China building hardware industry production & marketing demand and investment strategy planning report, 2013 2017

2011紧固件制造

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China Building Hardware Industry Production & Marketing

Demand and Investment Strategy Planning Report, 2012-2016

No comprehensive trend forecast, no gain.

(Help you to discover the unsatisfied market need of Building Hardware Industry, and explicit the

development trend and prospect.)

Preface

The accelerated industrialization, urbanization and modernization promote the demand of large-scale

infrastructure construction. Under the background of enlarging domestic demand, promoting major

industries, harmonious development of China and accelerating new rural construction in current years, many

significant infrastructure construction projects and indemnificatory housing construction projects are spread

out. It provides an enormous domestic demanding market for hardware products.

Relevant data reveals that there were over ten thousands China Building Hardware manufacturing

corporations which taking up 25% of hardware industry in 2010. And the customs statistics data showed that

the exporting amount of Building Hardware in 2010 was USD 22.841 trillion that taking up 39.7% of

hardware industry which export amount was USD 57.511 trillion, and the year-on-year growth was 32.2%.

The export amount of hardware Peg, silk and network was USD 6.412 trillion which year-on-year growth

was36.3%; the valve was USD 5.806 trillion which ear-on-year growth was 28.6%; the faucet was USD 4.017

trillion which ear-on-year growth was 32.2%; the pipeline adapting piece was USD 3.514 trillion which ear-

on-year growth was 35%; the door and window hardware accessories was USD 1.745 trillion which ear-on-

year growth was 20.8%; the hinge was USD 716 million which ear-on-year growth was 38.9%. The building

hardware products ranked first among the exporting hardware products and were significant for hardware

industry.

Benefiting from the international industrial transfer and upgrading China manufacturing and technology

level, China Building Hardware Industry had formed a relevantly completed system for production,

circulation and R&D. And the Building Hardware Industry groups like Pearl River Delta, Yangtze River

Delta, Hebei, Henan, Fujian and Shandong had been also formed. The Building Hardware Industry chains in

different regions were in synergistic effect.

The value of foreign trade grew fast. Under the overall background of global economic recovery and

exchange rate becoming steady bit by bit, the export amount of China building hardware quickly recovered

and increased. The export amount in 2010 was USD 22.841 trillion which year-on-year growth was 32.17%.

And the overall status was steady and increasing comparing with that in 2009.

Still, after years of fast development, the building hardware industry left many questions like serious

homogenization, low price competition and so on. The corporations’ competitiveness is overdraft. Moreover,

different materials replacement never ended. The high price of raw materials limited the application of

hardware products in China. Along with the upgrading competition of Building Hardware Industry, the

industrial reconstruction is unavoidable.

Basing on the operation status and existing problems of building hardware market, this report would take

advantage of the market data of building hardware market, which tracked and collected by Forward in long-

term, this report provides you an overall analysis system in the height of the whole industry comprehensively

and accurately. This report counts on the macro situation of current building hardware industry and depends

on the production, marketing and demand of nonwoven industry. It gives a detailed analysis upon China

building hardware industry in the aspects of current market capability, market size, development speed and

competitive situation.

This report mainly analyzes the following aspects of Building Hardware Industry: the production and

development of the industry; current market environment and corporation competitiveness of the industry;

market demand characteristics of the industry; development status of the major segment markets; competitive

structure and competition trend of the industry; foreign trade market of the industry; operation of leading

building hardware corporations; development trend and investment prospect forecast. Meanwhile, the

comprehensive and detailed data about nonwoven industry in current 5 years is contained. In this way, it will

help you to maintain the market trend and industry development comprehensively and accurately.

The most significant features of this report are perceptiveness and timeliness. It is with a forward-looking

analysis of massive first-hand research data; it conducts an in-depth and objective analysis about the overall

market capability, market size, competition structure and market demand characteristics; it gives a prudent

analysis and forecast of building hardware industry according to the industry development track and

Forward’s years of practical experience. In conclusion, it is a significant report to learn about the latest

development trend, grab market opportunities, and make correct marketing decision and explicit

corporations’ development trend for all building hardware corporations, R&D institutes, marketing

corporations and Investment corporations. Besides, it is the first heavyweight report to give a comprehensive

and systematic analysis about the upstream and downstream industrial chain, as well as key corporations in

building hardware industry.

