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Living Standards: the 2015 challenge

#livingstandards

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More than half of people say they’re more likely to vote for a party which could improve living standards

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We asked the public in which areas the main political parties have good ideas to raise living standards

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In which one or two of these areas, if any, do you think the main political parties have especially good ideas?- Putting downward pressure on the cost of living so that household bills are as

low as possible- Easing the pressure on low and middle income households by reducing taxes- Ensuring that the wages of the majority of those in work rise in line with overall

growth in the economy- Ensure that the right level of welfare benefits goes to people who genuinely

need help- Making it easier for more people to move into employment- Increasing the amount of affordable housing in Britain- Helping raise the pay of low-wage workers without damaging the overall

economy- Delivering a system of affordable and high-quality childcare- None of them- Don't know

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But none of the parties are seen as having strong ideas to raise living standards

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Strong support for action on bills, taxes and wages

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But only a handful of people think any of the main parties have good ideas to achieve these

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Conservatives seen as stronger on getting right level of welfare benefits

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And Labour is seen as strongest on boosting low pay without damaging the economy

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Amongst their own voters the Lib Dems relatively strong on childcare and reducing taxes for low to middle income families

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Scepticism about the parties’ policies on living standards is highest among older voters

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People in the North of England are most likely to vote for a party that could improve their living standards

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Increasing optimism over whether Britons expect to be better off than now by time of the next election in 2015

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Living Standards: the 2015 challenge

#livingstandards