Chia s ti u chin dch Qung co Facebook vi AdCoffee

Cm n anh ch tham gia bui chia s ngy hm nay.Ch .

About me

Cuong PhamCo-Founder Product Owner

Ti l Cng, Co-Founder AdCoffee.Ti c 6 nm kinh nghim trong ngnh qung co FB/GG Qun l 10 triu qung co mt s ngnh hng TMDT, app, v game-Trong 6 nm trong ngnh, ti mt rt nhiu thi gian v thit lp v ti u qung co.-Kh khn tip theo ca ti l phi duy tr chin dch hng chc ngn m vn hiu qu, khng ch chin dch ln m cc chin dch va v nh ti cng gp cc vn ny.V vy ti nghin cu cng ngh qung co trn th gii v tm ra gii php lm qung co mt cch hon ton t ng.V ri ti cng ban lnh o MOG u t v xy dng AdCoffee chng ti phi vt qua rt nhiu th thch v cng ngh chng minh vi Facebook v khch hng gii php ca chng ti hiu qu.

Mt s khch hng u tin cng vi AdCoffee

KBE Case studyKickboxing Entertainment Fitness - KBE Fitness

Th thch.KBE l thng hiu mi hon tonMc tiu mun nhiu ngi bit ti v ng k tp kickboxing.Nhng vn vi mt thng hiu mi th rt kh khn ngi ta bit ti.Gii phpFanpage Xy dng fanpage vi qung co page like ti ngi dng thch th thaoChin dch tp th min phKhuyn mi 50% sau khi tp th

Kickboxing Entertainment Fitness - KBE Fitness * Muc tiu : Nhiu ngi ng ky tp Kickboxing

4 Ngy trc khai trngHn 1000 ngi ng k tp

y l mt trong nhng khch hng u tin ca chng ti , KBE l mt trung tm th hnh hon ton mi. Trung tm cha c hot ng Marketing no, khng c thng hiu. Thi gian m rt gp v vy h k vng AdCoffee mang n nhiu khch hng tim nng trong 1 tun vi ngn sch rt thp.Mc tiu l : Nhiu ngi ng k tp trc 4 ngy khai trng.V tht bt ng chng ti t c hn 1000 ngi ng k tp trong vng 4 ngy, v KBE hon ton tin tng giao cho chng ti trin khai cc chin dch tip theo.

KBE Case studyKickboxing Entertainment Fitness - KBE Fitness

Th thch.Naruto khng mi, th trng qu nhiu game v NarutoNhiu ngi chi v np tinNhng vn vi mt thng hiu mi th rt kh khn ngi ta bit ti.Gii phpChin dch qung co Tri nghim th game Naruto kiu miGii hn th nghim chi gameTm insight khch hng mc tiu

Huyn Thoi Naruto

114 triu chi ph qung co Facebook29.469 ci t t Facebook Ads gi 3.8000/ Lt ciTrong 70.000 lt ci Ci t t nhin ( Organic ) 400 triu VND S tin ngi chi np trong 10 ngy

* Muc tiu : Tng lt ci t v tr tin trong game

Khch hng th 2 ca chng ti Naruto Huyn Thoi l game mobile u tin ca mt cng ty mi thnh lp.Chng ti khi ng chin dch qung co trong 10 ngy v t hn 100 ngn lt ci, trong lt ci t t nhin t 70 ngn.Chi ph ch b ra 114 triu cho Facebook Ads c 29 ngn lt ci t t Facebook, chi ph trung bnh 3,8 ngn trn mt lt ci tTrong ngy u tin t 5000 ci t ng ln top 4 Appstore, chnh v vy sn phm t c lng ci t t nhin ln ti 70 ngn trong 10 ngy u tin. iu gip cho sn phm thnh cng rt n tng. Lng ngi chi np tin 10 ngy u tin t hn 400 triu.

250.000 Mobile Install App Sendo250 Leads per dayApp/Website VNTrip100.000 App Install for game mobile VTCBranding promotefor 1PayBranding promotefor AsscestradeAnd more 1000 advertiser on AdCoffee

1.000.000 App InstallApp CGV 500.000 App Install for game mobile VNG

Chng ti lm nh th no?

Vy chng ti lm nh th no t nhng kt qu n tng trn. Xin php c chia s vi anh ch b quyt ny vi anh ch ngy hm nay

1. To rt nhiu qung co

u tin chng ti to rt nhiu qung co, mt ngy trung bnh mt ngi chng ti to t 200 ti 500 qung co, v hn 50 clip qung co.

To nhiu qung co

Hy to nhiu mu qung co v chy th nghim chng, t rt ra mu qung co no hot ng tt nht.

