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SERVICE DESIGN NELLA P.A. CENNI SU SERVICE DESIGN THINKING GOVJAM ALCUNE ESPERIENZE DI SUCCESSO Forum Pa 27-05-2015 @innovandiamo

SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

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Page 1: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

SERVICE DESIGN NELLA P.A.

CENNI SU SERVICE DESIGN THINKING

GOVJAM

ALCUNE ESPERIENZE DI SUCCESSO

Forum Pa 27-05-2015 @innovandiamo

Page 2: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

Ricercatore e Consulente di Innovazione Strategica Progettista di Servizi (Service Designer)Facilitatore Co-DesignOuishare

@innovandiamo

Page 3: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

http://www.finnish-institute.org.uk/media/W1siZiIsIjIwMTMvMDIvMDUvMTFfMTVfNTVfMThfc2VydmljZV9kZXNpZ24ucGRmIl1d/service_design.pdf

@innovandiamo

Page 4: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

SERVICE DESIGN

User-centered: Step into their shoes!Co-creative: Everyone can be creative!

Sequencing: Imaging the service as a movie!Evidencing: Make the intangible tangible!Holistic: Think of the big picture!

http://thebigpicture.fi/service-design-in-5-words/@innovandiamo

Page 5: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

NEW FLEXIBLE TOOLS

@innovandiamo

Page 6: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

CO-DESIGN

@innovandiamo

Page 7: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

@innovandiamo

Page 8: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

AND NEW CAPABILITIES

@innovandiamo

Page 9: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

FOCUSon

PROCESSAND

CULTURE

@innovandiamo

Page 10: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

PROCESSCARVERS

@innovandiamo

Page 11: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

http://www.jeffkorhan.com/2010/03/is-social-media-a-left-or-right-brain-activity.html

@innovandiamo

Page 12: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

DESIGN PROCESSLA PROGETTAZIONE DEI

SERVIZI

Design Council (UK) in 2005@innovandiamo

Page 13: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

DESIGN PROCESSLA PROGETTAZIONE DEI

SERVIZI

@innovandiamo

Page 14: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

DESIGN PROCESSLA PROGETTAZIONE DEI

SERVIZI

d.school’s (Hasso Plattner Institute of Design at S tanford) User-Centered Prototype-Driven Design Proc ess

@innovandiamo

Page 15: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

@innovandiamo

Page 16: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

EMPATIAAs Katherine Kerswell, Chief Executive of Northamptonshire County

Council, said:“We are very privileged in local government that we not only deliver

services but whatwe deliver can change lives and communities.” The question is: do we

recognise theresponsibility inherent in this privilege, and do we genuinely co-design

servicesaround people? Should we put a bit more effort into understanding

people’s lives andwhat really matters to them?

http://www.finnish-institute.org.uk/media/W1siZiIsIjIwMTMvMDIvMDUvMTFfMTVfNTVfMThfc2VydmljZV9kZXNpZ24ucGRmIl1d/service_design.pdf

@innovandiamo

Page 17: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

@innovandiamo

Page 18: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

http://kuudes.fi/wordpress/wp-content/uploads/2011/06/kirjasto_customer_journey_map_4049.jpg

Page 19: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

http://www.adaptivepath.com/ideas/new-ways-of-visualizing-the-customer-journey-map/@innovandiamo

Page 20: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

SCICLI GOV JAM

Page 21: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

SCICLI GOV JAM

Page 22: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum
Page 23: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

PROTOTIPO SCICLI

Page 24: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

SCICLI GOV JAMI PROGETTI

http://www.govjam.org/govjam13/projects@innovandiamo

Page 25: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum
Page 26: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

THE WORKS AT WALKERBY ENGINE

“THE SCHOOL IS A SOCIAL SYSTEM FIRST,

AND THEN A BUILDING, SECOND.”

http://www.finnish-institute.org.uk/media/W1siZiIsIjIwMTMvMDIvMDUvMTFfMTVfNTVfMThfc2VydmljZV9kZXNpZ24ucGRmIl1d/service_design.pdf

@innovandiamo

Page 27: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

http://www.doorsofperception.com/archives/2007/11/

Page 28: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

http://www.doorsofperception.com/archives/2007/11/

Page 29: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

(CO)DESIGN LABSPART OF A NETWORK

EXCHANGE PRACTISES AND FEEDBACKCROSS-POLLINATION

OPEN TO CITIZENS

SILK

Page 30: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

SILKSOCIAL INNOVATION LAB

KENT

• 1.4 MILIONI DI ABITANTI

• 42 000 IMPIEGATI

• 300 SERVIZI

@innovandiamo

Page 31: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

SILK

PROGETTI:

• ENGAGING FATHERS

• HOUSES AS HOMES

• THE PARKWOOD TIME BANK

http://www.finnish-institute.org.uk/media/W1siZiIsIjIwMTMvMDIvMDUvMTFfMTVfNTVfMThfc2VydmljZV9kZXNpZ24ucGRmIl1d/service_design.pdf

@innovandiamo

Page 32: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

EXTERNAL CO-DESIGN LAB

THE OPEN WORKS (LONDON)

CIVIC FOUNDRY (BIRMINGHAM)

THE LAUNCHPAD (LONDON)

@innovandiamo

Page 33: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

HELSINKI CITY 3 CITY SERVICE

DESIGNERS

@innovandiamo

Page 34: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

THROUGH WELL STRUCTURED

TENDERS/IDEAS COMPETIONS

RE-IMAGINING MY STREET

@innovandiamo

Page 35: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

http://www.designcouncil.org.uk/knowledge-resources/design-public-good@innovandiamo

Page 36: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

Four key recommendations from the report1. Use the Public Sector Design Ladder as a tool and roadmap for progression2. Build design thinking into government and public policy practice3. Build a strong design sector that can offer strategic and service design to the public sector4. Build the evidence base and impact measurements for design innovation in the public sector

Four key recommendations from the report1. Use the Public Sector Design Ladder as a tool and roadmap for progression2. Build design thinking into government and public policy practice3. Build a strong design sector that can offer strategic and service design to the public sector4. Build the evidence base and impact measurements for design innovation in the public sector

About the Public Sector Design Ladder

The Public Sector Design Ladder is a framework for effecting change in the Public Sector.

http://www.designcouncil.org.uk/knowledge-resources/design-public-good

@innovandiamo

Page 37: SERVICE DESIGN NELLA P.A.forges.forumpa.it/assets/Speeches/14004/carollo.pdf · service design nella p.a. cenni su service design thinking govjam alcune esperienze di successo forum

Gmail:Francesco.Carollo@innovandiamo

London

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