The Networked NGO in Kenya

Beth Kanter, CEO ZoeticaNovember, 2010 – Ushahidi - iHub

Photo by White African

What we’re going to cover today …..

10:30 -11:15 Introductions, Icebreaker, Networked Nonprofit Overview

11:15-11:50 Discussion

11:50-12:00 Reflection and Book Raffle

Office Hours …..

Beth Kanterhttp://www.bethkanter.org

Beth Kanter: Trainer

Photo by Steve Goodman

2003-2005

Gave away a lot of t-shirts!

I tweeted, Follower in Australia Left Comment on Sokhodom’s Blog

http://socialmedia-strategy.wikispaces.com/kenya

Photo by Franie

Share Pairs

Introduce yourselves and your organizations

Just two words or phrase: English/Swahili

Mbili

What comes to mind when you think about social media?

Stand up, Sit Down

Other

The Networked Nonprofit

What is a Networked Nonprofit?

Source: David Armano The Micro-Sociology of Networks

In a networked world, nonprofits need to work less like this

And more like this ….

With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

Social Culture: Not Afraid of Letting Go Control

Social Culture: Everyone Uses Social Media To Spread Mission

The Networked Nonprofit

BE DO

Understand Networks Work with Free Agents

Create Social Culture Work with Crowds

Listen, Engage, and Build Relationships

Learning Loops

Trust Through Transparency Friending or Funding

Simplicity Govern through Networks

What resonated? What translates? What does not?

Uses social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.

Social Organizational Culture

Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees)

Make mistakes

Make senior staff too accessible

Perception of wasted of time and resources

What are the conversation starters you need to have?

Getting started questions ….

What do you want achieve?Who do you want to reach?

What are the opportunities to integrate social in a small experiment?Is this a priority for our NGO?

How will we measure success?

Joyful funerals

#speciesday

Source: @clairew

Source: @clairew

Source: @clairew

Source: @clairew

Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.

What resonated? What translates? What does not?

The Nonprofit Fortress

TransparentSponges

Are you a Fortress or a Sponge?

Fortress Transparent

Complicated approval processes Engage with and build relationships

Closed meetings Values easily seen and understood

Limited outside input Culture and operations are apparent to all

Slow moving Communicate good and bad results

What resonated? What translates? What does not?

You want me to start

Tweeting too?

Simplicity: From scarcity to abundance …

Who will do the work?

Free• Intern• Volunteer• Fans

Integrated• Tasks in Job

Staff• Full-Time• Part-Time

• Monitor RSS

9:00•

Content Creation

9:15•

Twitter

9:30

• Review Analytics

9:45

Reflection and Raffle

What is one idea you can put into practice after the workshop?

Write on index card include your name and email address

The Networked Nonprofit

Beth Kanterhttp://www.bethkanter.org