XBOX SWOT 분석

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디자인 대행

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  • 1. XBOX B131000 B131000 B131000 B131000

2. INDEX 1.XBOX 2. , 3. , SWOT 4. SWOT , STP 5. 3. XBOX Whats 4. XBOX The MS 5. INTRODUCING XBOX 2001 11 15() 2002 12 23() XBOX Original 6. INTRODUCING XBOX 2005 11 22() 2006 02 24() XBOX 360 7. INTRODUCING XBOX 2013 05 21() () XBOX ONE 8. WHY XBOX? 2013 05 21() () XBOX ONE 9. WHY XBOX? 2~30 60 SURVEY RESULTS Playstation > 36 Wii > 26 Xbox > 13 Playstation > 17 Wii > 9 Xbox > 4 10. ANALYSIS :SWOT S W O T (MS) DVD NFL () Identity ( ) PC XBOXONE 11. Segmentation 10 20 30 40+ ANALYSIS :Segmentation 12. Segmentation 10 20 30 40+ : 20~30 ( ) ANALYSIS :Segmentation 13. ANALYSIS :Positioning Map 14. SOLUTION :Segmentation NEW TARGETING, POSITIONING Needed 15. SOLUTION :Segmentation NEW Segmentation 10 20 30 40+ : : Wii 9 6 10 20 10 20 30 40+ 16. SOLUTION :Positioning Map 17. XBOXSOLUTION 10 20 Identity NO! HOW? 18. CULTURE Mkt. DANCING X () 19. CULTURE Mkt. DANCING X 1 Xbox 20. CULTURE Mkt. :XBOX XBOX PLAYGROUND 21. CULTURE Mkt. XBOX PLAYGROUND 1st FLOOR :XBOX 1 : xbox + 22. CULTURE Mkt. XBOX PLAYGROUND 2nd FLOOR :XBOX 2 : + () X-BOX . XBOX 23. CULTURE Mkt. XBOX PLAYGROUND 2nd FLOOR :XBOX 2 : + () 24. CULTURE Mkt. XBOX PLAYGROUND 3rd FLOOR :XBOX 3 : Xbox TV 25. THANK YOU