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Entrepreneur s Phil Morabito CEO Tel. 713.627.2223 [email protected] m Presented by Denise Patrick Vice President, Marketing and Creative Services Pierpont Communications No, Really. It’s All True.

American Advertising Federation Student Conference 11 08 08

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Page 1: American Advertising Federation Student Conference 11 08 08

EntrepreneursEntrepreneurs

Phil MorabitoCEO

Tel. [email protected]

Phil MorabitoCEO

Tel. [email protected]

Presented by

Denise Patrick

Vice President, Marketing and Creative Services

Pierpont Communications

No, Really.

It’s All True.

Page 2: American Advertising Federation Student Conference 11 08 08

Do You Have What It Takes?

The one thing holding me back is __________________________.I will succeed if ____________________________.In 10 years, I want to be ____________________________.

Page 3: American Advertising Federation Student Conference 11 08 08
Page 4: American Advertising Federation Student Conference 11 08 08

What a beautiful child!

Was it nature or nurture?

Oldest of Five, Only Girl

Politically Active Family

Both Parents in Sales

Page 5: American Advertising Federation Student Conference 11 08 08

We Should Have Seen the Signs

Garage Sale – At 4!

Didn’t play school. Didn’t play house. Played Commercial!

Page 6: American Advertising Federation Student Conference 11 08 08

Majored in philosophy

I gotta get out of here!

Party Down, Dude!

Page 7: American Advertising Federation Student Conference 11 08 08

Oh – Wait – This is Real Life.

Darn Job.

Marketing? Sounds good.

What do I need to know now?Involuntary Lesson:Grab opportunities.

Page 8: American Advertising Federation Student Conference 11 08 08

Personality (and ego) drives choices

Admitted to myself I had big dreams

New Question: How do I do it?

Giving It A Shot

Page 9: American Advertising Federation Student Conference 11 08 08

And then, I lost it…

Page 10: American Advertising Federation Student Conference 11 08 08

Death and Resurrection

The “grit to fail thrice”

Slightly crazy emotional response

Page 11: American Advertising Federation Student Conference 11 08 08

Kids Still Gotta Eat

Build on my strengths

Manage my weaknesses

Leverage whatever assets I had left

Page 12: American Advertising Federation Student Conference 11 08 08

Results: Big Money, baby.

Page 13: American Advertising Federation Student Conference 11 08 08

My First Retirement

New possibilities

Skill development

Authentic confidence

Became less of a jerk

Page 14: American Advertising Federation Student Conference 11 08 08

Work for Someone Else?

OK – I’ll admit it. I was lonely.

Wanted a team environment with integrated skill base

Intrapreneurial component a big draw

Page 15: American Advertising Federation Student Conference 11 08 08

I now have an office of people

to ease my loneliness.

Page 16: American Advertising Federation Student Conference 11 08 08

New Areas of Study

Creating meaningful results

Building sustainable processes

Influencing with transparency and authenticity

Persuasion vs. Manipulation

Page 17: American Advertising Federation Student Conference 11 08 08

I Want More Than 15 minutes…

Facilitating Thought vs.

Preaching the Right Answer

Page 18: American Advertising Federation Student Conference 11 08 08

Questions and Comments

www.piercom.com/blog