2015.04.13

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MM Tsang, SC Ho, TP Liang (2004), Consumer attitudes toward mobile advertising: An empirical study, International Journal of Electronic Commerce, 8 (3), 65-78. Google citation = 659.

: (1982)

DSS

Model Management

AI/Data mining Marketing

Knowledge management

Electronic commerce

Strategy

Internet marketing

Expert systems

Neuro IS

(1984-1993)

RecommenderDecision Behavior

(1986-2010)

(2010-now) (1995--now)

SWOT

SW: (RBV) OT: (Intelligent -> Internet-> mobile)

900

Dream the best

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T.P. Liang 5

T.P. Liang

Investigating international issues? Using international data? Collaborating with international scholars? Publishing in international conferences

and journals? Having impacts internationally? Becoming an internationally known

scholar?

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T.P. Liang

Is international standard higher than local journals? Broad readership International accessibility Larger and longer impact Sharing of international knowledge

(through review and revision)

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T.P. Liang

Attend international activities Build international networks Join major professional organizations

(Association for Information Systems, www.aisnet.org).

Investigate issues of general interests Publish in international journals

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T.P. Liang

Join professional associations Host international conferences Become board members Become a fellow Lead a community

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T.P. Liang

Can research based on local data be published in international journals?

It is a matter of how! Generalizability Theoretical implications Presentation (packaging)

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T.P. Liang

Diverse perspectives and data More visibility Higher impact More appealing for international

journals

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T.P. Liang

Language problem Physical distance Cultural difference Communication obstacle Coordination Progress control

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Loose vs. tight collaboration Mission-oriented vs. flexible research

topic Continuous vs. ad hoc team

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Identify topics of mutual interests Locate potential partners, how?

Old friend vs. new friend Who should be involved?

Obtain funding, if possible Interact and communicate Share responsibilities Coordinate and resolve conflicts Control progress and contributions

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T.P. Liang

Issues and Personal Experience

What are your goal and the challenges facing you?

How can you build a strategy to overcome the problem and become an international scholar?

Strategy and execution are the key.

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Sample Projects: Neuro IS (JMIS) IT Governance (MISQ)

Key Success Factors Right topic! Right partner! Right attitude! Good luck!

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T.P. Liang 17

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(1960-1980)

(1980-2000)

(1995-2010)

2002-now)

(2010-now)