Lean StartupGrace Ng
Designer FounderLean Startup Machine
@uxceoTuesday, February 4, 14
98%@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
$1.2 M2 Years
@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
Pivot!
@uxceo
Tuesday, February 4, 14
Textual search is limiting. How can I search a visual query?
@uxceo
Tuesday, February 4, 14
Photo Q&A App
@uxceo
Tuesday, February 4, 14
Minimum Viable Product - Small experiment that can prove the validity of your idea
- Tests your Riskiest Assumption
@uxceo
Tuesday, February 4, 14
Do people even have visual questions to post?
Riskiest Assumption: Have photo Qs to post.
Ask Question
Upload Photo
@uxceo
Tuesday, February 4, 14
What kind of bird is this? (Is it even a bird??)
@uxceo
Tuesday, February 4, 14
Will there be people who are able to answer the photo questions that are posted?
Riskiest Assumption: Someone can answer within given time.
@uxceo
Tuesday, February 4, 14
Visual Q&A@uxceo
Tuesday, February 4, 14
Will this scale? Can this be replicated?
@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
I Don’t Care...
@uxceo
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
$1 M2 Years
@uxceo
Tuesday, February 4, 14
Customer psychology is the gem of a successful startup
Tuesday, February 4, 14
“Customers don't care about your solution. They care about their problems.”
- Dave McClure
Tuesday, February 4, 14
Need Finding...@uxceo
Tuesday, February 4, 14
STEP 1: Who is your customer?
Tuesday, February 4, 14
@uxceo
Tuesday, February 4, 14
STEP 2: What is his/her problem?
Define Your Problem Hypothesis
@uxceo
Tuesday, February 4, 14
PROBLEM• Must be specific to the person!
INCORRECT:• “People are not recycling” is not a problem someone has
CORRECT:• “Forgets the day of the week for collection”• “Confused how to sort plastics”
• Two similar but different problems
Tuesday, February 4, 14
SOLUTION
Do not define until the problem is validated
Why? Because every problem has multiple solutions
@uxceo
Tuesday, February 4, 14
STEP 3: What do you test?Plan your Experiment (MVP)
@uxceo
Tuesday, February 4, 14
What must we learn?
What are the Core Assumptions of our business?
Prioritize: Which Assumption is the Riskiest?
@uxceo
Tuesday, February 4, 14
What assumption must we validate?
UnknownKnown
Crucial
Not CrucialTuesday, February 4, 14
What do we build to test?
1.Exploration -> reproduce problem2.Pitch -> collect currency3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
@uxceo
Tuesday, February 4, 14
How do we measure result?
Decide on the weakest outcome you will accept as validation
Called the Minimum Success Criteria
@uxceo
Tuesday, February 4, 14
STEP 4?
@uxceo
Tuesday, February 4, 14
Todd!
Get Out of the Building!
And interview your customers!
Tuesday, February 4, 14
STEP 5: What did you learn?
Analyze Results
@uxceo
Tuesday, February 4, 14
What happened?VALIDATEDBrainstorm and test next RA(NOTE: if you validate with the wrong customers, it is not validated)
INVALIDATEDPivot the hypothesis
@uxceo
Tuesday, February 4, 14
Experiment Board@uxceo
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Tuesday, February 4, 14
@uxceo
New WayTuesday, February 4, 14
@uxceo
Founders UX HelpTuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
9/12Persevere
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
9/12Persevere
Friends. Classes.
Paid UX designers hourly for help
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
Tuesday, February 4, 14
@uxceo
Landing PageTuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
9/12Persevere
Friends. Classes.
Paid UX designers
for help
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
9/12Persevere
Friends. Classes.
Paid UX designers
for help
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
Will consult virtually
Pitch:8/10
0/10Pivot!
9/12Persevere
Friends. Classes.
Paid UX designers
for help
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
Will consult virtually
Pitch:8/10
0/10Pivot!
No! 5 yrs exp.
Established
9/12Persevere
Friends. Classes.
Paid UX designers
for help
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Give quick online
feedback
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Give quick online
feedback
Pitch:60%
Tuesday, February 4, 14
@uxceo
Landing PageTuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
Will consult virtually
Pitch:8/10
0/10Pivot!
No! 5 yrs exp.