Here, we would like to express our sincere gratitude to State Information Center, Bureau of Statistics of

China, General Administration of Customs, International Information Research Institute, Chinese Academy

of International Trade and Economic Cooperation, Tsinghua University Library and Development Research

Center of the State Council, for their great support when we conduct this report!

Forward Business Intelligence Co., Ltd. Industry Research Center

Research Team of Building Hardware Industry

CONTENTS

Chapter I：Development Overview of Building Hardware Industry

1.1 Definition of Building Hardware Industry

1.1.1 Definition of the Industry

1.1.2 Product Category of the Industry

(1) Water Heating, Sanitary Appliance and Valve

(2) Malleable Cast Iron Pipe Fitting

(3) Doors, Windows and Hardware Accessories

(4) Peg and Silkscreen Hardware

(5) Decoration Hardware Materials

1.2 Industrial Chain of Building Hardware Industry

1.2.1 Briefing of the Industrial Chain

(1) Composition of the Industrial Chain

(2) Synergistic Effect of the Industrial Chain

1.2.2 Operation of Upstream Raw Material Market

(1) Market Price of Pure Metal Industry

(2) Operation of Alloy Market

(3) Operation of PVC Sectional Material Market

(4) Market Price of Glass Fiber Reinforced Plastics Industry

1.2.3 Demand Status of Downstream Market

(1) Analysis of Urbanization Progress

(2) Construction Condition of Infrastructure

(3) Construction Condition of Real Estate

(4) Construction Condition of Affordable Housing

Chapter II：Operation Status of Building Hardware Industry

2.1 Development Environment of Building Hardware Industry

2.1.1 Analysis of Macro-Economic Environment

(1) International Macro-Economic Environment

(2) China Macro-Economic Environment

(3) Industrial Macro-Economic Environment

2.1.2 Analysis of Industry Policy Environment

(1) Energy Conservation and Emission Reduction Policy

(2) Policy of “Building Materials to the Rural Areas”

(3) Hardware and Construction Material Planning

2.2 Development Status of Building Hardware Industry

2.2.1 Development Overview of Building Hardware Industry

(1) Development Retrospect of Building Hardware Industry

(2) Development Status of Building Hardware Industry

(3) Development Characteristics of Building Hardware Industry

2.2.2 Operation Status of Building Hardware Industry

(1) Operation Benefits of the Industry

(2) Profitability of the Industry

(3) Operation Capability of the Industry

(4) Debt-paying Capability of the Industry

(5) Development Capability of the Industry

2.3 Balance between Supply and Demand of Building Hardware Industry

2.3.1 Supply Condition of the Industry

(1) Total Output Value of the Industry

(2) Finished Products of the Industry

(3) Top 10 Regions of Total Output Value

(4) Top 10 Regions of Finished Products

2.3.2 Demand Condition of the Industry

(1) Sales Value of the Industry

(2) Sales Revenue of the Industry

(3) Top 10 Regions of Sales Value

(4) Top 10 Regions of Sales Revenue

2.3.3 Production and Marketing Ratio of the Industry

2.4 Operation Status of Building Hardware Industry in 2011

2.4.1 Scale of the Industry in 2011

2.4.2 Capital/Labor Intensity in 2011

2.4.3 Production and Marketing in 2011

2.4.4 Cost Structure in 2011

2.4.5 Gain and Loss in 2011

Chapter III：Supply-Demand and Competition Status of Water Heating Hardware Industry

