Click here to load reader

Kensu digitals

  • View
    1.506

  • Download
    4

Embed Size (px)

DESCRIPTION

Кроссплатформенные коммуникации - эффективная связь on-line и off-line.Иван Шестаков. Кensu.

Text of Kensu digitals

  • 1.
    on-line off-line
  • 2. -
    GfK - 2010
  • 3.
    77,3%
    (240 . )
    Facebook
    43%
    (133,4 . )
    Miniwatts Marketing Group
  • 4. -??5?10?15?
  • 5.

    GfK - 2010
  • 6.

    16+ 15%
  • 7.

    16-19 - 44%

    (45%)
  • 8.
    5%
    82%
  • 9.

    40% (30-39 )

    (16-19 ) -. 7% (30-39 )!
  • 10.
  • 11.
    ,


  • 12.
    Digital
    GfK 2010
  • 13.

  • 14. Low-involvement products
    ,
    , , .
    , .
  • 15. High-involvement products
    ,
    , .
    , .
  • 16. ,
  • 17. Low-involvement
    Product placement

    SMS & e-mail


    -


  • 18. High-involvement

    -

  • 19.
    TV
    -
    OOH
    Press

    Radio
    PR

    DM
    Event

    AMB

  • 20.
  • 21.



    Digital
  • 22.



    Digital
  • 23. online offline
  • 24.
    !
    www.kensu.com.ua