c) 10 people/mind) cant say.

2 PEOPLE/MIN. 255 PEOPLE/MIN 2010 PEOPLE/MIN 10CANT SAY 45Total 100

Q.2 Do you know that HCL is having academic partnership withMICROSOFT, REDHAT, IBM, BSNL, PROMETRIC?

a) yes b) no

Yes 20No 80Total 100

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Q.3 Have you ever heard about HCL CDC (career development centre)?a) yes, b) no


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Q.4 Do you know HCL CDC provides training with stipend & thenplacement in renowned I.T. sector companies?

a) yes b) no


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Q.5 Do you know that HCL CDC has highest placement rate as compareto its competitor?

a) yes b) no


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Q.6 Would you like to join a world class training in HCL CDC(career development centre) along with a handsome stipend?

a) yes b) no


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These questionnaire showing that there is very less awareness is thereabout the HCL CDC, on which we are working.

Constraints Faced

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During the period of the training I have gone through with manyconstraints such as:

Municipal bodies are not allowing in setting up our canopy as per the required location.

To convince the students of under-graduation and 12 th pass outwhich was quite impossible to attract because 12 th student was waitingfor result and undergraduates are not willing to join two courses at atime..

We hardly able to found single person in between 1 to 5 p.m.

People are not giving their correct information, because theyhave fear that after giving their information the HCL CDC calling

person make frequent calls on their phone number.

My other team member was not so energetic, they are notconcerned for their training due to which I faced so many problems.

Sometimes respondents do not give a response or give partialresponse. It is called non response error. The reason may be lack of knowledge or unwillingness to answer.

Overall Experience

I have been under the marketing executive of HCL CDC, and performing the

same tasks which has to perform by all the fresher recruited person have to perform in HCL CDC.I was under the marketing department of HCL CDC, here my job was to createawareness and increase walk-ins for the centre by the help of various tools of marketing, major work which I have to perform was:-

Collection of data.

Calling to the data collected.

Canopy setup.

Door-to-door activity. House calls.

Seminars.

If the centre located in a market area, then it would be very easy to collectdatabase as well as walk-ins to the centre.

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My work can be in better manner if they provide me a feasible opportunity toearn some handsome incentive.

Apart from that so many other related aspects of marketing, without whom no business cant survive for a long period of time.

I have learned various aspects of organization and marketing like:-

Likewise food, clothing, shelter is the basic need of a man, assame as regular growth and brand awareness is the basic need of anorganization to achieve growth in market over a long period of time.

Customers perception and thinking are different from eachother, so we have to sell and convince them according to the individual

need. Team work plays a crucial role in an organization.

Company just want result otherwise you are fired.

How to handle pressure.

Action without planning and strategy always goes againstyou.

Promotional activities plays a vital role in organization.

We cant recognize our customer easily, they can be in anyface or appearance.

In marketing we always have to be innovative and active.

The overall learning and experience will surely help me in my future as I will be aware of certain things of organizational behavior, marketing management,customer relationship etc.By the help of this training I will not be new for any organization, as I caneasily cope up with internal as well as external environment of the company.This training gives me the taste of corporate sector that how we can survive inthis competitive environment which is necessary to understand.

Result and conclusion

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Powerful Brand Image

HCL has a strong brand image in India and abroad. It has invested in building

a brand recall in the minds of its customers through advertising a products.

HCL brand image coupled with its strong customer relationship and cutting-

edge solutions have helped the company in creating value for its clients. It has

collaborated with many companies whose products and solutions are in line

with its business segments, such as Nokia in telecom, AMD in hi-tech

solutions to provide better customer services. Brand image was leveraged by

HCL

Experienced Team

One key differentiator that helps HCL to stand apart from its peers has been itssuperior human resource quality. The team carried with it a rich and diversified

experience. This ensured a thorough understanding of client requirements. The

company also lays special emphasis on developing the skills of its employees.

It provides regular training to its employees for developing their skills. The

experience and sound domain knowledge equips employees with an in-depth

understanding of problems and helps in providing quality inputs that lead to

better quality solutions for its customers.

Blended Solutions

HCL has been able to offer its different services under one umbrella. There is a

synergy between the different operations of the company. It is among the few

companies that provide support services to its clients through its office located

in Ireland .The company leverages its support operations in Ireland and inIndia to provide valuable support solutions to its clients. It provides support

solutions for its European clients through its Ireland centre due to local skill

presence. The centre transfers its low-end functions to its sister operations in

India, thus freeing its resources to concentrate on high-end functions.

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Focus on Key Business Areas

The company has focused on five major vertical markets - Banking and

Financial Services, Life quality Sciences, Retail, Telecom, and Hi-technology.

These verticals form the core operational strength of the company. It has

concentrated in these verticals ,which have in return facilitated the company to

be a strong niche player in these verticals. The company provides solutions to

its various clients in banking and financial services, which include the

insurance sector (AA Insurance Service), the retail sector (DSG International

Plc) and the telecom sector (British Telecom).

Global Strategy

The company has established subsidiaries across the globe to sustain growth. It

has set up subsidiaries in the USA, Japan, the UK and Australia etc. which

aided in penetrating the global market. The company believes in the

philosophy of think global and act local. Its global delivery system is based

on the strength of its local employees, who understand the geography of its

subsidiary and provide services in collaboration with its technological

competence.

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SWOT ANALYSIS of HCL CDC

Recommendation

1

SWOTSTRENGTH :-

Providing complete

integrated solution

to the

corporate.

WEAKNESS:-

Loss of leadership

over VSAT

services.

OPPORTUNITY:-

Large corporate

who want both

network and

bandwidth to be

provided from a

single window.

THREAT:-

Companies, which

are providingsame range.

KEY STRENGTHS

Strong market

understanding

Pro-active

understanding of the

market demands

Flexibility in fulfilling

customer needs

First-mover advantagedue to its pro-activity

Reach in terms of

geography

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The art and craft of career development should be clearly understood. The art

(strategy) should be clearly drawn on the canvas and the craft

(implementation) precisely delivered. Developing a PROPAGATE (Product,

Risk, Opportunities , People, Appetite, Geography (Place), Attributes, Training

& Education). Following are important ingredients of the matrix:

Product

Risk

Opportunities

People

Appetite :.

Geography

Attributes

Training :

Education :

Developing and implementing a robust PROPAGATE matrix will definitely

give a new direction to HCL Education

BIBLIOGRAPHY:-

1. www.hcltech.in

2. C.R.Kothari

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3. Internet(Wikipedia)

4 www.hclcdc.in

5. www.hclinfosystems.in

6.www.niit.com

7.www.ducat.com

8.www.aptech.com

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