3.1 Product Overview of Water Heating Hardware Industry

3.1.1 Briefing of Water Heating Hardware Products

3.1.2 Structure of Water Heating Hardware Products

(1) Water Injection Well Choke

(2) Fall Overboard

(3) Toilet Stool Accessories

(4) Valve

(5) Pipeline Adapting Piece

(6) Shower

3.1.3 Application of Water Heating Hardware Products

3.2 Supply and Demand of Water Heating Hardware Industry

3.2.1 Supply Condition of Water Heating Hardware Industry

(1) Analysis of Supply Amount

(2) Analysis of Product Technology

3.2.2 Demand Condition of Water Heating Hardware Industry

(1) Analysis of Demand Amount

(2) Technology and Service Demand

3.3 Competitive Structure of Water Heating Hardware Industry

3.4 Construction of Water Heating Hardware Industrial Park

3.4.1 Distribution of Nationwide Water Heating Hardware Industry

3.4.2 Four Major Water Heating Hardware Industrial Bases

(1) Nan’an City, Fujian Province

(2) Kaiping City, Guangdong City

(3) Wenzhou City, Zhejiang Province

(4) Yuhuan City, Zhejiang Province

3.4.3 Proposed Water Heating Hardware Industrial Park

3.5 Development Trend of Water Heating Hardware Industry

3.5.1 System Integration and Auto Intelligentization

3.5.2 The Industrial Chain Constantly Transfers to China

3.5.3 The Tendency of Industrial Duster become Obvious Gradually

Chapter IV：Supply-Demand and Competition Status of Doors and Windows Hardware Industry

4.1 Product Overview of Doors and Windows Hardware Accessories

4.1.1 Category of Doors and Windows Hardware Accessories

(1) Construction Lock Product

(2) Door Handles

(3) Door Holder and Door Shutter

(4) Hinge and Bolt

(5) Plastic-steel Doors and Windows and the Hardware Products

4.1.2 Functions of Hardware in Doors and Windows

4.1.3 Functions of Energy-conservation Doors and Windows Hardware

4.2 Supply of Doors and Windows Hardware Industry

4.2.1 Supply Condition of Doors and Windows Hardware Industry

(1) Analysis of Supply Amount

(2) Analysis of Supply Structure

(3) Analysis of Product Technology

4.2.2 Demand Condition of Doors and Windows Hardware Industry

(1) Analysis of Demand Amount

(2) High-end Market Demand

(3) Third-Fourth-Tier Market Demand

(4) Technology and Service Demand

4.3 Competitive Structure of Doors and Windows Hardware Industry

4.3.1 Competitive Structure in European Market

4.3.2 Competitive Structure in China Market

4.3.3 Competitive Structure in Different Regional Markets

(1) Zhejiang Province

(2) Shanghai City

(3) Guangdong Province

4.4 Development Trend of Doors and Windows Hardware Industry

4.4.1 Overall Market Tendency

(1) Steady Growth of Total Market Capacity

(2) Increasing Market Competition

(3) Growing Industry Concentration Ratio

4.4.2 Product Structure Tendency

(1) Sharp Adjustment of Product Structure

(2) Environmental Protection and Energy Saving becomes the Mainstream

Chapter V：Supply and Demand of other Building Hardware Accessory Market

5.1 Silkscreen Hardware Accessory Market

5.1.1 Characteristics of the Industry

5.1.2 Application Fields of the Products

5.1.3 Supply and Demand of the Industry

(1) Analysis of Supply Condition

(2) Analysis of Demand Condition

5.1.4 Competitive Structure of the Industry

5.1.5 Development Forecast of the Industry

5.2 Building-oriented Peg Market

5.2.1 Characteristics and Application Fields of the Products

5.2.2 Production Technology of Building-oriented Peg





(1) Overall Market Competitive Structure

(2) Regional Market Competitive Structure

5.2.5 Development Problems of the Industry


5.3 Malleable Cast Iron Pipe Fitting Market


5.3.2 Production Technology of Malleable Cast Iron Pipe Fitting






5.4 Decoration Hardware Market







Chapter VI：Competitive Structure and Marketing Status of Building Hardware Industry

