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Petra Buchanan delivered the presentation at the 2014 Asia Pacific World Sport and Women Conference. The 2014 Asia Pacific World Sport and Women Conference discussed the business of women in sport featuring esteemed speakers from a cross-section of backgrounds from grass roots to professional athletes. The APWSW Conference provided attendees practical insights and solutions to attract, engage and retain women in all aspects of sport. For more information about the event, please visit: http://bit.ly/apwsw14
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THE MCGRATH FOUNDATION:
ENGAGING THE COMMUNITY THROUGH SPORT
Petra Buchanan
CEO, McGrath Foundation
MCGRATH FOUNDATION VALUES
• One of Australia’s leading breast cancer charities
• 100 McGrath Breast Care Nurses
• Supporting 28,000 families
• Breast Awareness Program
THE MCGRATH FOUNDATION TODAY
PULL ON YOUR SOCKS
Pull On Your Socks encourages all sports players
to ‘pink up’ their game
LIMITED EDITION SPORTS SOCKS
Pull On Your Socks started in 2011 – so far we’ve sold more than 50,000 pairs of socks and raised nearly $800,000
10 STEPS TO ENGAGING THE COMMUNITY
STEP 1: DEDICATED EXPERTISE
Our dedicated Sporty Friends team tailors Pull On Your Socks to the audience we are working with so the campaign engages with
the community in its own unique way
STEP 2: ACTIVATION INTRINSICALLY LINKED TO YOUR BRAND
Sporty Friends media exposure helps link our brand to the campaign -Pull On Your Socks started through our friendship with NRL One Community
STEP 2: ACTIVATION INTRINSICALLY LINKED TO YOUR BRAND
Pull On Your Socks has a strong story to share and links with like-minded friends to maximise resources
STEP 3: BUILD ON THE PASSION OF THE COMMUNITY
Pull On Your Socks understands EVERYONE is passionate about their sport – it connects from elite to grassroots players
STEP 4: KEEP IT SIMPLE
Pull On Your Socks makes it
easy to participate
STEP 5: EASY FUNDRAISING MECHANISMS
Pull On Your Socks also makes it easy to fundraise for the
McGrath Foundation
STEP 6: USE OF ELITE ATHLETES TO INSPIRE GRASSROOTS
STEP 7: CELEBRATE WITHIN THE COMMUNITY
Pull On Your Socks helps communities make their pink celebrations a success
STEP 8: SCALABILITY
STEP 8: SCALABILITY
0
5
10
15
20
25
30
35
40
45
Pull on Your Socks Club Diversity
Number of Registered Clubs
STEP 9: ACCOUNTABILITY
STEP 10: REINFORCE YOUR VALUES
QUESTIONS