Service design

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  • @akshayspaceship

    SERVICE DESIGN Thit k dch vSerbisyo ng DisenyoDiseo del Servicio

  • akshaychauhan.com

    DEFINITION

    Service Design is crafting a service ecosystem that makes everybody involved in the interaction of that service have a positive interaction.

    Being service designer is like being a writer, writing a beautiful storyline that is favourable to all the characters in the movie. In that movie everybody wins.

  • akshaychauhan.com

    Goods Dominant logic- Less connection with users- Only return when product breaks

    Service Dominant logic- More touchpoints with customers- Faster feedbacks- Long term relation with customers

    WHY - PRODUCT vs SERVICE

  • akshaychauhan.com

    WHY

    - Building better services- Solve problems- Faster iterations- Matching expectations and experience- More feedbacks

  • akshaychauhan.com

    PROCESS

    Customer Journey { - Exploration- Creation / Reflection- Implementation

  • akshaychauhan.com

    PROCESS

    Documentation {- Persona ( Data driven or Ad Hoc )- Interviews with customers and stakeholders- Customer Journey Maps- Stakeholder Maps- Value Network Maps- Service Blueprint- Implementation Plan- Business Model

  • akshaychauhan.com

    PROCESS

    Prototype { - Storyboards- Act out- Physical models- Scenarios

    Prototype > Assess > Improve > Repeat

  • akshaychauhan.com

    GLOBAL SERVICE JAM VANCOUVER 2015

    Service Design Hackathon 300+ Projects 95 Participating countries 48 Hours Vancouver Service Jam hosted at Emily Carr University

    #GSJam on Twitter and Instagram

  • akshaychauhan.com

    STAGE 1 BRAINSTORMING

    - Finding a problem- Collaboration across organisation- Working with customers- Judgement free ideation- Building on ideas- Encourage crazy ideas

  • akshaychauhan.com

    STAGE 2USER RESEARCH

    - Interviewing people- Building / Drawing solutions- Documenting the findings

  • akshaychauhan.com

    STAGE 3BUILDRAWING

    - Customer Journey- Interaction Designs

  • akshaychauhan.com

    STAGE 4ACTING OUT

    - Real scenario- Touchpoints

  • akshaychauhan.com

    THE MARSHMALLOW CHALLENGE at GLOBAL SERVICE JAM VANCOUVER 2015

    - If you are wondering, my team won- Tallest out of five groups- I wasnt even there.

  • akshaychauhan.com

    VANCOUVER SERVICE JAMMERS 2015

    Check out my team project

    bit.ly/Mood-food-Vancouver

    Check out rest of VancouverService Jam projects

    bit.ly/gsjam-vancouver-2015

  • akshaychauhan.com

    THANK YOUSalamat poCm n ngGracias