Converting Employee Feedbackto Business ImpactEmployee Feedback Campaigns

www.mpathy.info

"The fastest way tochange a feedbackculture is forleaders to becomebetter receivers offeedback."

­Sheila Heen & Doug Stone:  Thanks for the Feedback

Feedback campaigns convertemployees' perspectives intoshareable content thatmobilizes the organizationtowards specific businessgoals. 

Four Phases of Feedback Campaigns:

Launch: Use proven questions and turnkeyprocess to start immediately

Listen: Gather feedback & identify key impactthemes

Lead: Focus communication & activatecollaboration around business impact themes

Learn: Clarify context and amplify employeestories to drive more business impact

Proven Questions

Challenge:

Opportunity:

Traditional employee surveys focus

questions on topics related to employee

satisfaction and engagement rather than

business impact.

Use questions proven to generate

actionable insights into the relationship

between employees, their colleagues,

and their work.

Mobile Experience

Challenge:

Opportunity:

Employees won't take the time to complete

long surveys that seemingly have no

relevance to their work.

Employees will provide thoughtful feedback

from their phone if it's quick (5­7 minutes),

easy to use, and relevant to their work.

Feedback Analysis

Challenge:

Opportunity:

Analysis of employee feedback is a

resource­intensive and time­consuming

process that is prone to internal bias. 

Leverage mpathy's cross­functional team

& efficient process to objectively analyze

results and quickly identify patterns in the

feedback that can accelerate learning and

impact.

Impact Themes

Challenge:

Opportunity:

The analysts that calculate survey results rarely have the time

or the courage to present a point­of­view to their own executive

team proposing specific actions.  

Convert raw numbers to impact

themes, supported by employee

stories, that align communication

and actions for impact.

Visualization Design

Challenge:

Opportunity:

Analysts deliver employee

results in a thick binder or

large PowerPoint deck.

 After the readout meeting,

these reports sit on the shelf.

Infographics communicate key insights and

generate additional conversation

immediately.

Executive Communications

Challenge:

Opportunity:

Feedback momentum gets lost as

busy executives delegate

responsibility for drafting

internal communications and next

actions.

Executives leave the readout

meeting with draft communications

that affirm the feedback and invite

employees to help develop solutions.

Collaboration Catalysts

Challenge:

Opportunity:

Anonymous feedback often

contradicts the feedback that is

shared openly by employees.

Design shareable content to initiate

healthy discussion of impact themes

on enterprise collaboration platforms

(Intranet, Jive, Yammer, Chatter, etc.).

Coaching Guides

Challenge:

Opportunity:

Feedback gets filtered and

distorted as it travels up and

down the corporate hierarchy.

Tailored coaching guides equip

managers for additional

communication and collaboration

around impact themes within their

team.

Feedback Campaigns

1. Speed (Launch Tomorrow)

2. Turnkey (Our Resources, Not Yours)

3. Impact Guarantee (ROI in 1st 30 Days

or it's free)

Learn More