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INTELLECTUAL PROPERTY IN CREATIVE INDUSTRIES: AN OVERVIEW

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  • 1. Dato Mohamad Bustaman Abdullah Advocate & Solicitor Registered Agent for Patents, Trade Marks & Industrial Designs

2. Industri seni dan industri kreatif merupakan satu sektor yang perlu diberi fokus dan diperkembangkan lagi kerana ia akan memberi kesan positif kepada ekonomi Negara. Ini penting kerana seni dan budaya memberi identiti yang unik di pentas dunia. Sebagai contoh, India dengan industri filem di Bollywood, Amerika di Hollywood, Itali dengan industri fesyen di Milan, Korea dengan industri muzik K-Pop yang sedang berada di kemuncaknya dan telah menjadi ikon dan ikutan anak-anak muda kini. Ia membuka mata kita terhadap khazah seni kita sendiri. Saya percaya, dengan adanya inisiatif untuk menimbulkan kesenian yang sedia ada di Malaysia, kita akan dapat memberi identiti unik kepada Malaysia di mata dunia. 3. The creative economy has become a powerful transformative force in the world today. Its potential for development is vast and waiting to be unlocked. It is one of the most rapidly growing sectors of the world economy, not just in terms of income generation but also for job creation and export earnings. But this is not all there is to it. A much greater proportion of the worlds intellectual and creative resources is now being invested in the culture-based industries, whose largely intangible outputs are as real and considerable as those of other industries. Human creativity and innovation, at both the individual and group level, are the key drivers of these industries, and have become the true wealth of nations in the 21st century. 4. Creation ProductionDistribution 5. CREATIVE INDUSTRIES: Definition: ... those activities which have their origin in individual creativity, skill and talent and which have the potential for wealth and job creation through the generation and exploitation of intellectual property UK Creative Industries Task Force 1997. Adopted by Australia, New Zealand, Hong Kong & Singapore 6. Creative industries are involved directly or indirectly in the commercial exploitation of intellectual property-based goods and services, i.e., mainly cultural, information and entertainment goods. Intangible capital and intellectual property protection play a fundamental role in these industries. 7. Visual Arts Performing Arts Music Literature Content Creation Fashion & Design Traditional & Cultural Arts 8. Intellectual property refers to creations of the mind inventions, literary and artistic works, symbols, names and images used in commerce. 9. Promotes creativity and technological advancement in society Provides incentives for inventors, creators and authors Facilitates technology transfer Protects consumers from unscrupulous traders 10. Patent Trade Marks Industrial Design Copyright Trade Secrets Geographical Indication Integrated Circuit 11. Protects original works of authorship Exclusive right to reproduce Protects form of expression Period of protection Life of author plus 50 years 12. Literary Musical Artistic Film Broadcasting Sound Recording 13. Author and Owner Commissioned Works or works produced under a contract of employment Moral Rights always belong to the author Ownership may be transferred 14. Related Rights Performing Rights Recording Rights Motion Picture Rights Broadcasting Rights Translation/a daptation Rights Moral Rights 15. Musical Work (Composer) Literary Work (Author) - Sound Recording (Recording Label) - Performers Rights - Mechanical Rights Film Works (Author & Producer) Broadcasting Work (Broadcasting Stations) Bundled/Multiple Rights in Copyright Works 16. A brand or trademark is a sign or any combination of signs, capable of distinguishing a product or service from other products or services on the market. Indication of origin Sign of quality Advertising Emotional link Functions of Trade Marks 17. Words Letters and numerals Devices Combinations Sounds and Smells? 18. Grant of rights issued by the Patent Office. Period of protection 20 years from grant Rights of monopoly - Exclude others An invention - product or process 19. Novel Inventive Step Industrial Application Patent 20. Overall aesthetic appearance of article of product 2 or 3 Dimension shapes, configuration, pattern & ornament Applied by an industrial process 21. Attracts and wins customers Use as competitive tool Provide additional income Business assets 22. Information not available in public domain It is prudent for commercial businesses to keep its secrets safe and secure. 23. Visual Arts Performing Arts Music Literature Content Creation Fashion & Design Traditional & Cultural Arts 24. Tel: 03-42701819 Fax: 03-42701821 www.bustaman.com Email: [email protected]