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Dato’ Mohamad Bustaman AbdullahAdvocate & Solicitor
Registered Agent for Patents, Trade Marks & Industrial Designs
• “Industri seni dan industri kreatif merupakan
satu sektor yang perlu diberi fokus dan
diperkembangkan lagi kerana ia akan memberi
kesan positif kepada ekonomi Negara. Ini
penting kerana seni dan budaya memberi
identiti yang unik di pentas dunia. Sebagai
contoh, India dengan industri filem di
Bollywood, Amerika di Hollywood, Itali dengan
industri fesyen di Milan, Korea dengan industri
muzik K-Pop yang sedang berada di
kemuncaknya dan telah menjadi ikon dan
ikutan anak-anak muda kini. Ia membuka mata
kita terhadap khazah seni kita sendiri. Saya
percaya, dengan adanya inisiatif untuk
menimbulkan kesenian yang sedia ada di
Malaysia, kita akan dapat memberi identiti unik
kepada Malaysia di mata dunia”.
• “The creative economy has become a powerful
transformative force in the world today. Its potential for
development is vast and waiting to be unlocked. It is one of
the most rapidly growing sectors of the world economy, not
just in terms of income generation but also for job creation
and export earnings. But this is not all there is to it. A much
greater proportion of the world’s intellectual and creative
resources is now being invested in the culture-based
industries, whose largely intangible outputs are as “real” and
considerable as those of other industries. Human creativity
and innovation, at both the individual and group level, are
the key drivers of these industries, and have become the
true wealth of nations in the 21st century”.
Creation
ProductionDistribution
• CREATIVE INDUSTRIES: Definition: ‘ ... those activities which have their origin in individual creativity, skill and talent and which have the potential for wealth and job creation through the generation and exploitation of intellectual property’ – UK Creative Industries Task Force 1997.
• Adopted by Australia, New Zealand, Hong Kong & Singapore
• Creative industries are involved
directly or indirectly in the
commercial exploitation of
intellectual property-based goods
and services, i.e., mainly cultural,
information and entertainment
goods. Intangible capital and
intellectual property protection
play a fundamental role in these
industries.
Visual Arts
Performing Arts
Music
LiteratureContent Creation
Fashion & Design
Traditional & Cultural
Arts
• Intellectual property refers to creations of the mind – inventions, literary and artistic works, symbols, names and images used in commerce.
Promotes creativity and technological advancement in society
Provides incentives for inventors, creators and authors
Facilitates technology transfer
Protects consumers from unscrupulous traders
Patent
Trade Marks
Industrial Design
Copyright
Trade Secrets
Geographical Indication
Integrated Circuit
Protects “original works of authorship”
Exclusive right to reproduce
Protects form of expression
Period of protection – Life of author plus 50 years
Literary Musical Artistic
Film BroadcastingSound Recording
Author and Owner
Commissioned Works or works produced under a contract of employment
“Moral Rights” always belong to the author
Ownership may be transferred
Related Rights
Performing Rights
Recording Rights
Motion Picture Rights
Broadcasting Rights
Translation/adaptation
Rights
Moral Rights
Musical Work (Composer)
Literary Work (Author)
- Sound Recording (Recording Label)
- Performer’s Rights
- Mechanical Rights
Film Works (Author & Producer)
Broadcasting Work (Broadcasting Stations)
Bundled/Multiple Rights in Copyright Works
• A brand or trademark is a sign or any combination of signs, capable of distinguishing a product or service from other products or services on the market.
Indication of origin Sign of quality
Advertising Emotional link
Functions of Trade Marks
Words
Letters and numerals
Devices
Combinations
Sounds and Smells?
Grant of rights issued by the Patent Office.
Period of protection – 20 years from grant
Rights of monopoly - Exclude others
An invention - product or process
Novel Inventive StepIndustrial
Application
Patent
Overall aesthetic appearance of article of product
2 or 3 Dimension shapes, configuration, pattern & ornament
Applied by an industrial process
Attracts and wins customers
Use as competitive tool
Provide additional income
Business assets
Information not available in public domain
It is prudent for commercial businesses to keep its secrets safe and secure.
Visual Arts
Performing Arts
Music
Literature
Content Creation
Fashion & Design
Traditional & Cultural Arts