Mt thay i nh trong ni dung, hnh nh hay hnh thc qung co trn Facebook cng c th em n mt kt qu hon ton khc cho chin dch qung co ca doanh nghip

-Tm ng hnh nh

-Tm ng thng ip

-Tm ng khch hng

-Tm ng thi im

Ti sao nn to nhiu qc, anh ch khng c th chc chn mu qung co ca mnh s hot ng tt v ti u nht c. Hy to nhiu mu qung co v chy th nghim chng, t rt ra mu qung co no hot ng tt nht. Mt thay i nh trong ni dung, hnh nh hay hnh thc qung co trn Facebook cng c th em n mt kt qu hon ton khc cho chin dch qung co ca doanh nghip. Nh qung co thng minh l ngi bit to nhiu chin dch qung co khc nhau, s dng nhng t ng, hnh nh, i tng khc nhau. Ban u, hy chy th nghim vi ngn sch thp, t rt ra kt lun mu qung co no hot ng tt nht, em li nhiu Click, Reach, Like vi chi ph ti u nht. Khi , nhng mu qung co no hot ng km, hy dng chng li v tp trung vo mu qung co hot ng tt v thu v kt qu cao hn.

To nhiu qung co

Nh cc anh ch thy c 549 chin dch, trong mi chin dch chng ti thng c 10 20 nhm qung co, trong mi nhm qung co chng ti c t 300 ti 500 qung co. Anh ch tng to qung co vy cha?

Mo : Hy to nhiu qung co hn, ngn sch thp.

ng bao gi ngn sch anh ch cao, hy ngn sch tht thp, cho d ngn sch bao nhiu th anh ch cng nn to nhiu chin dch.

Chin thut tip theo

Chin thut tip theo chia s vi anh ch

2. A/b Testing qung co

Khi to nhiu ads, anh ch khng th c to trn lan c, phi c chin thut.V d anh ch c sn phm bn o phng, anh ch ngh tui 18-30, s thch trn FB thi trang, mua sm , vy vi A/B testing anh ch xc nh c chnh xc tui no s mua nhiu nht, s thch h l g.Bng cch to qung co tui 18 ti 19, s thch thi trang, tng t cc tui cn li, mi tui s thch l 1 nhm qung co, nhm no hiu qu nht hy y manh ngn sch vo nhm .Khng bit hy th n, to nhiu ads ging nhau, test trn nhiu i tng, v xem i tng no tt nht.

A/B Testing qung co

ng thng ip cn phi mang ti ng i tng.

To mt mc tiu qung co c sn trn Facebook v th nghim chy qung co.

Vy A/b Testing chnh l qu trnh th nghim 2 hoc nhiu phin bn xem phin bn no hiu qu hn.Test A/B l phng thc tt nht trong phn tch chn la i tng khch hng mc tiu ph hp khi qung co facebook.AB gip anh ch khng lng ph tin qung co vo qung co km cht lng ko hiu qu

A/B Testing

Phin bn A

Phin bn B

Ni dungHnh nhGii tnh tuiS thch .

Nh anh ch thy y c 2 phin bn, A v B, phin bn ny c th l ni dung, hnh nh, hay gii tnh, tui, v s thch. Hy th nghim cc phin bn khc nhau xem phin bn no tt nht, hy tng ngn sch cho n

Mo :Sau khi A/B testing bit ci g tt nht, tip tc ti u ads

3. Lin tc ti u qung co

Ti u ha qung co

1000/Click800/Click1200/Click

800/ClickQung coKhch hngTng ngn sch !Gim ngn schGim ngn sch

Cch ti u n gin nht, dnh hng gi hy nhn vo ton b cc chin dch qung co ca anh ch v vo su tng chin dch, nhm qung co, v qung co xem ni dung no p ng k vng ca anh ch cao nht th hy tng chi tiu cho chin dch .V gim hoc tt b cc chin dch khng p ng k vngAnh ch s c ci nhn tng qut v ni dung, khch hng, ti u cho cc chin dch sp ti.V d bit ni dung no r nht, hy to thm nhiu qung co c ni dung tng t

Mo : Hy ngn sch thp t 20.000, tng dn nu tt, gim dn hoc tt nu cha tt

B quyt tip theo dnh cho anh ch ngy hm nayAnh ch hy ngn sch tht thp, thp nht c th ri tng dn, theo t l 1/3 mi ln tng ca qung co tt.V d, Ti c ngn sch rt thp 2 triu, ti s to ra 20 -50 chin dch, mi chin dch ti ngn sch 20 ngn, ti s tng dn cc qung co tt 5 ngn 1 ln tng, v gim xung 1/2 nu qung co km hoc tt i, nh vy ti s c 1 lot chin dch tt m chi ph rt ti u.Tm kim insght khch hng thc s

Qu kh !!!.

