April 21st , 2017

Nechell Bonds & Jimi Sode

Recruiting Under-represented Students @ MSUMSU DIVERSITY RECRUITMENT PLAN

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•First-Time New in College Profile (Fall 2016)• Total Students - 3,126

• Black or African American - 150 (4.8%)• Hispanic or Latino - 123 (3.9%)• More than one Race – 131 (4.2%)

• White or Caucasian – 2,642 (84.5%)

Our Current Climate

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• 250 High Schools• Kansas City, Saint Louis, Suburban Chicago, Chicago City

•Historically Under-Represented Students

•Key Partnerships• Access Programs• Top 25 Segment Schools

RECRUITING UNDER-PRESENTED STUDENTS TO MSU

Our Target Audience?

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•Programs• Wyman• Kauffman• College Bound

•Recruitment Strategies• Summer Visits

RECRUITING UNDER-PRESENTED STUDENTS TO MSUKey Partnerships – Access Programs

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Targeted schools - How are they defined?

• ACT score sender behavior and potential within and ACT EIS segment to receive additional scores

• Application and yield data shown from previous 3-year recruitment cycle

• Inquiries from previous 3-year recruitment cycle

• Admissions Counselor relationship and experience

• New! Forecast Plus statistical model score and SMART approach model score

RECRUITING UNDER-PRESENTED STUDENTS TO MSU

Key Partnerships – Top 25

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RECRUITING UNDER-PRESENTED STUDENTS TO MSU

SMART Approach Model

0%5%

10%15%20%25%30%35%40%45%50%

0.00-0.09 0.10-0.19 0.20-0.29 0.30-0.39 0.40-0.49 0.50-0.59 0.60-0.69 0.70-0.79 0.80-0.89 0.90-1.00Model Score

Distribution of Model Scores

Enrolled Non-Enrolled

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RECRUITING UNDER-PRESENTED STUDENTS TO MSU

SMART Approach Model

0

100

200

300

400

500

600

700

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

0.00-0.09 0.10-0.19 0.20-0.29 0.30-0.39 0.40-0.49 0.50-0.59 0.60-0.69 0.70-0.79 0.80-0.89 0.90-1.00

Enro

llees

Enro

llmen

t Rat

e

Model Score

Enrollment Rate and Enrollees by Model Score

Enrollees Enrollment Rate Avg. Enrollment Rate

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• Recruitment Strategies• High School Visits

• Relationship Building• Counsel Students on Admission Policies & Steps to

Enrollment• Publicity Opportunities

• Mini Application Fairs• Application Fee Barrier• One-Stop-Shop

RECRUITING UNDER-PRESENTED STUDENTS TO MSUKey Partnerships – Top 25

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• High School Counselor & Community Based Organizations• Bus Tours

• Campus Visit Barrier• Application Status Update

• Lower the # of Incomplete Applications• Alumni

• Host Program• Lunch and Learn

RECRUITING UNDER-PRESENTED STUDENTS TO MSU

Important Stakeholders

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•Diversity Recruitment Landing Webpage• Effective way update & distribute information to all audiences

•Social Media Targeting• Connect with students through a commonly used medium

•Telecounseling• Phone call campaigns with ‘Call-To-Actions’ for prospective

students

RECRUITING UNDER-PRESENTED STUDENTS TO MSUCommunication – Web, Digital and Voice

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•University Ambassador (UAs)• Serve as the face of the University by providing tours to visitors• Increase the number of diverse applicants

•Advisory Group• Giving students a voice in the recruitment of diverse students• Aid in Social Media Post, and Improvement in various

strategies

RECRUITING UNDER-PRESENTED STUDENTS TO MSUCampus Collaboration – Current Students

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Scholarship Interview Days• Interviews

• Faculty serve as interviewers on important Scholarship Days

•Faculty and Department Participation• Student and Families are able to visit with

Departments and Faculty

RECRUITING UNDER-PRESENTED STUDENTS TO MSU

Campus Involvement - Faculty

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• Increase # of Diverse Applicants

• Decrease # of Incomplete Applicants

• Increase # of IELS Applicants

• Increase # of Diverse Admits

RECRUITING UNDER-PRESENTED STUDENTS TO MSU

Diversity Recruitment Goals

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Diversity Recruitment Plan’s Importance

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Diversity Recruitment Plan’s Importance

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We are happy to take questions???

Thank you for Attending!