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MOBILE��APPLICATION�«MY ALLERGY CALENDAR»Building�brand�awareness�in�TA�of�25-35
CETRINE©
MY ALLERGY CALENDAR
PROBLEM�AND�SOLUTION
CETRINE©
Product
Cetrine©�–�antihistamine,�that�reduces�the�severity�and�prevent�allergic�reactions.�
It�is�in�ТОР-3�among�the�antihistamines�in�Ukraine.
Problem
Low�brand�awareness�among�the�women��aged�25-35
Solution
Mobile�application
Task
Building�brand�awareness�in��TA�of�25-35
Making�communication�platform�that�is�closed�to�TA
CETRINE©
Number�of�users�with�different�OS.
Winter�2014-2015***
MOBILE�USERS�IN�UKRAINE
In�2013�there�were�
8 627 520 smartphones
in�the�three�largest�
networks�of�Ukrainian�
mobile�Operators.*
*� Forbes�Ukraine,�2013�http://goo.gl/9pEZZi
**� Ipsos�MediaCT�on�request�Google�Ukraine,�2013�http://goo.gl/7BZ1Y1
***� Liveinternet�Statistics�http://goo.gl/qQ6V1I
of�Ukrainians�are�using�smartphones
14%8�627�520� of�users�visit�sites�
from�mobile�devices�every�day.**
50%2.647,921
552,126
258,027
81,958
676,108
CETRINE©
ALLERGY�IN�UKRAINE
Suffered�from�allergies�for�the�past�six�months
Didn’t�takeantihistamins
2�000�000�people�14% 40%
CETRINE©
MY�ALLERGY�CALENDAR
FUNCTIONS
Warns�users�about�the�beginning�of�the�allergy�season
Real�allergy�forecast��in�a�convenient�interface
Innovative�approach�to�scientific�data
Current�updated�information
Personalization.��Уou�will�receive�a�notification�about�your�allergies
Personalized�encyclopedia
Taking�care�of�your�body�and�health
APPLICATION�ASSISTANT
�if�you�or�your�friend��have�allergies
MY ALLERGY CALENDAR
APPLICATION�ASSISTANT
�if�you�or�your�friend��have�allergies
MY ALLERGY CALENDAR
Help�to�keep�track�of�allergies�in�daily�
forecasts
Send�notifications�to�users
CETRINE©
HOW�IT�WORKS
•�Calendar�and�weather
•�Daily�forecast�of�active�allergens
•�33�allergens
•�Choose�yours •�Edit�your�info
PROFILE SCREEN
MAIN SCREEN
ALLERGEN
SCREEN
CETRINE©
HOW�IT�WORKS
useful�information�about�allergens�
33�DETAILED SCREENS
CETRINE©
REAL�FORECASTS
They�work�with�compact�unit Burkard,�designed�to�sample�airborne�particles�such�as�fungus�spores�and�pollens,�continuously�for�periods�of�up�to�seven�days�without�attention.
We�get�weekly�forecasts�from�
Ukrainian�Association�of�Allergology.
pollens
fungus�spores�
CETRINE©
THANK�YOU�FOR�ATTENTION!