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“The only way to learn is to learn faster than anyone else.”
- Eric Ries, author The Lean Startup
IDEAS
BUILD
PRODUCT
MEASURE
DATA
LEARN
Learning what consumers want through experimentation
01 IDEA!
02 HYPOTHESIS
03 EXPERIMENTAL DESIGN
04 EXPERIMENTATION
05 PIVOT OR PERSEVERE?
6b PERSEVEREExperiments prove hypothesis
6a PIVOTExperimentsdisprovehypothesis Minimum Viable Proposition
Case study #1Unbranded message
Testing communication strategies prior to developing go-2-market plans
Key message (communications) testing
Multiple ad variations & key messages(delivered through a non existing brand)
Facebook Ads Tumblr page with curated content
No further action required from consumer
f t
Making it happen – LEAN champions & squads
Intrapreneur
Keeps the vision, owns the business model, provides
cover, perseverance
Developer
Builds the digital product
(Front-End/Back-End)
Designer
Designs compelling customer
experiences (UX/UI)
Analyst
Owns the process, tracks growth, drives
experiments, and keeps you honest via
data
Soft skills Hard skills
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