Established
Give quick online
feedback
Pitch:60%
37/184 emails
Persevere
9/12Persevere
Friends. Classes.
Paid UX designers
for help
Tuesday, February 4, 14
@uxceo
No BackendTuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
9/12Persevere
Friends. Classes.
Paid UX designers
for help
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
Will consult virtually
Pitch:8/10
0/10Pivot!
No! 5 yrs exp.
Established
Give quick online
feedback
Pitch:60%
37/184 emails
Persevere
Started referring friends
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
Boot-strapped startup
founders
Getting UX
feedback
No reliable source
Interview:6/10
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Pay for virtual UX feedback
Pitch:8/10
UX Designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Will consult virtually
Pitch:8/10
Recent grad UX
designers
Getting clients forquick UX
consulting
Virtual UX
feedback
Give quick online
feedback
Pitch:60%
Online platform is sufficient
Concierge:60%
satisfied
Boot-strapped startup
founders
Getting UX
feedback
Virtual UX
feedback
Tuesday, February 4, 14
@uxceo
No BackendTuesday, February 4, 14
@uxceo
Concierge
Customer Submits RequestUX Designer gets email and submits feedback
Tuesday, February 4, 14
@uxceo
Manually
Customer Submits RequestUX Designer gets email and submits feedback
Tuesday, February 4, 14
@uxceo
High PainLow Pain
Low Frequency
High Frequency
FocusTuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
9/12Persevere
Friends. Classes.
Paid UX designers
for help
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
Will consult virtually
Pitch:8/10
0/10Pivot!
No! 5 yrs exp.
Established
Give quick online
feedback
Pitch:60%
37/184 emails
Persevere
Started referring friends
Online platform is sufficient
Concierge:60%
satisfied
20%Iterate
Tuesday, February 4, 14
ExperimentsStart here. Brainstorm with stickies, pull it over to the right to start your experiment.
Customer
Problem
Solution
Result &Decision
Learning
RiskiestAssumption
SuccessCriterion
1 2 3 4 5
To form a Customer/Problem Hypothesis:I believe my customer has a problem achieving this goal.
To form your Assumptions:0U�VYKLY�MVY�̸hypothesis to be true, assumption needs to be true. Determine how you will test it:The least expensive way to test my assumption is...
Who is your customer? Time Limit: 5 Min
What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min
+LÄUL�[OL�ZVS\[PVU�VUS`�HM[LY�`V\�OH]L�]HSPKH[LK�H�WYVISLT�^VY[O�ZVS]PUN���������Time Limit: 5 Min
List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min
Need help? Use these sentences to help construct your experiment.
To form a Problem/Solution Hypothesis:I believe this solution will resultin X\HU[PÄHISL�V\[JVTL.
To identify your Riskiest Assumption:The assumption with the leastamount of data, and core to the viability of my hypothesis is...
Determine what success looks like:I will run experiment with # of customers and expect a strong signal from # of customers.
GET OUT OF THE BUILDING!
No reliable source
Interview:6/10
9/12Persevere
Friends. Classes.
Paid UX designers
for help
Pay for virtual UX feedback
Pitch:8/10
10/10Test
2nd side of market
Don’t mind virtual at all.
Price is cheap
Will consult virtually
Pitch:8/10
0/10Pivot!
No! 5 yrs exp.
Established
Give quick online
feedback
Pitch:60%
37/184 emails
Persevere
Started referring friends
Online platform is sufficient
Concierge:60%
satisfied
20%Iterate
Wanted more
function-ality
Tuesday, February 4, 14
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Storyboard
A visualization of the user journey from their point of frustration
to using your product and relief of their pain.
Tuesday, February 4, 14
@uxceo
Manually@uxceo
Tuesday, February 4, 14
@uxceo
MVUXTuesday, February 4, 14
@uxceo
Paper Prototype
A quick visualization of an interface idea
Tuesday, February 4, 14
@uxceo
Paper PrototypeTuesday, February 4, 14
@uxceo
User testingTuesday, February 4, 14
Experimentation
• Rapid design method that helps designer work through every detail of the UX early on to explore and structure complex interaction while retaining clarity and usability for the customer
• saves time
Idea
Exploration
Pitch
ConciergePrototype
Tuesday, February 4, 14