התנהגות צרכנים - תרגיל 1 -

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תרגיל בהתנהגות צרכנים

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- "

1 '

:

.: 032478125.: 300802089

ashierez@gmail.cominbalpelz@yahoo.com

', " 2015

Part 1Values and StatesBenefits\ DisadvantagesFeatures

connection with other peopleChat with my friends anywhere and anytimeInstant massaging

bad feeling when wasting money (less self esteem)Spending more money

Esteem, respectKeeps me in fashionFunky colors of the changeable faceplates

Part 2 1: , . , . , . 2: , , . 3: , . : " with our unique Funky colors everybody will look up to you" MECCAS :Messege element mobile phone with funky colorsConsumer benefits: keep in fashion Deriving force: esteem, respectLeverage point: . , , . , , .Executional framework .