6.1 Competition Status of International Building Hardware Market

6.1.1 Development Status of the International Market

6.1.2 Competitive Status of the International Market

6.1.3 Development Trend of the International Market

6.2 Competition Status of China Building Hardware Industry

6.2.1 Market Structure of China Building Hardware Industry

6.2.2 Competition Strength of China Building Hardware Industry

(1) Current Competitors of the Industry

(2) Bargaining Capability of the Suppliers

(3) Bargaining Capability of the Buyers

(4) Threats of Substitute Goods

(5) Threats of New Entrants

6.3 Investment Merger and Reconstruction of Building Hardware Industry

6.3.1 Investment Merger and Reconstruction Overview of the Corporations

6.3.2 Investment Merger and Reconstruction Trend of the Corporations

6.4 Marketing Model of Building Hardware Industry

6.4.1 Marketing Status of Building Hardware Industry

6.4.2 Marketing Platforms of Building Hardware Industry

(1) Exhibition Marketing

(2) Word-of-mouth Marketing

(3) Advertising Board Marketing

(4) TV Marketing

(5) Internet Marketing

6.4.3 Marketing Problems of Building Hardware Industry

6.4.4 Marketing Suggestions to Building Hardware Industry

6.5 Foreign Trade Market of Building Hardware Industry

6.5.1 Foreign Trade Overview of the Industry

6.5.2 Exports of the Industry

(1) Export Overview of the Industry

(2) Exporting Product Structure of the Industry

6.5.3 Imports of the Industry

(1) Import Overview of the Industry

(2) Importing Product Structure of the Industry

6.5.4 Foreign Trade Prospects and Suggestions of the Industry

Chapter Ⅶ：Operation of Typical Building Hardware Corporations

7.1 Overall Development of Building Hardware Corporations

7.1.1 Scale of Building Hardware Corporations

7.1.2 Sales Revenue and Profit of Building Hardware Industry

7.1.3 Innovation Capability of Building Hardware Industry

7.2 Operation of Typical Building Hardware Corporations

7.2.1 Operation of Guangdong Yajie Decorative Hardware Co., Ltd.

(1) Analysis of Development Scale

(2) Major Business and Products

(3) Marketing Channels and Network

(4) Analysis of Operation Status

(5) Analysis of Brand Strategy

(6) Technology and Service Innovation

(7) Analysis of Operation Advantages and Disadvantages

(8) Latest Development Trend

7.2.2 Operation of Zhongshan Topstrong Hardware Co., Ltd.



(3) Construction Status of Industrial Park







7.2.3 Operation of Foshan Lingxing Hardware Co., Ltd.










7.2.4 Operation of Zhongshan Beilemen Hardware Co., Ltd.









7.2.5 Operation of RONGSHENG HARDWARE PRODUCTS CO., LTD.








7.2.6 Operation of GUANGZHOU MODERN HARDWARE PRODUCT CO., LTD.







(7) Technology and Service Level



7.2.7 Operation of Ningbo Amico Pipe Co., Ltd.









7.2.8 Operation of Fujian Huihuang Plumbing Group Co., LTD.








7.2.9 Operation of Fujian JOMOO Group Co., Ltd.










7.2.10 Operation of Fujian Zhongyu Building Material Group Co., Ltd.










7.2.11 Operation of Zhejiang IDC Fluid Control Co., Ltd.










7.2.12 Operation of Engineering-Youlian Engineering Co., Ltd.










7.2.13 Operation of Guangdong Mingmen Lock Co., Ltd.









7.2.14 Operation of Watts Plumbing Technologies (Taizhou) Co., Ltd.







7.2.15 Operation of Fushan Valve Industry (suzhou) Co., Ltd.







7.2.16 Operation of GUANGDONG KIN LONG HARDWARE PRODUCTS CO., LTD.








7.2.17 Operation of Roto Frank Constructional Hardware (Beijing) Co., Ltd.






7.2.18 Operation of JINAN MEIDE CASTING CO., LTD.










7.2.19 Operation of Dezhou Guoqiang Hardware Products Co., Ltd.








7.2.20 Operation of Shenzhen Tianmao industry CO., LTD.






Chapter VIII：Investment Status and Prospect Forecast of Building Hardware Industry

8.1 Investment Status of Building Hardware Industry

8.1.1 Profit Factors of Building Hardware Industry

8.1.2 Investment Retrospect of Building Hardware Industry

8.1.3 Investment Characteristics of Building Hardware Industry

8.2 Investment Prospect of Building Hardware Industry

8.3 Investment Suggestions to Building Hardware Industry

By Qianzhan Intelligence

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