Cc vn thch thc khi x dng chin thut trn l cng sc, l thi gian rt nhiu thc hin. Anh ch yn tm, c VN s c GII PHP. V gii php chng ti l

AdCoffeeNn tng qung co Marketing t ngGip bn tit kim hn 80% cng sc, chi ph

AdCoffee - Marketing Automation Platform

6Phn tch d dng

5Bit trc hiu qu qung co

4 xut ni dung qung co

3

2

1To nhiu qung co A/B Testing d dngT ng ti uLin tc ti u

To nhiu qung co

To ti a 250 qung co trong 1 ln to chin dchTo c nhiu nhm qung co cng lc, ti a 250 nhm qung coNhp c nhiu nh, nhiu ni dung, nhiu tiu , nhiu targettrong 1 ln to chin dch

To ti a 6 qung co trong 1 ln to chin dch Ch to c 1 nhm qung co trong 1 ln to mi chin dchNhp c ti a 6 nh, 1 ni dung, 1 tiu , 1 target trong 1 ln to mi chin dch

AdCoffee To nhiu qung co

Nh bn thy AdCoffee c th to thoi mi nhiu ni dung qung co 1 ln to, bng cch n vo du +

AdCoffee - A/B Testing

ng thng ip cn phi mang ti ng i tng.

To mt mc tiu qung co c sn trn Facebook v th nghim chy qung co.

AdCoffee Cho php nhanh chng kim tra tt c i tng mc tiu khm ph nhng li nhun TI U NHT.

Nhm mc tiu qung co hng n bng cch chn mt hoc nhiu ty chn di yAdCoffee s chia nh qung co ca bn theo mi ty chn v sau khi chin dch ca bn chy chng ti s phn tch chi tit tng la chn. iu ny l gip bn hiu r hn mc tiu v lin tc ti u ha chin dch ca bn

AdCoffee - A/B Testing

Nhm mc tiu qung co hng n bng cch chn mt hoc nhiu ty chn tin hnh th nghimAdCoffee s chia nh qung co ca anh ch theo mi ty chn v sau khi chin dch ca anh ch chy chng ti s phn tch chi tit tng la chn. iu ny l gip anh ch hiu r hn mc tiu v lin tc ti u ha chin dch

AdCoffee T ng ti u

AdCoffee nhn lnh Tt c qung co gi ang trn 10 ngn th t ng tm dng. Tng tin nhng qung co di 10 ngn 20%.

Ti u ha t ng bng nhng quy tc anh ch t raTng gim ngn sch, tt qung cot ngThc hin lin tc 24/24Da trn d liu thi gian thcTit kim thi gianTi u ngn schDnh thi gian hn sng to ni dung

AdCoffee T ng ti u

Rule 1432Rule 3Rule Rule 2

4T ng tng tin nhm qung co nu chi ph di 10k/ Lt bnh lun

3T ng tng tin 100k nhm qung co nu chi ph di 5k/ Lt bnh lun

1T ng tt chin dch nu chi ph vt qu 10k/ Lt bnh lun

2T ng tng tin chin dch nu chi ph di 10k/ Lt bnh lun24/24

AdCoffee - Quy tc ti u ha

AdCoffee xut ni dung qung co

AdCoffee da vo Bigdata xut cho bn im qung co trc khi to chin dch

AdCoffee xut ni dung qung co tt nht thi im , v xut mc tiu khch hng sn phm ca bn.

AdCoffee xut ni dung qung co

AdCoffee Phn tch d dng

Phn tch siu n ginThu hiu tng chi tit ca chin dch vi mt bn chp v s liu quan trngSo snh cc chin dch khcNhn tng qut s lng ln chin dch t trc n giTheo di hot ng hng ngy, hng gi

Vi AdCoffee bn s c ci nhn trc quan v cc ch s quan trngXem nhn bit c thi im no tt nhtXem hiu xut qung co ca bn Xem qung co tt v qung co no km trc quan

AdCoffee - Phn tch d dng

AdCoffee

AdCoffee gip bn sng lc v ti u t ng tc thNhanh chng m rng chin dch v bt kip vi thi c th trngAdCoffee m bo chi tiu ng ngn sch thc, bo co v sp xp loginy v hiu sut v t l chuyn iAdCoffee tch ly kinh nghim trong qu trnh anh ch chy qung co v AdCoffee hc v pht trin khi anh ch s dng AdCoffee, nn tng gip anh ch ti u v nhn s, khi nhn s mi thay th th nhanh chng s dng v vn hnh cc chin dch khng lo b hao ht.AdCoffee gip tng hiu sut ln n 80%AdCoffee gip chi ph anh ch lin tc ci thin, nh khng qua trung gian hay agency. Gim chi tiu vo ngn sch nhn s vn hnh v chi ph pht sinh ti u chi ph qung co tt nht.

AdCoffeeMi tri nghim th sn phm

AdCoffee Q/A

PO

Phm Phc Cng

AdCoffeeXin cm n lng nghe Dng th sn phm ti AdCoffee.ioVP HN: S 4 Ng 151B Thi HHCM:a ch: 927/1 ng CMT8, Qun Tn Bnh, HCMPhone: (+84) 8 39700377Contact email info@adcoffee.ioContact email info@adcoffee.io

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