أهم استراتيجيات التسويق الإلكترونى لرواد الأعمال

By:

Eng. Mohamed Hanafy

ITI Alex. Deputy Manager

mohanafy@gmail.com

SME Entrepreneurship

• Local and regional markets only.

• Innovation is not necessary

• Low risk

IDE Entrepreneurship

• Global markets.

• Based on innovation

• High risk

Revenue / Cash flow / Jobs

time

SME Revenue, Cash flow, Jobs over time

IDE Revenue, Cash flow, Jobs over time

Revenue / Cash flow / Jobs

time

Company

category Employees Turnover OR

Balance sheet

total

Medium-sized <250 ≤ € 50 m ≤ € 43 m

Small <50 ≤ € 10 m ≤ € 10 m

Micro <10 ≤ € 2 m ≤ € 2 m

http://www.census.gov

http://www.census.gov/

Micro

95.35%

Small

4.25%

Medium

0.33%

Large

0.07%

No. Of SMEs = 27,262,983

Total No. Of Enterprises = 27,281,452

99.93 %

No. of Employees in SMEs = 59,693,991

Total No. Of Employees = 120,903,551

Micro

11%

Small

24%

Medium

14%

Large

51%

49.37 %

http://europa.eu

http://www.itida.gov.eg

Micro

92.69%

Small

5.79%

Medium

1.26%

Large

0.27%

ICT enterprises = 777,093

Total enterprises = 20,677,075

UE

ICT enterprises = 5,243

Total enterprises = 2,500,000

Micro

19%

Small

60%

Medium

16%

Large

5%

Egypt

4% 0.21 %

Micro

22%

Small

16%

Medium

16%

Large

46%

ICT Employees = 6,028,713

Total Employees = 130,558,715

UE

ICT Employees = 827164

Total Employees = 7300000

Micro

1% Small

9%

Medium

9%

Large

81%

Egypt

11.33 % 99.93 %

Micro

11%

Small

12%

Medium

15% Large

62%

ICT value added = 530,803

Total value added = 6,441,152

8 %

Micro

12%

Small

12%

Mediam

15% Large

61%

ICT Turn Over= 1,273,308

Total Turn Over = 25,161,848

5 %

Marketing

Lack of Financial Resources

Lack of Experience of Using Consultants

Uneven IT Awareness and Management Skill

Low competitive advantage

Know How

Culture

Declining effective demand on SME products

Lack of Human Resources

What is marketing? Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitability.

What is e-marketing? The application of marketing principles and techniques to achieve marketing goals via e-communication technology.

UX

Content Management

Marketing

Web Mastering

Web Developing

E-Marketing

Refe

rral

Ad SMM PPC SEO

Customers

Landing page

Leads

Opportunities

What’s your revenue per Customer

Conversion rate ( CR )

Customer revenue ( R )

How many visitors buy something?

visitor value= R*CR (For each traffic source)

Cost per visitor (For each traffic source)

visitors

Check shipping rate structure

Check your pricing Check fulfillment efficiency

Improve conversion rates site-wide

I have limited budget, but

lots of time

SEO

Social media

Build house e-mail

list

Affiliates

(Free Setup)

Directories &

Forums

I have limited time, but a

huge budget

Display/ Banners

PPC

3rd party e-mail

Affiliates

(Setup Fee)

Innovative-content Innovative-tactics Viral marketing

Sales Range Titles Units (Million)

1,000,000 or more 10 17

500,000 to 999,999 22 14

250,000 to 499,999 64 22

100,000 to 249,999 324 47

50,000 to 99,999 767 52

0 to 49,999 1,240,998 513

Total 1,242,185 665 Million+

LongTail Keywords Infographic…

Real phenomenon that permeates many aspects of

search marketing Popular Examples of the Long Tail:

◦ Keyword (Search Query) Reports ◦ Popular Content Reports

Why should you care about the long tail? ◦ “20-25% of all Google search queries are unique” (Google) ◦ “56% of buyers who search use queries of three or more

words, while only 7 percent use one word or an acronym”(Google)

◦ “Searchers are using longer queries” (Hitwise)

Has many implications for managing both SEO and PPC

Data Driven By Chitika Insights June 2013

1- Keyword

Research

2- Competitor

Analysis

3- Quality

content gets

published

4- On-page

5- Webmaster

Tools 6- Off-Page

7- Ongoing

Content

Addition

8- Social Media

9- Continuous

Evaluation

http://en.wikipedia.org/wiki/List_of_social_networking_websites

Investment in Social Media Will Become a Necessity, Not a Luxury

Google + Will Become a Major Factor

Image-Centric Networks Will See Huge Success

We’ll Witness the Rise of Micro-Video

Foursquare Will Decline Sharply

MySpace, Love it or Hate it, Will Grow

LinkedIn Will Become a Major Player for B2B Business Growth

Mobilized material is a must

Out with analytic and in with predictive tools

Facebook Video Ads.

Twitter Ads.

The Possibility of Google+ Ads.

Brand Building

Relationship Building

Word-of-Mouth

Expand Reach

Promotions

Indirect Marketing

Read

•Industry related websites

•Industry news (digital and print)

•Related blogs

•Online videos

Create

•Own voice

•Personable

•Consistent publishing

•Transparent

Share

•Photos on Flickr

•Digg related content

•Indirect marketing on Facebook

Discuss

•Build brand loyalty and awareness

•Always use feedback and response

•Engagement

•Add connections and

friends

•Build relationships and

loyalty

•Networking

•Online influencers

•Acknowledge others

and in turn be

acknowledged

• Facebook groups for

related interests and

like minded people.

•Uniquely represent

personality and

business

•Establish credibility

•Boost SEO Content

Creation

Community

Building

Connections Content

Sharing

Quran Tajweed

www.Quran-Tajweed.net

www.facebook.com/Quran.Tagweed

Private Web Business ◦ Display ads

◦ Affiliate Programs

◦ Sell products or services

Provide micro jobs

E-Marketing Services