REGIONALPUBLISHING

Newsstand

Agents

eNewsletterEvents

Direct Mail

New Movers

Web / Mobile

Database Elements

Name,  Phone, Email, Postal AddressOverlay Data (0ver 300 elements)

Age - Race Income - Profession Home Owner - Like to Read Gender - Likes to Travel

Origin of Record –  Where did the Reader come from? Direct to Publisher - Survey Monkey eNewsletter - Digital Display Tixt.com - Search / PPC / CPC

Category of Interest Contest - Event Email - Give Away

Sub Category What specific Contest/ Campaign/ Event etc.

Any customized category How they heard about the offer/event.

Programs

Data Appending LSC Digital can work with your incomplete database to append or add missing information like postal address, contact information or consumer lifestyle information:

Email Appending: adding verified and permission based email addresses. LSC’s match rate is generally 20+%

Data Appending: adding consumer demographic, psychographic and lifestyle information. LSC’s match rate is generally 70+%

 

Programs

New Movers   New consumers and businesses are very strong potential subscribers for regional magazines. Newspapers target this group and so should you by acquiring new names that move into Geo or specific Zips 

New Mover Emails Target new movers to the area

with effective email transition marketing cascades.

Sign them up for eNewsletter programs. Convert them intosubscribers with special offers

Build a great new advertising revenue stream by offering solo Ads and sponsorships

Development of E-Newsletter Programs

  Restaurant Clubs   Cooking   Local News   Weekend Reviews 

Programs

Merge / Purge Plus Multi Model Program   Data Processing

USPS Hygiene Verification of data elements  De-duplication / Selecting / Outputting of data file  Reporting and campaign information

Multi Model  Profile clients files / provide match reports/ suggest

selects to test.   Drop selects into lower segments of the merge and

mail.   Results will be optimized with regression model.   LSC will allow names to be mailed at minimal cost.