View
1.380
Download
1
Category
Preview:
DESCRIPTION
Andrea Incalza Social CRM & CRM Blogger
Citation preview
Dal CRM al Social CRM
© Digital Accademia 2012 – All Rights Reserved!
Andrea Incalza CRM & Social CRM blogger
© Digital Accademia 2012 – All Rights Reserved!
Gli errori strategici di un’azienda product-oriented
MARKETING SERVICE SALES
© Digital Accademia 2012 – All Rights Reserved!
Arriva il Customer Relationship Management (CRM)
© Digital Accademia 2012 – All Rights Reserved!
Gli errori del CRM
© Digital Accademia 2012 – All Rights Reserved!
Conversation Prism by Brian Solis and JESS3
La nascita del Social Web
© Digital Accademia 2012 – All Rights Reserved!
L’avvento del Social Customer
© Digital Accademia 2012 – All Rights Reserved!
Dal CRM al Social CRM
Social Innovation
Social Marketing Social Reputation
Social Support
Social CRM
Rielaborazione da “The 18 Use Cases of Social CRM” di Altimeter Group
© Digital Accademia 2012 – All Rights Reserved!
Il processo Social CRM
© Digital Accademia 2012 – All Rights Reserved!
Alcuni casi internazionali
Social Marketing
Social Innovation
Social Support
Social Reputation
Recommended