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Aggregation

Outspoken - MMS / SMS Aggregation Overview

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Outspoken is the largest SMS aggregation and MMS aggregation platform in North America. We are fast, reliable and connected. Fast - We can send 10,000 messages per second and 99.99% of our messages are delivered to your subscribers within 5 seconds. Reliable - We are America’s most experienced messaging aggregator. Since 2004, we've delivered 10+ billion messages. Connected - Our next generation mobile messaging technology reaches over 98% of US subscribers and more than 3 billion consumers.

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Page 1: Outspoken - MMS / SMS Aggregation Overview

Aggregation

Page 2: Outspoken - MMS / SMS Aggregation Overview

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‘07 Acquired Majority

Ownership

‘09 Acquired #1 SaaS MMS

Campaign Platform

Launched Outspoken Platform

‘09 Acquired Largest US Aggregator from

Verisign

Hit 12 Billion Messages Sent

2007 2009 2013 2014

Hit 40+ MM US Monthly Active Users

Delivered over 70% of MMS messages in

the US

Hit 3 Billion Messages Sent

Page 3: Outspoken - MMS / SMS Aggregation Overview

Entertainment Financial Media QSR CPG Retail

Page 4: Outspoken - MMS / SMS Aggregation Overview

Fast • High volumes 1000s MPS • 99.99% delivered in <15 seconds Reliable • 99.99% uptime • Deliver over 3B messages/year Connected • Reach 99% of US Subscribers • Coverage across smallest US

carriers Standard Supported • SMPP 3.4 • Web Service Based API

Quality • Best video & image quality

• Transcoding from HD • Largest and most maintained handset

database

Technology • High MMS throughput • Real-time content transcoding • Device detection

Connected • 98% of devices support MMS • Coverage with all US Tier 1 & Cricket,

USC coming soon

Standards Supported • MM7 5.3.0, 5.5.0, 5.6.0, 6.8.0

SMS MMS

Page 5: Outspoken - MMS / SMS Aggregation Overview

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How does Outspoken make this easy for you? • We have experience migrating thousands of short codes with up to several hundred at once • As a result Outspoken has created procedures and methods to streamline migration • We provide a dedicated project manager, technical assistance, and full migration plan with steps

For Bulk Migrations We Provide • Dedicated project manager • Technical resources assigned to assist with

integration • Detailed plan of migration with

• Preparation steps • Timeline of migration steps • Test plans • Post-migration monitoring

• Shared Google Doc with plan and short code matrix for transparency of migration

Page 6: Outspoken - MMS / SMS Aggregation Overview

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Cam

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Man

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MMSC Recycled Numbers

Carrier Lookup

Web Services Gateway

Device Lookup

Campaign Manager

MM7

SMPP MM7 SMPP

Agg

rega

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PIs

C

arri

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Agg

rega

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In progress items

Agg Customers

Messaging integration layer

ENTERPRISE API

Enterprise Customers

Content Transcoding

AGGREGATION API

MM7

SMPP

SMSC Location Lookup

Push GW

Page 7: Outspoken - MMS / SMS Aggregation Overview

SMS Gateway • SMPP full support • Concatenated SMS • Binary SMS

MMS Gateway • MM7 full support • Video • Image • Audio • Animated .gif • Other binary formats: iCal,

vContact, Passbook International Messaging

• Short Codes • Long Codes

Migration Gateway • Migration Management

Location Based Services (roadmap) • Subscriber Targeting

Push Services (roadmap) • Push Notifications • IOS/Android embedded

SDKs Analytics/Reporting

• Transaction volumes • Carrier analysis • Conversion statistics • Event Analytics

MMS Transcoding • Content Adaptation • Device Database

Number Services • Number Lookup • Device Lookup • Location Lookup

Compliance Services • Deactivations and

recycled number management

• Database Scrubbing • Opt-in Management • Audit Management

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Page 8: Outspoken - MMS / SMS Aggregation Overview

Other Providers

Lost resolution Content cut-off

Outspoken maintains the largest handset database in the US and combined with our transcoding technology enables us to deliver the best possible quality video, image

and audio content over MMS

+15,000 Devices Best fit Highest resolution

from best quality

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Page 9: Outspoken - MMS / SMS Aggregation Overview

Use Cases • Targeted Coupons with Geo-fence • Pull shopper away from competitor store • Unique offers based location and time

Target a subscriber and send them a unique message based on their location

Location Services • Enables real-time look up of devices • Set-up geo-fences • Conquesting geo-fences • Passbook enabled Push Notifications

BK Coupon $2.99 BK Coupon $3.99

Benefits • Hyper targeted messaging • Higher conversion rates • Increased ROI from campaigns

Page 10: Outspoken - MMS / SMS Aggregation Overview

• Outspoken is the only aggregator that offers Passbook capability over MMS and SMS • As a messaging provider, adding passbook capability to your feature set will help you

differentiate, offer better service to your clients, and add upsell opportunities

Page 11: Outspoken - MMS / SMS Aggregation Overview

Database Scrubbing • Stay TCPA compliant • We scan your database to make sure you don’t send

messages to any deactivated numbers

Full Compliance and Audit Team • Carrier relations team • Campaign team • Provisioning team • Audit management

Opt-in Management • Let us take the risk • Outspoken manages the opt-in/opt-out process to stay

carrier compliant

Page 12: Outspoken - MMS / SMS Aggregation Overview

Account Management • Industry Veterans • Experts in MMS, SMS, and international routing • Get your campaign set-up and launched quickly

Technical Support • 24/7/365 US Based NOC • Highly responsive and attentive • Industry leading SLA

Customer Call Center • Available 24/7/365 • US based trained agents • Phone & email support

Page 13: Outspoken - MMS / SMS Aggregation Overview

Questions? Email [email protected] or Text SALES to 94444 (Msg & Data rates may apply)