<ul><li> 1. <ul><li> (IP) , , ( ) . : </li></ul><ul><li> ( ), ) </li></ul><ul><li> , , , </li></ul> (IP) 2 2.5 . 24 2011 . This work is licensed under Creative Commons Attribution 3.0 Unported License </li><li> 2. </li><li> 3. <ul><li> () , ! </li></ul><ul><li> : </li></ul><ul><li> , </li></ul><ul><li> , </li></ul><ul><li> : </li></ul><ul><li> , </li></ul><ul><li> , </li></ul></li><li> 4. . , , , . , . </li><li> 5. ; MNEMOS , , , , . 2010 , 15% . . http://www.ipo.gov.uk/ipsurvey2010.pdf </li><li> 6. <ul><li> . : </li></ul><ul><li>: </li></ul><ul><li> , , </li></ul><ul><li> : </li></ul><ul><li> , </li></ul><ul><li> , </li></ul><ul><li> , , </li></ul> (, , ) ) </li><li> 7. (IPR) <ul><li>IPR : </li></ul>Image by Jordanhill School D&T Dept </li><li> 8. () ? <ul><li> (IPR) . , . , , . </li></ul><ul><li> 4 (): </li></ul><ul><li> ( ) </li></ul><ul><li> ( ) </li></ul><ul><li> ( - ) </li></ul><ul><li> ( ) </li></ul> , . </li><li> 9. ; , . - .. . , , . (WIPO) www.wipo.int 2004( Patents Act 2004 ) . Image by Jordanhill School D&T Dept </li><li> 10. (), , . , . . . , : - ( European Patents Office ) : www.epo.org ( ), 5 20 ( ) </li><li> 11. 2009 - 1947: Dazhang Ma (), 7 2009, ." Celanese ( ) 11 1947. . http://worldwide.espacenet.com </li><li> 12. http://worldwide.espacenet.com/ ( ) ; ; . . </li><li> 13. , () . , , Coca Cola , . Coca Cola , TM </li><li> 14. ; . , . . . Image by Jordanhill School D&T Dept </li><li> 15. (ECH), , . . : (OHIM) (CTM). C TM . : www.oami.europa.eu : Argos; Tippex; BMW and Sellotape </li><li> 16. ; , . , , . , 1000 ( 2011) 10 1500 . . , . . . . ; </li><li> 17. <ul><li> . ( ) . for you to impose your rights. </li></ul><ul><li> . , . . </li></ul><ul><li> : </li></ul><ul><li> - </li></ul><ul><li> . </li></ul><ul><li> ( - , ) </li></ul> - The Unfair Commercial Practices Directive http://goo.gl/52nBM </li><li> 18. , . ( , ) . : http://oami.europa.eu/CTMOnline/RequestManager/en_SearchBasic Apple </li><li> 19. <ul><li> : </li></ul><ul><li> , </li></ul><ul><li> , </li></ul><ul><li> , </li></ul><ul><li> , , , </li></ul><ul><li> , , </li></ul><ul><li> , </li></ul><ul><li> , </li></ul><ul><li> - </li></ul> .. </li><li> 20. ; Kajdoof / Polka Dot Finance / Car Direct / Right for You / , </li><li> 21. ; Kajdoof Polka Dot Finance , Polka Dot, finance . , Car Direct Direct ? Right for You Ok, Polka dot Finance </li><li> 22. , . , , , . . . , . . </li><li> 23. 1988 (CTM) , , . () . - CTM http://oami.europa.eu </li><li> 24. . ( , ) - 27 ( 2011). ( 70 ) . : www.wipo.int/madrid/en/ . </li><li> 25. ; Copyright () , , , , . . - , copyright Image by Jordanhill School D&T Dept </li><li> 26. ( Copyright ) . - copyright . , . , Copyright, Designs Patents Act 1988 ( ). WIPO: CR: http://www.wipo.int/wipolex/en/details.jsp?id=962 FN: http://www.wipo.int/wipolex/en/details.jsp?id=7512 GR: http://www.wipo.int/wipolex/en/details.jsp?id=2008 IT: http://www.wipo.int/wipolex/en/details.jsp?id=2569 UK: http://www.ipo.gov.uk/copy.htm . ( copyright) </li><li> 27. , . , . (GIF, JPEG, ) . (, ), , . . . o . , , . .. e-mail . </li><li> 28. , - ? Again, we can see that sometime it is not black or white who owns the copyright, if for example the original image was processed. Image by matthewf01 </li><li> 29.</li></ul>