Presentation of Macau International Airport Advertising · Why MIA Advertising? Vital gateway to...

Presentation of

Macau International Airport Advertising

JCDecaux

March 2009

Why MIA Advertising?

�Vital gateway to mainland China and SE Asia

�Growth in point-to-point passengers (+13% vs 2007)*VITAL

GATEWAY

�Best Emerging Airport - Asia (2004, 2007, 2008)

�Air Cargo – Award of Excellence (2006, 2007, 2008)AWARD

WINNING

�The best location to capture Chinese travelers

�SE Asia passengers on the rise in 2008 (3 new SE Asia airlines introduced)DIVERSITY

�Famous spots include World Heritage & Macau Tower

�Entertainment facilities for int’l and mainland visitorsTRAVEL HUB

*Source: Macau International Airport Co. Ltd., Feb 2009

Advertising Formats in MIA

� Lightbox Panel

� Giant Ceiling Banner

� Column Wrap Banner

� Take-one Display

� Exhibition Site

� Exterior Airbridge Advertising

� Trolley

� Airport Bus Advertising*

� Passenger Step Advertising*

� Exterior Billboard*

� Airbridge Advertising*

� Clock Sponsorship*

� Welcome Signage Sponsorship*

* Subject to the approval of Airport Authority in Macau

More and more formats will

be introduced soon!

JCDecaux is managing the advertising concession for MIA - an excellent opportunity

to maximize ad exposures and promote the brand and products of companies at MIA.

Formats including: -

Exterior Billboard

4

Christian DiorChristian Dior

Lightbox on Wall

- Arrival Baggage Reclaim

CartierCartier

Lightbox on Carousel

– Baggage Reclaim Area

Jean PaulJean Paul

Free Standing Lightbox

– Departure Duty Free

Hennessy Hennessy

Lightbox - Arrival

Maurice Maurice LacroixLacroix

New Yaohan Department StoreNew Yaohan Department Store Hotel LisboaHotel Lisboa

Welcome Signage

StarWorldStarWorld HotelHotel

Giant Ceiling Banner

Remy Martin

CharriolCharriol ChivasChivas

Column Wrap Banner

Bank of ChinaBank of China KenzoKenzo

Exhibition

ChanelChanel

Clock Sponsorship

Raymond WeilRaymond Weil

Airbridge Exterior Advertising

Remarks: Subject to approval by Airport Authority of Macau Airport

HSBCHSBC

Airbridge Interior

VISA

Remarks: Subject to approval by Airport Authority of Macau Airport

Airport Bus Advertising

Remarks: Subject to approval by Airport Authority of Macau Airport

VenetianVenetian

Passenger Steps

VISA

Both Side

Same format

as below

Passenger Steps

Reference Photo

Airport Campaign in MIA – HSBC

Giant Ceiling

Banner in

Departure

airside

Take-one rack in

departure airside

Baggage Reclaim Lightbox

Airport Campaign in MIA – VISA

Airport Campaign in MIA – Macau Museum

of Art

Take-one rack in

departure airside

Baggage

Reclaim

Lightbox

Take-one rack in

Baggage Reclaim Area

For inquiries, please contact

Linda Lam – Sales Manager Shirley Chan – General Manager

Airport Advertising Team JCDecaux

JCDecaux Tel: (852) 2862 7226

Tel : (852) 2862 7237 Fax: (852) 2110 1400

Macau Mobile: 853 -6651 2823 Email: shirley.chan@jcdecaux.com.hk

HK Mobile: 852 -9673 5228

Email: linda.lam@jcdecaux.com.hk

Don’t miss this Great Advertising Opportunity to

Advertise your products in Macau!

Act Now!