Исследование восприятия брендов в соцмедиа

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  • 1. ., . , 2011 , CEOalexey.orap@youscan.bizskype: alexeyorap+7 495 644 32 68

2. ? 89% , 28% (ROSE, 2010) : cossa.ru/1130 3. ? 89% - 28% (ROSE, 2010) ? 49% 5-10 , 23% - 20 66% : cossa.ru/1130 4. 24% ( -) , , (omScore, 2009 ). : cossa.ru/1130 5. , Source: Forrester Research 6. Source: Forrester Research 7. : :... 8. 9. : AXE( Grape) : 3-4 1 :1,5 . 1,5 . 110 . http://grape.ru/articles/17779.html 10. ? 11. Social Media Research ESOMAR: - ( : , , )- ( )- - ... ? 12. : 90-9-1 13. () + () () 14. , 15. YouScan : , , Twitter, Facebook, , YouTube , , , , , (, ) e-mail Excel.. ( , ) 16. YouScan : , , Twitter, Facebook, , YouTube , , , , , (, ) e-mail Excel30.. ( , ): youscan.ru/marketregion 17. ( smm3 (www.smm3.org) 18. ESOMAR? The evolution of social media in recent years has changed the way that hundreds of millions of people share information about themselves around the world. ... This has created new opportunities for researchers to observe, interact and gather information.- ESOMAR Guideline on Social Media Research, July 2011 19. = , , 20. C! , CEO YouScan: www.youscan.ru +7 (495) 644-3268 (RU) +38 (044) 206-4884 (UA)