Blogging Made Simple

Using the Real Access Pro Blogging Platform to Gain Better Status In Less Time for Less Money

Let’s Learn How to Spring Forward in Our Real Estate Business

Why this Image is Important

Hubspot’s Chief Revenue Officer Mark Roberge If he was a real estate professional – his two goals would be (and how to accomplish in 4 steps)

Re Cap

• On Tuesday we learned – Companies that blog gain clients and customers – Blogging is great for Page One Search Rankings

• Clients and Potential Clients – Find us on the internet – See us as an Expert – Call and give us money (commission checks)

Therefore

Blogging makes us money

Today

We Learn

HOW

to Blog

Simple Things First

• We should we blog at – In order of preference

1. Our own website (it does us the most good) 2. Real Access Pro Property Blogging System (PLOG) 3. Active Rain 4. Google Blogger

What is Blogging

• Blogging is a collection of subjects and content, links, media, and video all revolving around one central theme

• Our central theme

Us as Real Estate Agents (or Related)

Where to Start

• Sit down at your computer – Or with a legal pad

• Turn on the computer

• Start to Type (or write)

Subject Matter

• But what I am going to write about?

• Answer (Anything)

• Properties for Sale • Questions & Answers

Resource 75 subjects to blog about http://bit.ly/1kLiKx0

Some Subjects • A story about your neighborhood • Local business, and send them a copy. • Your pet • Go through your email, is there a question

or comment from one of your clients that can be made into a post?

• Listen to your buyers and sellers, they give you blog food.

• (Good or Bad) Conversations with other agents can be a source of great content

• Architecture or housing styles in your area • Historic buildings • Market statistics for your area, including

average prices and absorption rates • Read the blogs and look for ideas to build

on or spin a new idea from.. • Take a picture write a post. • Home maintenance

• Things that go wrong with real estate sales

• Home owners insurance • Gardening and landscaping • Your city council • A new development • Lofts • Decorating ideas • Real estate industry news - with your

own unique commentary • Mortgages news • Interest Rates • Credit scores • Consumer hoaxes and scams • First time home buyer programs • Working with seniors • Schools

Resources Links for Subjects

http://realestatetomato.typepad.com/the_real_estate_tomato/2007/07/food-for-fodder.html http://activerain.com/blogsview/2685091/blogging-ideas?page=2 http://activerain.com/blogsview/2683551/blogging-topics-and-events-for-2012-are-you-ready- http://activerain.com/blogsview/4320988/what-blog-posts-get-people-calling-you-in-the-rain-best-topics (best article includes traffic views)

Other Resources

• Houselogic.com • Realtor.com has some articles

Real Access Pro Plog Platform

Real Access Pro Plog Platform

Real Access Pro Plog Platform

1. At the Properties panel 2. Clicks on the tools icon (the wrench) 3. Right column, towards the bottom, look for Website links

Real Access Pro Plog Platform

Pick the date you wish for your blog to post (or become visible) Can be now or future

http://agentmarketing.com/blogs/1376119721/1/5-bedroom-home-for-sale-in-MCLEAN.html

But Are these Steps Enough ?

• As Conny (one of the members of the grasshopper pro group) said:

“ I searched for my listing and could not find it on the front of the internet. Your marketing was one page 9. “

But Are these Steps Enough ?

• Very Valid and Great Point

• Come back on Tuesday when I discuss techniques that will get your listing (or other content on Page 1 in 24 hours or less

What is Content Optimization

Satisfying certain requirements of content structure

SO THAT We (our content / listings / etc) are found on the top on the internet haystack

Search Phrase “Fsbos yardley pa” 142,000 results Spot # 8 on page 1

Basic Steps of Content Optimization

• Keyword Determination – What search words or search phrase do you want

to be found for – How quickly do you want to be found

• Words to Bold, underline, italicize • Linking to the internet

Thanks for Attending

Presenter: Chuck Ward Director of Marketing and Training Real Access Pro 888-884-0303 helpdesk (at) realaccesspro.com chuck.ward (at) realaccesspro.com